Examining your rivals' websites to understand where they are obtaining links is one approach to obtain better backlinks. Using one of the various tools available on the market, you may quickly determine how many backlinks your rivals have.

A backlink is a link from another website to yours. Backlinks function somewhat like votes in the perspective of search engines. Your website is more likely to rank higher in search engines the more links it has.

However, not all backlinks are made equal. Large, reputable websites provide the finest backlinks. The next step is to plan out your backlink strategy after installing a WordPress SEO plugin like All in One SEO or Yoast and adhering to best practices.

There are several ways to obtain backlinks for your website, but the process always begins with employing a backlink checker to examine the backlinks that already exist for both your website and those of your rivals. With that said, let's look at the top tools for monitoring backlinks for any website.

1. Ahrefs

Ahrefs is a comprehensive backlink checker tool that provides detailed information on the backlinks of a website. Ahrefs is a software firm that creates free training resources for marketing professionals and online SEO tools. You don't need to be an SEO expert for your traffic to rise. A simple user interface and a wealth of instructional materials are available. Profit from the industry's most distinctive and reliable statistics. With regular product and feature updates, you'll always have the best SEO the market has to offer.

Key Features:

• Any website owner can use the free Ahrefs Webmaster Tools to monitor their website's health, problems, keywords, and backlinks.

• You may see the overall number of backlinks, the domain rating, and the caliber of the backlinks leading to your website with Ahrefs' potent backlink checker tool.

• To assist you in choosing the ideal keywords to target for your website, Ahrefs offers comprehensive keyword statistics, including search volume, keyword difficulty, and paid difficulty.

• A site audit tool from Ahrefs can be used to find and address technical SEO problems with your website. It looks for broken links, duplicate content, and crawl mistakes and suggests how to repair them.

Cost:

Ahrefs package starts at $99.

2. Link Explorer

Link Explorer is a backlink checker tool provided by Moz. It allows you to see the total number of backlinks, the domain authority, and the anchor text of the backlinks. Link Explorer is a backlink analysis tool provided by Moz, a well-known SEO software company. It allows you to see the backlinks pointing to your website and your competitors' websites and provides detailed information on each backlink. Link Explorer is a powerful backlink analysis tool that provides detailed information on the backlinks pointing to your website and your competitor's websites. It offers insights and data to help you improve your link-building efforts.

Key Features::

• Link Explorer lets you see the total number of backlinks pointing to your website and the domain authority and anchor text of each backlink. You can also see the link placement and type.

• Link Explorer provides detailed information on the domain authority and page authority of your website and your competitors' websites. You can use this data to see how your website compares to your competitors regarding link equity and overall SEO strength.

• Link Explorer provides data and insights to help you identify and improve your link-building opportunities. You can see the top pages on your website and your competitor's websites that are getting the most backlinks and use this data to create similar content and earn more backlinks.

• Link Explorer allows you to set up alerts to be notified when your website or your competitors' websites gain or lose backlinks. This can help you stay on top of changes in your backlink profile and respond accordingly.

Cost:

Contact the company for the details.

3. All in One SEO (AIOSEO)

All in One SEO is the most popular SEO plugin for WordPress. You do not need technical expertise or the employment of a professional to optimize your website for search engines with this plugin used by over 3 million professionals. You may monitor your website's internal backlinks with the Link Assistant function provided by AIOSEO. Internal links, often backlinks, provide communication between posts and pages.

Key Features::

• For bloggers, website owners, designers, and anybody else using WordPress, All in One SEO, also known as AIOSEO (previously All in One SEO Pack), is an intuitive plugin.

• The plugin is user-friendly for beginners, has a setup wizard, and you don't need to be an SEO expert in using it.

• Using AIOSEO Link Assistant, you can enhance your WordPress site's internal linking and boost your SEO ranking.

Cost:

All in One SEO package starts at $49.60/ year

4. Majestic

Majestic is a backlink checker tool that provides detailed information on the backlinks of a website. It lets you see the total number of backlinks, the trust flow, and the citation flow. Majestic is a comprehensive backlink analysis tool that provides detailed information on the backlinks of a website and offers a range of other SEO tools to help you improve your website's search engine rankings.

