PRX focuses on the most important aspect of PR for a young business: media exposure. They believe that any interesting business should be able to get media coverage, and they shouldn’t have to spend their whole budget on it. PRX is a low-cost, on-demand service for connecting your idea with relevant journalists. For only $500 and an hour of your time, PRX’s experienced media strategists help you build your story, and the rest is in their hands.
Their technology is based on an innovative pitching system that helps them find the 40-100 best journalists to write about your story. Organic media is never a guarantee, which is why they have such a low barrier to entry. Whether you get an article or not, the idea is that you can come back whenever you have a new angle or campaign, and pitch again.