If you are pondering to find out the right strategy that can enhance your business marketing in this fast-paced world, then digital marketing analytics tools can be the perfect fit in this regard.

A powerful and concise marketing strategy defines your business and aids create a lasting effect on your audience. Digital marketing involves promoting, selling, and creating awareness for the products and services of a business. They utilize online sources such as mobile applications, emails, search engines, and more.

You can use the right marketing analytic tool to conceptualize and analyze your existing strategy to any necessary adjustments or further investment in business marketing. Marketing tools are the peak way to obtain the results any marketer would expect.

In this top tools list, let’s discuss the top 28 Marketing Analytics Tools

1. Hubspot

Hubspot is an ideal choice for a company looking to find a centralized solution for scattered customer data and outdated marketing.

Hubspot is an easy-to-use platform that allows users to save their valuable time by providing personalized resources and interface for a better conversion rate of customers in a company.

Hubspot is a part of the Hubspot CRM platform and helps marketers to achieve optimized results.

Key Features:

• Helps to manage automated email responses.

• Data quality management and online behavior tracking.

• Marketing database.

• Report and analysis provided for all the tasks.

• Easy mobile optimization.

Cost:

You can quote at the website.

2. Cyfe

Cyfe is a one-spot solution for a company to integrate various marketing tools applications into a centralized location and access and track all the necessary details with ease. Marketing involves various aspects such as sales platforms, pay-per-click marketing channels, social media marketing tools, and more.

The user-friendly interface and the multi-functionality allow you to connect Cyfe to software such as Google Analytics, SalesForce accounts, and Raven Tools.

Key Features:

• In-built widget for easy connection to various platforms.

• Free plan available.

• Centralized dashboard for all the data.

• Reports and analyses are available.

Cost:

You can quote at the website.

3. Grow

Grow is a marketing software that includes a digital marketing dashboard. Marketers can access the software to use the provided data and make informed decisions, complete the goals and targets of the company to align their efforts to the company’s objectives.

The complete comprehensive view provides to handle all activities and draw results in real-time.

Key Features:

• Centralized platform for all marketing-related data and analytics.

• A complete view of all team members’ activities.

• Track actions in real-time.

• Metrics for team members to access the data.

Cost:

You can quote at the website.

4. RavenTools

RavenTools is an automated marketing tool that provides suite audits and automated reports for digital marketers and SEOs. You can recognize and cater to the company’s progress attentively. You can create, manage and track necessary backlink sources.

The advantage RavenTools involves the use of custom SEO, PPC, and social marketing analytics in real-time accessibility. The feature, Site Auditor crawls sites, collects necessary data, and supports Google’s requirements such as Mobile UIX.

Key Features:

• Easy to understand interface.

• Easy to connect various platforms such as Twitter, Ads, Facebook, etc.

Cost:

You can quote at the website.

5. Milestone Analytics

Milestone Analytics is an internet marketing software and company that provides a full-service to develop digital marketing analysis to aid retail, banks, and hotels to maximize the investment done by a company.

You can calculate your marketing strategy from numerous sites, searches, and social channels. The integrated platform provides you more than marketing analysis as you can important KPIs instantly.

Key Features:

• Easy to understand dashboard.

• Easy connect to third-party particulars.

• An integrated place for all marketing solutions across diverse platforms.

• Easy to access analytics and marketing performance of the company.

Cost:

You can quote at the website.

6. Sisense

Sisense utilizes unique and interactive features and systems to offer real-time business analytics and marketing results. The complex data can be simplified through Sisense.

Optimize the campaign performance, gain a bigger picture of the business’s progress, and marketing analytics, or simplify the available information into easy-to-understand insights. Sisense allows you to integrate multi-channel such as social media and other marketing analysis tools.

Key Features:

• You can connect and analyze large volumes of data from diverse sources.

• Easy to use interface.

• Centralized location for multiple marketing tools.

Cost:

You can quote at the website.

7. Skyword

Skyword provides one of the best returns of investments for a company and simplifies the process to enhance results and performance. You can measure the results of the present campaigns and make informed decisions with the help of the tools. You can convert large amounts of data into brimming ideas and actions.

Key Features:

• Improve market position through competitive intelligence.

• Social, web, and content analytics are provided in a single program to help you create a lasting effect on the audience.

• The TrackMaven team helps to make adequate actions as per the analytics.

Cost:

You can quote at the website.

8. MixPanel

As the name suggests, MixPanel is a combination of various features and an integrated dashboard that tracks performances, users, actions of the team members, view trends of chosen events and identify individual users' actions.

