Businesses can use brand management solutions to handle their brand worldwide and locally, and you can easily verify that your marketing is under your control. With the use of brand management software, brand managers or owners may simply manage their company's entire brand messaging.
A company owner or marketer can easily build an efficient discipline for those who portray their brand in the market, so they can easily develop an excellent roadmap for the sources, which boosts the brand's market reputation using brand management software.
For your convenience, we've created a comprehensive list of the top tools that will help in brand management.
1. Screendragon
Screendragon is used by some of the most well-known brands. With features like customizable permission protocols, online editing, asset library, advanced login, and content controls, artwork automation, and more, it's the ideal platform for managing and growing your brand. It works in tandem with Screendragon's all-in-one work management solution, which includes project, resource, and financial planning.
Key Features:
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Approval Process Control
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Artwork Management
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Asset Management
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Change Management
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Project Management
Cost:
Contact Sales
2. Attest
Attest assists marketers and businesses in better understanding how their brands are functioning. It's simple to track elements relevant to your business with brand tracker survey forms that can help match your needs. And, because Attest lets you connect to 100 million customers in 49 markets, you can get high-quality data quickly.
Attest distinguishes itself from other brand management softwares by allowing you to track how customers feel about your company. This is useful when calculating brand equity based on the relative strength of your brand in a certain market.
Key Features:
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Evaluate the effectiveness of marketing campaigns
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Understand the position of your brand in the market
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Identify shifts in emotions related to your brand
Cost:
Starts at $1.40 per response
3. Cision
Cision helps you reach, connect, and engage your audience by covering all areas of your communication requirements. The Cision software includes a set of KPIs and automatic analytics that transform your actions and generate media coverage into actionable insights and, more importantly, measurable ROI.
Key Features:
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Reputation management
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Has established media connections
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Gives access to a database of over 1.4 million connections
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Monitors social media in real-time
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Gives a better understanding of your brand’s position
Cost:
Contact Sales
4. Extensis Portfolio
Extensis Portfolio is the ideal answer for international teams working on brand identity: it provides a central location for them to collaborate. It comes with a custom picture measurement system and a repository for all other asset kinds, including typefaces. Extensis provides an organized solution that allows you to streamline and schedule Digital Asset Management procedures.
It's a wonderful tool for both small and large businesses. If you continuously produce content, your promotional assets will grow over time, irrespective of the size of your staff.
Key Features:
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Allows you to add relevant keywords and metadata to your library
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Allows you to quickly and easily arrange and search your assets
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Organize files and share them with your remote team within seconds
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Automates time-intensive tasks
Cost:
Free
5. Brand24
Brand24 software allows you to get a real-time review of your brand and social information. The program is a fantastic way to find out about online mentions. Brand24 is a dependable platform for determining your brand's efficacy and social influence. This not only helps to increase sales, but it also helps to improve customer happiness.
Key Features:
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Project management
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PR management
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Gives feedback in real-time
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Gives the ability to follow up on negative comments
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Instant access to brand reputation
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Provides data for analysis
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Helps in brand recall and recognition
Cost:
Starts at $49
6. Falcon.io
Falcon.io is an excellent content management system for automating advertisements and digital marketing in general. It enables social media marketers (as well as business owners who want to take control) to create paid and organic content for all of their social networking sites from a single location. It's a powerful platform for large e-commerce companies as well as small enterprises that use social media extensively.
You have access to a shared content schedule in your dashboard, which simplifies workflow and clarifies social media efforts. Your team will be able to effortlessly communicate and develop the appropriate marketing materials for your next campaigns using that calendar.
Key Features:
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Approval Process Control
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Asset Management
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Change Management
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Project Management
Cost:
$108 per seat per month
7. Bynder
Bynder DAM gives you complete control over all of your online media files. You'll find an easy yet comprehensive solution for creating, organizing, developing, and disseminating your brand standards in their user-friendly platform. It's where teams can cooperate to ensure that every piece of material they copy follows their brand rules.
Bynder's major goal is to bring everyone in your company on the same page. As a result, it's ideal for large enterprises with multiple teams who need to access your content.
Key Features:
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Approval Process Control
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Artwork Management
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Asset Management
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Change Management
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Project Management
Cost:
Contact Sales
8. Brandfolder
Brandfolder is one of the most efficient and user-friendly digital asset management (DAM) software on the market. With their cloud-based, SaaS solution, you can easily save, distribute, and present what's vital to your brand. Brandfolder gives businesses the tools they need to become more organized, consistent, and efficient.
Brandfolder assists powerful brands in telling their most compelling brand stories. Media comes in a variety of shapes and sizes, as well as different file kinds and formats. All file formats are supported by Brandfolder, including photos, video, audio, and documents in a variety of file kinds.
