PRX focuses on the most important aspect of PR for a young business: media exposure. They believe that any interesting business should be able to get media coverage, and they shouldn’t have to spend their whole budget on it. PRX is a low-cost, on-demand service for connecting your idea with relevant journalists. For only $500 and an hour of your time, PRX’s experienced media strategists help you build your story, and the rest is in their hands.
Their technology is based on an innovative pitching system that helps them find the 40-100 best journalists to write about your story. Organic media is never a guarantee, which is why they have such a low barrier to entry. Whether you get an article or not, the idea is that you can come back whenever you have a new angle or campaign, and pitch again.
I clicked on the “close friends” list I made on Facebook and realized that all my “close friends” have basically stopped posting to Facebook and they didn’t bother telling me 😭
Online discourse today is like presidential candidates at a debate. They don’t have discourse, they have positions. The goal is to dominate with your positions. Negotiation happens over time with positions and counter-positions gaining traction at different times.
From @stewart, “all products are asking things of their customers.” Similar to "SaaS are just opinionated workflows." When users adopt software, they adopt a philosophy.
Jeremy Lin emotional on free agency: “Rock bottom seems to be getting more and more rock bottom for me” - says he feels like NBA has given up on him