Campaign planning may be time-consuming and difficult, and hence campaign management tools are always a good option.

A brand uses a series of pre-planned actions to attain a goal while running a marketing campaign. The purpose could be to boost sales, raise brand awareness, or reach out to a new audience. Campaigns, on the other hand, are more than just the act of publishing adverts. It also includes managing commercials, as well as measuring how well they function and how people react to them.

Manually managing campaigns and tracking all of these indicators can be exhausting. Using campaign management tools, however, you may quickly meet your sales and marketing objectives. For your convenience, we've compiled a comprehensive list of the top tools for campaign management regardless of if you’re a large enterprise or a small team.

1. Drip

Drip is a fantastic e-commerce email marketing platform. It enables you to observe how customers respond to the email. It can work with popular e-commerce platforms like Shopify. As a result of Drip's enhanced automation and analytics, you'll know exactly what email you want to send to a customer. This tool comes with a free trial period that can be used to evaluate it.

If your present focus is solely on email marketing, these tools will be useful. If email marketing is simply a small component of your overall marketing strategy, you'll need more. CRM suites are commonly used by brands for end-to-end marketing and sales automation, and email tools are usually included.

Key Features:

• Through direct interfaces, the technology allows you to trace exactly how someone has connected with your brand

• Brands of all sizes can benefit from their improved marketing automation and workflow split testing

• Allows you to personalize your mails

Cost:

Starts at $49 per month

2. Streak

Streak CRM integrates your leads into your emails and collects information from there. You can select from a variety of workflow flavors in the app. It also has the tracking and scheduling capabilities that a campaign would require.

Key Features:

• Lets you see how much of your company's revenue may be traced back to each one email

• Allows users to monitor tons of analytics

• Has straightforward email marketing capabilities

3. MailChimp

MailChimp is an email editor with drag-and-drop functionality, email personalization, A/B testing, and device optimization. MailChimp also offers a large number of themes to help you create and design the email of your dreams.

There are also several templates available to assist you in getting the proper email for the campaign without breaking a sweat. MailChimp is an excellent place to start for email marketing because it offers a free plan that allows businesses to send emails to up to 2,000 people.

Key Features:

• Provides a platform for email marketing

• Offers device optimization

• Offers A/B testing

• Has well-thought mobile integrations

Cost:

Starts at $30 per month

4. Salesforce

For many large firms who do not have their own CRM solution, Salesforce has been the go-to CRM. It's a sophisticated piece of software that tracks a customer's progress through the sales cycle. Salesforce allows for a great deal of customization and offers a marketing tool called Pardot. Several adaptations, on the other hand, are partner-dependent, increasing go-to-market expenses and total cost of ownership.

Key Features:

• Achieve complete automation

• Enable you to reach the desired audience

• Get responsive email design

• Send out emails with a great call to action (CTA)

Cost:

30 day free trial period

5. Hubspot

Although Hubspot has a wide range of services, we particularly like its easy email marketing capabilities. You may use Hubspot's email function to create custom emails using a drag-and-drop tool and send them to a specified list of contacts.

Key Features:

• You can A/B test with this tool

• Allow you to personalize your emails

• Lets you see how much money from your business is directly attributable to each specific email

• Allows you to track a variety of other metrics with Hubspot's email marketing

Cost:

Free for small teams, $800 for larger teams

6. Zoho

Zoho is a well-known web-based customer relationship management system. Pipeline management, lead monitoring, purchase control, and more are all possible with it. It also integrates with Google and Microsoft apps, as well as QuickBooks.

Key Features:

• Has good analytics

• It is a top pick for CRM solutions

• Offers well thought out mobile integrations

Cost:

$12-45 per user per month

7. Constant Contact

If you're new to email marketing, Constant Contact is an excellent tool to employ. The drag-and-drop features make it really simple to use, which is why it ranks among the finest campaign management tools on our list. You may segment emails, use strong list-building tools, set up welcome emails, and send triggered email series using Constant Contact. This application can also be used to schedule social media updates.

Key Features:

• Has good built-in integrations

• Affordable as compared to other campaign management tools

• Good customer support and tutorial videos

• Mobile-friendly

Cost:

Starts at $20 per month

8. Snov.io

Snov.io is a fully-featured cold outreach automation tool that gives you total control throughout your lead generation and sales organization processes, allowing you to engage prospects with highly targeted messages at the appropriate moment.

You may streamline your outreach efforts and develop your business by using a variety of its tools and capabilities, which range from email discovery and verification to designing complicated email sequences.