Key Features:
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Approval Process Control
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Artwork Management
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Asset Management
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Change Management
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Fulfillment Distribution
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Project Management
Cost:
Contact Sales
9. Widen Collective
Widen Collective is a forward-thinking Digital asset management tool and a wonderful brand management solution. It has been helping technologists, brand designers, and marketers with its flawless features for decades. The application is a cloud-based, award-winning tool that is widely utilized by medium and big organizations. If you're seeking for multi-tasking software, Widen Collective provides unrivaled support backed by decades of brand building expertise.
Key Features:
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Approval Process Control
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Artwork Management
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Asset Management
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Change Management
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Fulfillment Distribution
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Project Management
Cost:
Contact Sales
10. Third Light
Third Light is a brand management software designed to be simple to use. The software handles complex and huge files with ease, making management a breeze. Companies that value quality and service are more likely to adopt Third Light software.
This program is one of the greatest brand management platforms on the market, and it also handles digital media management. As a result, the platform is effective in preserving and centralizing complicated digital files on a single system.
Key Features:
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Process control
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Management of assets
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Edit and share files online
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Convert format
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Trace copyright
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Online chat
Cost:
Starts at $750
11. Reputology
Reputology’s name gives you a good idea of what they're all about: your internet reputation. Every element in the app is designed to help you track and improve your progress. Customers' experiences extend beyond a store, cafe, or even a website, as brands and enterprises are well aware. The way they respond to social media messages and incoming reviews round out the experience.
Because reviews are so crucial in brand management, any list of brand management solutions would be incomplete without a market-leading review management solution. You can now watch reviews in real-time and also respond to them across different platforms, all from inside the Reputology app. There will be no more looking for passwords to connect into your company accounts in order to get that response out as soon as possible.
Key Features:
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Analyze customer sentiments
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Provides actionable insights
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Review monitoring and management
Cost:
$110 per seat
12. Assetbank
Assetbank is an award-winning data management program that is simple to use. Asset bank's outstanding qualities make it suitable for a wide range of organizations. This wonderful software is a platform for future-proofing digital assets by understanding any organization's insights.
Before you buy, you may test out a free, fully-branded trial with one of their DAM experts to get a sense of the product. The robust capabilities enable the organization to upload any document, search for it, and track it for quick access and functioning.
Key Features:
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Approval Process Control
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Artwork Management
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Asset Management
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Project Management
Cost:
$678 per month
13. Marvia
Marvia is a software-as-a-service (SaaS) solution for local marketing management. This software streamlines every step of dispersed marketing, allowing businesses to maintain centralized control over their marketing materials while modifying and disseminating them locally. With Marvia, you can easily organize, customize, and share your marketing content while maximizing results.
Key Features:
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Approval Process Control
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Artwork Management
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Asset Management
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Change Management
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Fulfillment Distribution
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Project Management
Cost:
Contact Sales
14. MomentFeed
MomentFeed, which has a straightforward UI, allows you to see exactly where your brand appears in "near me" results and provides insights into how to boost your visibility and generate income. The platform focuses on mobile-local searches, particularly non-branded information. Mobile searches account for 70% of all searches and are increasing. It's crucial to have the best visibility possible.
Key Features:
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Find customers on the go
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Transforms local growth engine
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Local business listings
Cost:
Contact Sales
15. Frontify
Frontify, a SaaS service, is here to assist you to improve your brand's consistency and transparency. You can optimize your day-to-day brand marketing operations with their fully-featured brand management platform. You can control all of your digital assets with their simple brand site. For a smooth delivery of your material, you can establish curated collections and categories, automate activities, and establish asset approval lanes. Frontify also allows you to interact with your colleagues, which might help you increase performance.
Key Features:
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SSO integration
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Security testing
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Helps set up the brand portal
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Artwork management
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Management of assets
Cost:
Starts at $79 per month
16. Send Social Media
Send Social Media is a must-have brand management tool that handles both social media and marketing operations. For marketing agencies and advertisers, this software is a must-have dashboard. It's fair to assume that Send Social Media outperforms every other social media tool in terms of managing, engaging, monitoring, and publishing social media content, as well as attracting potential customers.
Key Features:
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Send Social Media manages more than 30 connections on behalf of its clients, as well as Twitter, Facebook, and auto email responses.
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Project management
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Artwork management
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Change management
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Asset management
Cost:
Starts at $49 per month
Things to Consider Before Choosing Brand Management Software
Brand management software is specifically created for businesses of all sizes, allowing brand managers to efficiently organize and advertise their products and services to their most potential clients. This software might also be referred to as an advertising category application.