The software tracks the actions of the users viewing your mobile app or site. You can access the results by defining the actions you specifically want to track by the users.

Key Features:

• Free plan available.

• Dashboard to provide a simple view of the tasks metrics.

• Used by marketing teams to identify the potential customers and users' actions and behaviors.

Cost:

You can quote at the website.

9. Google Analytics

Google Analytics is a reliable website marketing analytics tool. Anybody can use the tool for their benefit as it is beginner-friendly and an easily level-up based on your experience. You can set your goals, track all the progress, and set up any necessary events with ease.

The main aim of the tool is to track the number of visitors to the website, the source of traffic, and the web pages they spend most of their time on.

Key Features:

• Free plan available.

• Beginner-friendly.

• Interactive interface.

Cost:

You can quote at the website.

10. SEMrush

SEMRush is another website analytics software that allows you to rank your company among the competitors and find adequate results. The tool involves analyzing your competitor’s brands, websites, and social media accountants.

The added benefit is that you can track your own brand and access your company’s progress to make informed decisions. The application provides keywords to create AdWords campaigns.

Key Features:

• Multiple pricing plans are available.

• Ad campaigns to improve your brand’s rank.

• You can increase search engine traffic and analyze your competitors’ activities.

Cost:

You can quote at the website.

11. BuzzSumo

BuzzSumo is a social media marketing tool. It is a versatile social media and content analysis dashboard used to track all the current trends on the platform. You can use the tool to track any specific information varying from various points of time. The range of the span of data can be a few hours or a period of many months.

Key Features:

• It includes a combination of tools such as backlink information, influencer marketing features, content type filters, and more.

• Data can be exported in various formats to analyze on a deeper level.

Cost:

You can quote at the website.

12. Heap Analytics

Heap Analytics is a mobile analytics and web analytics tool. The tools allow you to create events, track the activities by the visitors on the website. It also helps you to track the individual behaviors and create better investments and results based on the behavior the users show. Heap analytics allows you to devise a new strategy to attract more customers and create an enhanced website experience for the audience.

Key Features:

• Easy to use interface.

• Free plan available.

• Users behavior tracking for better performance.

Cost:

You can quote at the website.

13. Klipfolio

Klipfolio is an integrated dashboard tool that provides affordable measures to improve the complete business with real-time data analysis. You can use the API machine provided to form numerous web services connections that you can rely on for your business development.

The use of drag and drop can be useful for easy accessibility to centralize the data into bullet charts, scatter plots, and custom HTML in your dashboard.

Key Features:

• The feature of the Klip editor can enhance your data story.

• You can use the menus for actions such as aggregating, sorting, grouping, and filtering.

Cost:

You can quote at the website.

14. Optimizely

Optimizely is a unique tool to carry out A/B testing for websites or specific web pages. The tests can be textual or visual and allow you to alter and enhance the design of the pages, without making any significant changes in the code. The integration of the tool with other platforms and tools such as Google Analytics, ClickTale, and SEMRush.

Key Features:

• Allows data segmentation.

• You can access the results of the Optimizely experiments in the dashboard.

• Interactive dashboard.

• A/B testing helps to improve the conversion rate of the company.

Cost:

You can quote at the website.

15. Crowdbooster

A social media analytics and marketing software, Crowdbooster, provides a centralized dashboard to track and access the performance of the ad campaigns on social media. You can use these results to enjoy real-time reporting functionality. This is helpful to identify who is engaging with your content and what more can be done to improve the engagement rate of the users on social media.

Key Features:

• Contents can be customized to enhance and improve engagement.

• It also gives you recommendations on which business influencers to reach out to and tips to reach them.

Cost:

You can quote at the website.

16. Hotjar

Hotjar is an interactive website marketing and analytics solution that allows you to understand your mobile and website visitors. You can get better insights into who interacts with your web pages and even specific sections of your webpage. The software uses visual heatmaps to assist you in understanding what users want, interact with and care about on your website.

Key Features:

• Easy access to the website’s progress analytics.

• Easy to understand interface.

• It represents visitors’ clicks, scrolling behavior, and taps on the web pages.

Cost:

You can quote at the website.

17. AddEvent

AddEvent is an event and calendar tool analytical tool that uses excellent embeddable widgets, add-to-calendar buttons, RSVP, and other important tools. It is an add-to-calendar service that provides you control over the events and important subscriptions for your brand. This tool is used by various industries for keeping track of customer events.