Key Features::

• One of the key features of Majestic is its trust flow and citation flow metrics. Trust flow is a measure of the quality of the backlinks pointing to a website, while citation flow measures the quantity of the backlinks.

• A website with high trust and citation flow is generally considered high quality and is more likely to rank well in search engines.

• Majestic also offers a range of other SEO tools, including a site explorer, a keyword research tool, and a site audit tool. The site explorer allows you to see the top pages on a website and the backlinks pointing to those pages, while the keyword research tool allows you to see the search volume and difficulty of different keywords. The site audit tool helps you identify and fix technical SEO issues on your website.

Cost:

The majestic package starts at $49.99.

5. Open Site Explorer

Open Site Explorer is a backlink analysis tool provided by Moz, a well-known SEO software company. It allows you to see the backlinks pointing to your website and your competitor's websites and provides detailed information on each backlink.

Key Features::

• It enables you to compare up to 5 sites' backlinks at once.

• It displays both the site's domain authority and page authority. These are the two most crucial measures for assessing a website's quality.

• It displays the number of inbound links a website has.

• Thanks to it, you can see how popular the site is on social media.

• Additionally, it displays the anchor text linked to the linking domain.

Cost:

Contact the company for the details.

6. SEMrush

The Semrush platform works as software as a service for managing internet visibility. A business that is serious about their online presence should invest in Semrush.

Key Features::

• SEMrush tracks a tonne of organic data in Google and Bing SERPs, so you can see where your competitors rank organically.

• STUDY YOUR COMPETITORS' AD TEXTS: Using SEMrush's comprehensive and highly accurate ad data, you can quickly evaluate your competitors' ad data.

• FIND GOOD LONG-TAIL KEYWORDS: They are delighted to be renowned in the field of highly accurate, plentiful, and relevant keyword data, and we say as much without reservation.

Cost:

Semrush pricing starts at $119.95/month.

7. Google Search Console

Businesses can use Google Search Console to monitor their websites' performance, search traffic, and rankings in Google Search results, using a web-based tool called Google Search Console. It allows SEO practitioners to perform marketing analyses utilizing other Google technologies in order to improve website visibility in search results.

Key Features::

• The dashboard, localization, rank tracking, keyword tracking, mobile keywords, and Google Analytics integration are some of the main features of Google Search Console.

• Users of the platform can examine the clicks, impressions, and positions of websites on Google searches to learn more about the search terms that lead users to specific websites.

• Sitemaps and specific URLs can be submitted by marketers for index coverage analysis and crawling.

• Teams receive email alerts from Google Search Console about problems it finds on websites and can use this information to look at the impacted URLs.

• Web developers can also use the system to detect and fix frequent errors as they create website markup or code.

Cost:

Contact the company for the details.

8. Backlink Watch

Backlink Watch is a free backlink checker tool that provides detailed information on the backlinks of a website. It lets you see the total number of backlinks, the anchor text, and the link placement.

Key Features::

• It runs a number of checks on your web link, such as counting the number of links that contain anchor text that point to your website.

• An orderly datasheet exhibiting various information and rankings of the webpage referring your site is created from the data gathered by this connection.

• All you need to do to get the data processing started is enter a URL and click the button. While "Backlink Watch" continues to gather information on each link detected separately, you will be informed of the number of backlinks that will be in the report and can begin reviewing the data.

• There are no additional fees for any of their services and it is a free tool.

Cost:

Backlink Watch package starts at $109/ month.

9. Google Disavow

A free tool provided by Google called Google Disavow aids webmasters in removing unwanted backlinks from their websites. When a website owner is unable to handle a large number of low-quality or artificial links and their site is in danger of being punished, they can ask Google to stop considering those links when determining their website's ranking. Use the Google Disavow tool only if your website has a sizable number of unfavorable backlinks and a manual penalty has been imposed on it. Uploading TXT files is supported. One URL per line should be included in your list of backlinks that need to be removed. By including "domain:" in your URL, you can also deny access to entire domains or subdomains.

Key Features::

• Make Google disregard the artificial links going to your website to regain rankings.

• By addressing the links issue and requesting a reconsideration, you can stop Google from taking manual steps against your page.

Cost:

Contact the company for the details.