The following are the most important features of brand management software:
Successful Marketing Campaigns
As previously stated, it tries to brand both worldwide and locally, while also working to preserve brand loyalty both internally and externally. With the assistance of brand management solutions, you can simply reach your audience and establish effective brand recognition. Branding is the one and only choice to reach your audience. With these branding tools, you can construct a solid and error-free marketing strategy.
Campaign Workflows
With brand management solutions, you can easily control project workflows; it normally takes care of all of your job phases, and you can monitor the workflow with the same application. You can come up with new marketing techniques and apply them to all channels. You can build an effective work cycle across all business channels, which will aid in the creation of the best workflows. you can effortlessly improve team cooperation with these tools.
Design Assets
The business is defined by its design. It draws customers and raises brand value, therefore don't skimp on design assets. You may effortlessly create and advertise striking designs that demonstrate your company's increased relevance. With the help of brand management software, you may create graphics in any format and upload them immediately on social media. You can even have your team repair the asset and replicate the design.
Social Media
If you really want to reach out to your viewers, social media is the most effective way to do so. With this type of application, you can quickly develop relevant and eye-catching graphics that you can share immediately on social media. Any social media network can be easily integrated into your brand management software. With brand management software, you can quickly quadruple your social media efforts.
FAQs
What is Brand Management Software?
A Brand Management Software aids you in developing your brand identity by allowing you to organize your brand aspects and assets in a simple manner. It not only paves the road for strong brand equity, but it also contributes to the overall development of your brand's worth.
Brand management software aids in the creation, storage, organisation, and distribution of brand assets and material with the business's team, individuals, collaborators, clients, and suppliers. As your Brand's primary hub, it aids in the protection and strengthening of your brand against future difficulties.
It offers a variety of online and online platforms for producing and executing content for mostly remote teams. They are not only valuable to small and medium-sized businesses; they are also extremely beneficial to large-scale businesses in their marketing responsibilities by allowing them to run their content management plans easily.
How to select the best brand management software?
As previously stated, brand management software works for all sizes of organisations depending on their requirements, therefore you must first understand your requirements before selecting the ideal software.
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If you have a small business, cloud-based brand management app is a great alternative for you because it offers economical and cost-effective branding management plans.
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There is another type of corporate brand management solutions for larger businesses where you can get an on-premise option for your brand. With the aid of this programme, you can effortlessly plan and control in-house branding initiatives.
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You should also be aware of the software's third-party integration features, since appropriate integration will make your life easier. You can use your brand management software to connect your social media profiles, email accounts, e - shop, and website, among other things.
What is the common functionality of brand management?
Social Media Integration: Easily connect your brand management software to your company's social media accounts, such as Facebook, Twitter, Google+, Linkedin, and more. It truly is the simplest method to do social networking for your company.
Analytics in real time: Throughout the entire brand management process, you may readily access real-time information. This software makes it simple to get a sense of critical insights.
Permissions set by the user: You can easily grant or deny access to a specific user. With this tool, you may transport and share your business assets to the appropriate person.
Search functionality: It's the most effective way to find the correct asset at the correct time. This functionality allows you to search for and obtain needed materials at any moment.
Fulfillment distribution: You can quickly distribute relevant assets to the appropriate individuals and groups, and you can also manage the distribution of assets among users.
Asset administration: The user may simply generate, store, and administer all marketing and creative assets, which he or she can then share with others via an online portal or database that is conveniently accessible.
Why Does Your Company Require Brand Management Software?
You can do a lot of stuff manually to grow your business, but there is only so much space. Large data and analytics are used by all successful companies, and if you want to deal with large data, brand management tools are the best way to simplify your system. You may simply uncover more helpful information and gain a thorough understanding of your customers' needs. With the support of important and precise data, you can even join a new market.
Brands benefit from mobile traffic more than they do from desktop, laptop, or other devices. Because the majority of returning and new consumers (about 51 percent) connect with the brand via mobile, the business has shifted its focus to mobile devices. Your brand software may be simply integrated with your mobile app, allowing you to establish successful marketing and branding initiatives for your company.
What can brand research surveys be used for?
Brand research surveys can be used to measure five important aspects of brand management:
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Brand recognition
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Brand recall
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Brand Attribute Analysis
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Brand position tracking
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Brand loyalty
Conclusion
In today's online environment, brand management software is a company's backbone. With everything going cloud-based and the rise of large datasets, it's not only a thousand times simpler to forecast customer behaviour, but it's also a thousand times easier for a company to reach its target customer. Brands all over the world are now moving faster with their marketing methods, thanks to brand management software that allows anyone to comprehend customer wants and adjust their offerings before it's too late.