Key Features:

• Lets you obtain individual and bulk email addresses

• Helps verify the legitimacy of email lists

• Send triggered email messages that are highly tailored

• Follow-ups can be automated

• Keeps track of how engaged your audience is

• Investigates your competitors

Cost:

Starts at $33 per month

9. Wordstream Advisor

WordStream Advisor is a software that allows you to manage your Google, Facebook, and Microsoft advertising accounts all in one spot. It includes a cross-platform dashboard with the ability to drill down into critical data and campaigns. Reports can also be customized. The nice part about digital ads is that you can segment your audience by age, geography, interests, sex, job title, and other factors.

Key Features:

• Helps advertise on social platforms

• Turns site visitors into conversations

• Helps with Google Ad campaigns

• Manages online advertising

Cost:

Starts at $49 per month

10. EmailOctopus

If you only want to focus on email campaign management, EmailOctopus is a fantastic option. It includes an easy-to-use email editor and a library of templates, as well as all the tools you'll need to develop gorgeous campaigns. Additionally, an automation tool is available for setting up time-based autoresponders such as welcome emails and onboarding sequences. You can also use custom fields and recent campaign activity to partition your mailing list into groups so that you may send more targeted campaigns to the relevant people.

Key Features:

• Helps grow your audience

• Imports existing subscribers

• Helps create customizable emails

• Allows you to set campaigns on autopilot

Cost:

Starts at $24 per month

11. Hive

Hive is an all-in-one project and campaign management platform. It is the only tool you'll need to get your job done. Hive's native chat, native email, over 1,000 integrations, and various project views, including Gantt, Kanban, calendar, portfolio, and table view, take project management to the next level.

Hive's building blocks are action cards, which can be found within larger projects. Teams can upload files, provide comments with proofing and approvals, tag each other, and provide general remarks within these action cards.

Key Features:

• Project management

• Time management

• Team collaboration

• Automation

• Integration

Cost:

Starts at $12 per month

12. Trello

Trello is an excellent choice for small groups or individuals searching for a straightforward project management application. The application is based on a Kanban board, which is a project management system developed in the 1940s by an industrial engineer. Trello's foundation cards can be organized into various phases on the board.

Key Features:

• You may color-code the cards and attach images or files to them

• Allows you to invite team members to contribute on a board with you

• The board corresponds to an entire project

Cost:

Free

13. Agile CRM

Agile CRM is a fantastic CRM solution for marketing and project management. You may quickly automate sales and multi-channel marketing efforts by creating automated solutions and campaigns for several services at the same time.

This campaign management application simplifies the process of developing campaigns and automates customer relationship management activities. The drag-and-drop campaign management tool allows you to automatically construct workflow charts and customize the simplicity and complexity of the charts to meet your needs.

Key Features:

• Offers channel management

• Has a contact database

• Great for email marketing

• Event-Triggered Actions

• Lead Management

• Multi-Campaign

Cost:

Free

14. Asana

Asana is a visually stunning project management tool designed by one of Facebook's founders that easily rates among the best project management tools on the market. Asana's dynamic structure and design, which is used by creatives and teams all around the world, keep users engaged and active in the site. Asana assists individuals and groups in improving overall accountability and communication.

Key Features:

• Plenty of integrations

• Has a good mobile application

• Offers an array of organizational tools

• Good fit for small businesses

Cost:

Starts at $10.99 per month

15. Screen Dragon

Screendragon is a robust project management tool for marketing and agency teams. Kellogg's, BP, and the International Olympic Committee are among the companies that utilize and enjoy it. Users may manage campaigns from start to finish with this fully integrated marketing operations hub.

Key Features:

• Custom request forms

• Automatic approval workflows

• Visual proofing

• Customized dashboards

• Resource management and budget management

Cost:

Contact Sales

16. Qumon

Qumon is a campaigning platform designed to assist campaigns, NGOs, political parties, and labor unions in organizing their teams and actions on the ground. In other words, it assists them in organizing and engaging their supporters. Quorum is also used by businesses that want to manage teams of local ambassadors and launch effective and focused campaigns locally or on the ground.

Key Features:

• The web platform and mobile app assist in delivering information and activities to local ambassadors

• Helps organize information collected by ambassadors on the ground

• Targets priority regions in the field using Quorum's geo profile function for the most advanced campaign

Cost:

Free

17. Mind Matrix

Mind Matrix is one of the most comprehensive social media campaigning and sales promotion systems available. PRM, direct sales, channel enablement, marketing automation, and market asset management are all part of this integrated platform.

