PRX focuses on the most important aspect of PR for a young business: media exposure. They believe that any interesting business should be able to get media coverage, and they shouldn’t have to spend their whole budget on it. PRX is a low-cost, on-demand service for connecting your idea with relevant journalists. For only $500 and an hour of your time, PRX’s experienced media strategists help you build your story, and the rest is in their hands.
Their technology is based on an innovative pitching system that helps them find the 40-100 best journalists to write about your story. Organic media is never a guarantee, which is why they have such a low barrier to entry. Whether you get an article or not, the idea is that you can come back whenever you have a new angle or campaign, and pitch again.
Some of my personal #RequestForStartups (themes I personally find interesting). Here we go! Thread 👇
Damn just rewatched this. 3 years ago, Fred VanVleet got up in front of everyone at his draft party and had to tell them he didn't get drafted. Now look at him. For some dudes, this event doesn't mean shit. (credit: FVVTV/YouTube)
Wizard Staff IRL 🧙♂️ l o l https://t.co/nX0IC59OQQ
This is a hard question with no good answers. Often startups get to "just enough traction" because founders are optimistic and relentless, but then they also have to be clear-seeing to know if it's a mirage. Tricky balancing act.
A dangerous (and common) scenario is a startup with a little bit of traction... just enough traction that they aren't willing to change ideas/markets and not enough traction for them to actually know they have product market fit.
It's the uncanny valley of product-market fit.