AppsFlyer is the leading mobile advertising attribution and marketing analytics platform, enabling app marketers, brands and ad agencies to measure their marketing campaigns across more than 1,500 integrated media partners. As a Facebook Mobile Measurement Partner, Google Official Partner, and Twitter Official Partner, AppsFlyer provides mobile advertisers with unbiased attribution, mobile campaign analytics, in-app user engagement tracking, lifetime value analysis, ROI and retargeting attribution.
Their real-time dashboard, NativeTrackTM and OneLink smart deeplinking, provide advertisers the tools they need to achieve the optimal return on their marketing dollars. AppsFlyer currently serves more than 10,000 advertisers, measures more than $3 billion in annual mobile ad spend and tracks more than 800 million installs and 150 billion user actions every month. Noteworthy clients include Playtika, IHG, Alibaba, Baidu, Trivago, Macy’s, Samsung, DeNA, and HBO.
Following our four part series, we are thrilled to present you with The Marketer’s Guide to OTT Television! Better understand OTT’s context within the TV ecosystem and the value for digital marketers. Check it out here: https://t.co/YZ97JVcVvP
In his latest blog post, AppsFlyer's Co-Founder and CEO @okaniel lays out the five elements to keep in mind when selecting a mission-critical tool such as your attribution platform: https://t.co/I3f797KULn