10. SEO SpyGlass

SEO SpyGlass is a backlink checker tool that provides detailed information on the backlinks of a website. An SEO tool called SEO SpyGlass offers a variety of analytics tools that let you examine rival websites and gather the data you require, including what keywords they use, why they rank high, and most crucially, how many backlinks they have. Additionally, SEO SpyGlass helps you acquire backlinks that are identical to those of your rivals.

Key Features::

• The backlink analysis is thorough and comprehensive.

• It enables backlink comparison.

• Even a website's most obscure backlinks can be found. You can also discover the backlinks to your own website.

Cost:

Contact the company for the details.

11. Monitor Backlinks

With the help of the excellent SEO monitoring tool Monitor Backlinks, you can look up and keep track of the backlinks and keywords that both your website and those of your competitors are using.

You can find all the advice you need on Monitor Backlinks to build the best, most powerful links. Additionally, it tells you which websites to use to connect with the finest. Find out when other websites link to your company or website. Then, contact them using this information to establish fresh, fruitful connections. You are notified if your links are deleted so that you can take action to restore them.

Key Features::

• Monitor Backlinks allows users to track the backlinks pointing to their website and see where they are coming from. This includes information on the anchor text, target page, and the domain authority of the linking website.

• Alerts and notifications: Monitor Backlinks sends alerts and notifications when new backlinks are detected or when existing backlinks are lost. This helps users stay up to date on their backlink profile and take appropriate action if necessary.

• Link building opportunities: Monitor Backlinks helps users find link building opportunities by showing them websites that are linking to their competitors but not to them. This can help users identify new opportunities for building backlinks and improving their search engine rankings.

• SEO metrics: Monitor Backlinks provides a range of SEO metrics, including domain authority, page authority, and traffic metrics, which can help users understand the quality and value of their backlinks.

• Custom reports: Monitor Backlinks allows users to create custom reports that highlight specific aspects of their backlink profile. This can help users understand the impact of their link building efforts and identify areas for improvement.

Cost:

Monitor Backlinks's package starts at $47.

12. BuzzSumo

BuzzSumo is a marketing platform for social media analytics as well as content creation and curation. It uses search terms to find material on the web and evaluates its performance based on social engagement, evergreen score, and backlinks.

Content marketers may use BuzzSumo to assess the top-performing content in any market niche. Its sophisticated social search engine shows users whose material is popular with their audience by showing the most shared articles for a subject, author, or domain. Users can utilize this information to direct their own content development efforts and gain insightful information about the success of that material on social media networks as a result.

Key Features::

• Find out what's popular, what's being shared, and what others are interested in using BuzzSumo. Create and publish material that you know will be favorably received using this knowledge.

• With BuzzSumo's comprehensive social network overview, you can choose your ideal platform and ensure that you're sharing the appropriate material on the appropriate social network.

• For networking purposes, identify influential people who are relevant to a given issue. Before utilizing these influencers to connect with a larger target audience, analyze and keep up with them.

• Utilize BuzzSumo to monitor rivals' social media content accomplishments.

Cost:

BuzzSumo package starts at $99.

13. Rank Signals

Users can track and evaluate their search engine ranks with Rank Signals, a program. It provides a number of features aimed at assisting users in comprehending how their website is performing in search results and locating areas for development.

Key Features::

• Ranking tracking: Rank Signals allows users to track their search engine rankings for specific keywords across multiple search engines. This can help users understand how their website is performing in search results and identify trends over time.

• On-page analysis: Rank Signals provides in-depth analysis of a user's website, including information on their on-page SEO, technical SEO, and content quality. This can help users identify areas for improvement and optimize their website for better search engine rankings.

• Backlink analysis: Rank Signals provides information on a user's backlink profile, including the anchor text, target page, and the domain authority of the linking website. This can help users understand the quality and value of their backlinks and identify opportunities for building new ones.

• Competitive analysis: Rank Signals allows users to compare their website's performance to that of their competitors, including information on their rankings, backlink profile, and on-page SEO. This can help users identify areas where they are outperforming or underperforming their competitors and adjust their strategy accordingly.

Cost:

Contact the company for the details.

14. Link Research Tools

Link Research Tools is a backlink checker tool that provides detailed information on the backlinks of a website. Link Research Tools (LRT) is a tool that helps users track and analyze their backlink profiles. It offers various features designed to help users optimize their link-building strategy and improve their search engine rankings.

