The purpose of GrowthHackers.com is to give experiment driven marketers a place to share and discuss what truly matters in driving sustainable customer acquisition growth across all key growth levers. Discussions are often prompted through popular marketing articles and questions posted by the community.
In addition to their direct experience at companies like Dropbox, Eventbrite, and LogMeIn, the GrowthHackers team has studied the growth engines of several leading companies, and generally find that word of mouth is a major factor. But they’ve also found that optimization around delivering the must-have experience for a great product is critical for accelerating word of mouth and retaining customers.
Of course there are many other growth drivers beyond word of mouth such as platform integrations, viral growth and even paid marketing channels. The GrowthHackers community explores all of them.