Key Features:

• RSVP collection of webinars and other online events for future marketing campaigns.

• The feature of Zapier integration allows you to sync events alongside the customer’s information.

• An Embeddable calendar allows you to share events on your website.

Cost:

You can quote at the website.

18. MailChimp

MailChimp is an apex email marketing platform to help you send over a billion emails in a day. You can streamline all the aspects of email creation without copying and pasting the emails to all the followers. The easy-to-use templates allow you to maintain consistency with built-in images.

You can integrate your software with SaaS companies. You can increase your customers’ engagement and create a personalized experience for your customers.

Key Features:

• Easy to use templates.

• Personalized way to engage with your customers.

Cost:

You can quote at the website.

19. Moz Pro

Moz Pro is an all-in-one SEO toolset to provide SEO solutions for business needs. Moz Pro allows you to rank your website among all the competitive websites. You will get a detailed view of how certain keywords may be ranking more than the others among the hundreds or thousands of keywords per website. You can this SEO tool to elevate your business marketing strategy.

Key Features:

• Keyword research tool to determine the popular and successful keywords combination for a target audience.

• Backlink analysis mixes various metrics such as domain authority and anchor texts.

Cost:

You can quote at the website.

20. Buffer

Managing social media accounts is one of the key elements in marketing. Buffer allows you to use the easy and concise interface to elevate your social media marketing strategy.

The tool allows you to have full control over your social media. You get a complete social media solution with the help of Buffer.

Key Features:

• Provides measures to plan, create and schedule social media posts effectively.

• Engage with followers through the inbox.

• Post analytics and post-performance allow you to improve your social media marketing.

Cost:

You can quote at the website.

21. Hootsuite

Hootsuite is a social media marketing and management tool that allows you to store your content on the cloud where your team members can access them anytime. You can schedule these posts and can access them 24/7. The key feature Hootsuite provides is the multiple posts schedule finalized with tags and keywords.

Key Features:

• Track the progress of your social media posts.

• Helps to make a better social media strategy and enables you to track the conversion rate.

• You can easily calculate the engagement rate of your followers.

Cost:

You can quote at the website.

22. SharpSpring Ads

ShapSpring is a one-spot integration program that allows you to target your audience on your website, mobile, or Facebook from one powerful application. The application allows you to integrate all your advertising requirements into one place.

This is easy to set up and you can start to enjoy immediate results. It shows your ads on the website and the Facebook news feed to create brand awareness.

Key Features:

• Effective, personalized product and service ad

• Integrate your storefront such as Shopify with the retargeting endeavors.

Cost:

You can quote at the website.

23. Curalate

Curalate is a marketing tool essential to businesses and companies selling online. Curalate allows you to use social content and enhance your chances of developing customers efficiently online.

You can create shopping opportunities and a vast worldwide audience with the help of social media. Curalate can help you create user-friendly content, activate and attract more influencers.

Key Features:

• Engage your audience with exciting content.

• Create an opportunity to expand marketing strategy to social media and be able to create revenue.

Cost:

Check the application for any details.

24. SqueezeCM

SqueezeCM is a great choice for someone looking to uncover their ROI through their content endeavors. You get a hold of the analytics and measurement of the engagement and conversions. This ultimately helps to get a hold on the type of content that is popular among the targeted audience and will help you find adequate customers for the future.

Key Features:

• Understand the performance of contents during the various process of the buying loop.

• Market content on social media for a greater audience.

• Determine the profitable contents among the audience.

Cost:

You can quote at the pricing.

25. comScore

comScore is a highly loved marketing and analytics tool among the marketers of a company. It helps to calculate the behavior of brands, consumers ad audiences across the various platforms. The Metrix tool allows you to cater to mobile and web audiences and evaluate the importance of both of them.

Key Features:

• Make better decisions with digital marketing across mobile platforms.

• Estimate the growth of mobile audience related to your content.

Cost:

Visit the website for more information.

26. Facebook IQ Audience Insights

The Facebook IQ bridges is an innovative way to bring marketers close to customers. It provides you with various tools to ensure that your ads, campaigns, and events are meant for your potential customers to get adequate results.

The platform uses information from 3 groups of people- the custom audience, people connected to your page, and complete Facebook audience.

Key Features:

• Use of various demographics such as age, gender, job titles, and education levels to do a thorough detail.

• Use the people’s hobbies and interests to gather more information on the products that they may like.

Cost:

Visit the website for more information.

27. AWeber

AWeber is a popular email automation platform that allows you to use email for marketing, analyzing, and engaging subscribers at the correct times. This can help you save up your time and improve your marketing strategy utterly.