Everyone understands that single-dimensional marketing and campaigning methods seldom succeed. As a result, it is a handy software that allows various channel activation and aids business marketing through automated workflow charts. For content management, email marketing, and direct sales, this is the greatest channel marketing software.

Key Features:

• Channel activation is available

• Automated workflow charts

• Email marketing

Cost:

Contact sales

18. Postalytics

With automated direct mail marketing, marketers use Postalytics to stand out from the competition. Personalized direct mail, in addition to email and digital marketing, can help you generate new leads and revenues.

Direct mail can appear, act, and feel like a digital marketing channel that happens to create trackable postcards and letters thanks to deep connectivity with HubSpot, Salesforce, and other CRM/Marketing Automation platforms. Postalytics makes you stand out by sending customized messages directly to your audience's inboxes, creating a stronger impression than email alone.

Key Features:

• Integrated

• Measurable

• Drag and drop feature

Cost:

Starts at $199 per month

19. Newoldstamp

Newoldstamp can assist you with email signature marketing to advertise your business. To promote brand awareness and improve CTR rates, personalize calls-to-action in every email sent by your team. This form of marketing can increase your reach, resulting in more leads for your company as a whole!

Key Features:

• You have complete control over the company email signatures with email Signatures Central Management

• You can ask for a bespoke generator that is suited to your specifications

• Your hallmark marketing campaigns are fully branded

• Dashboard control from a centralized location

Cost:

Starts from $6

20. Wrike

Wrike is a fast-growing project services company, and the software has launched in helping to improve workflow and increase the system's flexibility. Furthermore, by efficiently tracking and managing the workflow, this program improves the efficiency of the personnel. This platform facilitates consolidated communication among stakeholders and allows you to view real-time reports on your team's project activity.

Key Features:

• Customized tools

• Better collaboration

• Visibility

• Scalable

Cost:

Starts at $9.80

21. Acoustic

Acoustic is a fantastic campaign management tool because it helps you to break down audience and program insights into easily digestible chunks. You can create campaigns in the tool itself that match a seasonal or quarterly launch with their Acoustic Campaign service. In addition, the in-app analytics make it simple to assess how well you've done and adjust the program as needed.

Key Features:

• Visibility

• Customization

• Email marketing

Cost:

Contact Sales

22. Crazy Egg

Crazy Egg is an excellent tool for organizations trying to gain a better understanding of how visitors engage with their website. You may view heat maps of your website using this tool to observe where visitors are clicking and how they convert over time.

You may start a 30-day trial with Crazy Egg by simply entering your website and generating a fast heat map, which will help you grasp the fundamentals of how your website works.

Key Features:

• Customized tools

• Collaboration

• Scalable

• Integration

Cost:

Starts at $24 per month

23. Mix Panel

Mixpanel is a website analytics platform that focuses on event tracking rather than page view tracking, which is the foundation for Google Analytics. Purchases, button clicks, and video views are just a few examples of events. Apart from that significant distinction from Google Analytics, Mixpanel can also process data at a faster rate.

Mixpanel may also be used to create in-app customer messaging and push alerts, which is useful if your business is centered on mobile apps.

Key Features:

• Interactive reports

• Data integration

• Team alerts

• Limitless segmentation

Cost:

Starts at $89 per month

24. Hootsuite

Hootsuite is a dashboard for social media marketing and management that allows you to plan and schedule social postings across many networks. It's one of the first platforms that enable easy social post scheduling, saving your social media manager a lot of time.

This solution also gives clear post-performance metrics to assist your team in dissecting triumphs and mistakes, as well as planning for future growth.

Key Features:

• Monitor

• Advertise

• Analyze

• Publish

Cost:

Starts at $29 per month

25. Adobe Campaign

Adobe Campaign is one of the best content management systems and digital asset management solutions. This was previously known as Adobe marketing cloud. It supports both digital and traditional marketing initiatives with touch-friendly marketing automation.

This software is well-known for producing high-quality campaigns for any type of marketing platform, including social media, the internet, and conventional. Content management and email marketing platforms are two of the most important campaigns that use this platform.

Key Features:

• Produces high-quality campaigns for social media

• Email marketing

• Content management

Cost:

Free

26. Planoly

Planoly is a fantastic Instagram tool since it allows you to see how a post will appear in your feed before you publish it. It is the first software for visual Instagram planning, and it was built from a designer's standpoint. You can schedule, auto-post, and evaluate content once it's gone live with Planoly.