Key Features::

• Backlink analysis: LRT provides an in-depth analysis of a user's backlink profile, including information on the anchor text, target page, and the domain authority of the linking website. This can help users understand the quality and value of their backlinks and identify areas for improvement.

• Link building opportunities: LRT helps users find link building opportunities by showing them websites that are linking to their competitors but not to them. This can help users identify new opportunities for building backlinks and improving their search engine rankings.

• Link removal: LRT helps users identify and remove low-quality or spammy backlinks that could be harmful to their website's search engine rankings. This can help users protect their website from negative SEO and improve their overall link profile.

Cost:

Link Research tool package starts at $17.

15. SERPstat

SERPstat is a backlink checker tool that provides detailed information on the backlinks of a website. It lets you see the total number of backlinks, the anchor text, and the link quality. A search engine optimization (SEO) tool called Serpstat assists companies in monitoring, organizing, and analyzing information about the performance of websites across different search engines. Enterprises may gather and compare popular terms using the platform's keyword research capability based on metrics like search traffic, cost per click (CPC), level of competition, and more.

Key Features::

• Utilizing longtail and latent keywords to build customized content for websites, receiving content recommendations based on audience search terms, and analyzing projected traffic for certain web pages are all made possible by Serpstat.

• Keyword quality control, domain and URL analysis, competition analysis, keyword clustering, managing missing keywords, API access, and other features are among the features.

• Teams may check links and meta tags, identify duplicate material, and fix broken links, photos, and descriptions using the built-in site audit feature.

• Administrators can examine the advertising plans and expenditures of rival companies using Serpstat's advertising analysis feature. They can also group keywords according to their performance and domain, and they can tailor campaigns for different consumer bases.

Cost:

SERPstat package starts at $48.

Things to consider while choosing Backlink Checker tools

There are several factors to consider when choosing a backlink checker tool. Here are a few things to consider:

• Accuracy of data: It is important to choose a tool that provides accurate and up-to-date information on your backlink profile. This will ensure that you have a clear understanding of the quality and value of your backlinks.

• Range of features: Different backlink checker tools offer different features, so it is important to choose a tool that meets your specific needs. Consider what features are most important to you, such as backlink analysis, link-building opportunities, link removal, or SEO metrics.

• Ease of use: It is important to choose a tool that is easy to use and navigate. Look for a tool with a user-friendly interface and clear instructions on how to use its features.

• Cost: Consider your budget when choosing a backlink checker tool. Some tools are free to use, while others require a subscription or one-time fee. Make sure to choose a tool that fits within your budget and provides good value for the price.

• Customer support: Look for a tool that offers good customer support, such as email, phone, or live chat support. This will ensure that you can get help if you have any questions or issues with the tool.

Considering these factors, you can choose a backlink checker tool that meets your specific needs and helps you optimize your link building strategy and improve your search engine rankings.

FAQs

What is a backlink checker tool?

A backlink checker tool is a tool that helps users track and analyze the backlinks pointing to their website. These tools typically provide information on the anchor text, target page, and the domain authority of the linking website, as well as other metrics that can help users understand the quality and value of their backlinks.

Why is it important to track backlinks?

Tracking backlinks is important because backlinks are one of the key factors that search engines use to rank websites in search results. By tracking your backlinks, you can understand the quality and value of your backlinks and identify opportunities for building new ones. This can help you improve your search engine rankings and increase the visibility of your website.

What features should I look for in a backlink checker tool?

There are a variety of features that you might want to look for in a backlink checker tool, depending on your specific needs. Some common features to consider include backlink analysis, link building opportunities, link removal, SEO metrics, and custom reports.

Are all backlink checker tools the same?

No, different backlink checker tools offer different features and capabilities. Some tools may be more suitable for beginners, while others may be more advanced and suitable for more experienced users. It is important to choose a tool that meets your specific needs and fits within your budget.

How much do backlink checker tools cost?

The cost of backlink checker tools can vary widely. Some tools are free to use, while others require a subscription or one-time fee. The cost of a tool may depend on the features it offers and the level of support it provides. It is important to consider your budget and choose a tool that provides good value for the price.