Key Features:

• Send automated emails to the customers.

• Save time with numerous sign-up forms and email templates.

• Reports and analytics to handle opens, bounces, sales, and more.

Cost:

Visit the website for the cost and free plans.

28. SpyFu

SpyFu is a great tool for marketers who wants to use PPC and SEO opportunities for their benefits to overpower their competitors. The software also allows you to download competitors' successful and most used keywords for organic and paid search and outwit your competitors.

Key Features:

• Monitor the SEO rankings on Bing, Yahoo, and Google.

• Effective measures to increase website traffic.

Cost:

You can quote at the website.

Things to Consider Before You Select a Marketing Analytics Tool

Following are the important things that you should consider before you find your ideal marketing analytics tool:

• Evaluate your content performance to find your target audience

Make sure to collect all the adequate information about your contents campaigns to gain a holistic view. You can use this information to identify your audience, improve audience engagement, and access people effectively.

Content performance plays an important role to ensure that you identify the content that gets you most of the customers' engagement.

• Conduct customer behavior analysis

You can use the data from website analytics, sales, and SRM to understand the behavior of your potential customers and gain insights into their interests. These behavioral insights such as the number of clicks, comments, etc. on certain contents than the others define their interests and will help you find the right marketing analytics tool based on your customers.

• Run a business performance review

Events such as a new product launch, a seminar, an event can tell you a lot about the progress of your brand. You can use this information to your benefit by recognizing the current progress of your company, identifying the weakness and strengths of your business. A review is crucial to allow you to choose a marketing analytics tool to be based on the weaknesses and strengths.

Conclusion

Marketing analytic tools are important for a business. It helps to create brand awareness and directs the energy and efforts in the right direction. Choose your ideal marketing analytic tool that caters to your business’s goals and objectives.

FAQS

What is a marketing analytical tool?

Marketing analytics tools help marketers to understand the progress of their marketing seminars and campaigns. There are several features such as click-through rates, page views, pay per click, and more that identifies whether the efforts were beneficial or not.

Some tools may focus on individual platforms such as display, email, search advertising, and social media. There can be various types of marketing analytics tools such as SEO marketing analytic tools, social media marketing, email marketing, etc.

Marketing analytic tool understands that data-driven marketing is today’s reality. The emphasis on data and digital marketing is crucial and plays an immense focus on the brand image.

What should you consider while using the market analytics tool?

• What to track

Make a list of what you want to track which includes- Leads, Cost, and Revenue. You can look for these Key performance Metrics (KPIs). This allows you to ensure the goals of the marketing tools are set adequately. Some of the key metrics to track include Cost per lead, Sales revenue, Inbound Marketing ROI, and Lead-to-customer ratio.

• Analyze the metrics

After choosing the key dimensions that need to be tracked. Analyze the reports in the dashboard and use the reports to invest, alter, elevate or change the existing business strategy based on the recommendations provided by the software.

What is the importance of market analytics tools?

Marketing analytic tools are operated by marketers to measure and estimate the performance of the business based on the marketing campaigns. These tools allow the marketers to enhance, change or improve their efforts to improve the growth of the company.

Marketing tools make it easy for you to access the reports without relying upon track campaign success, data scientists, or performing competitive analysis. The marketing analytics tools make it easy to process the data and come to effective solutions.

You can even track this information to outwit your competitors efficiently. The data may include website visitor data, customer purchase data, and email marketing data.

What skills do you need for market analytics tools?

• Conduct quality analyses

It is important to have experience in evaluating large sums of data into small fragments. This helps you to understand the benefits of the campaign accurately.

• Make optimization Recommendations

The ability to recognize the underperforming campaigns and come up with solutions is an important skill for a marketer. Many marketing analytic tools may allow that feature, but you should be able to come up with your unique recommendations to find the right direction for the company.

• Understand customer behavior

Ideally, you can understand the customer behaviors and keep a track of the changing trends and interests.

What to look for in a market analytics tool?

• The ability to centralize unlimited data

The tool should be able to import diverse data from unlimited data sources into a unified place. This will ease the marketing process and help you gain all the information in a centralized place.

• Trial or test runs

Before you purchase a marketing analytics tool, make sure to know whether they offer trial testing or not.

• Customizable reporting to gain insights

Report analyses are ideal for any research and campaigns. Based on a company’s requirements, a marketing analytics tool must be able to offer customized reports for the data in custom dashboards to solve a particular problem.