Key Features:

• Instagram planner

Cost:

Starts at $10

27. Buffer

Buffer is a fantastic social media program for scheduling and analyzing postings across multiple social media networks. You can plan, collaborate on, and post content across Instagram, Facebook, Twitter, LinkedIn, and Pinterest all from one dashboard using their scheduling and publishing features.

Key Features:

• Buffer's analytics tool allows you to track post success across platforms

• Allows you to gain insight into metrics such as impressions, reach, followers, comments, and likes.

Cost:

Contact Sales

28. monday.com

A cloud-based Work OS called Monday.com allows teams to quickly build workflow apps to manage their daily tasks, projects, and processes. With a platform that swiftly adapts to changing needs, frees teams from manual labour, and unites teams in a collaborative workspace, teams may change their processes and projects without writing a line of code.

Key Features:

• List your projects, clients, tasks, processes, and more to manage everything. Determine who is in charge of what, then set up distinct phases for each of your initiatives.

• See the big picture clearly: Managing people and projects at a glance is now simpler than ever thanks to our user-friendly, visual interface.

• Manage your time visually using our timeline tool, which has all the benefits of a Gantt chart while being far more adaptable, simple to use, and human-centered.

Cost:

Monday.com pricing starts at $24/month.

Things To Consider Before Choosing Campaign Management Tools

Make sure to address the following questions before choosing a campaign management tool:

• Who do you want to reach out to? How does their customer experience look?

• Do you have a campaign manager that is completely responsible for the execution of successful marketing campaigns?

• Do you have a marketing team that is already working on a campaign? How might this program assist them in becoming more productive?

• What is the size of your campaign's budget?

• Do you have a marketing calendar that lists the campaigns you'd like to run?

Conclusion

For teams and organizations all around the world, campaign management tools are critical components of campaign implementation. Campaign management solutions will make your day-to-day job a lot easier, whether you're a small or large firm.

If you work in the agency, marketing, or creative industries, you know how complicated and time-consuming campaign planning can be. Thankfully, these campaign management tools will make your work a lot easier.

FAQs

What are campaign management tools?

Technically, anything that aids in the management of a campaign can be considered a campaign management tool. To prevent a never-ending list, let's concentrate on the tools that a marketer will find most beneficial. Most users go to CRM platforms first when looking for campaign management solutions.

The project management tools help to keep your team on the same page to run targeted marketing campaigns and segment subscribers.

What are the things to consider while choosing campaign management tools?

Some of the things that your campaign management system should include are:

• Develop timelines: There will be various different parts to each particular campaign. Understanding how those components fit together requires mapping them out from beginning to end. Whatever tool you use, the ability to build clear visual timelines for campaigns is a must-have feature.

• Storing ideas: Especially in agile teams, a tool that offers a specific location to organize and save your ideas for later can be really useful. It gives you the flexibility to come back to those ideas and explore them when the moment is perfect.

• Visualize work: With the growing popularity of agile marketing, more teams are turning to kanban boards to depict campaign workflows. This type of insight provided by a solution can assist your team in committing to and completing the appropriate amount of work.

• Integration with marketing tools: By avoiding time-consuming and tiresome tool hopping, integrating your tools may make managing campaigns much easier.

What is campaign management?

Campaign management is vital since balancing and keeping track of all of the necessary planning documents can be exhausting when working on an upcoming campaign. Then you're bombarded with creative assets, criticism, and deadlines once you start working on the campaign itself.

You've spent many hours attempting to arrange and streamline everything before the campaign goes live. It can be really intimidating unless you use a campaign management tool.

What are email tools?

Email tools help in email marketing for large and small firms. If someone has subscribed to your email list, they are either a loyal customer or genuinely interested in learning more about your product. The way you implement email marketing techniques and advertising campaigns is an important aspect of your overall brand strategy.

What are CRM campaign management tools?

Customer relationship management (CRM) software provides a one-stop-shop for most, if not all, of your marketing campaign management requirements. CRM software has evolved into the nerve center of marketing in the digital age during the last few years.

Even if you have other dedicated solutions for project management and search engine analytics in your toolset, your CRM will be where you pull it all together and link your behind-the-scenes work with client-facing marketing operations.

What are some common features of campaign management tools?

Some common features of campaign management tools include the ability to create and manage multiple campaigns, audience segmentation, email marketing, automation, and analytics. Many tools also offer integration with other marketing and sales software, such as CRM and social media management tools. This allows businesses to have a comprehensive view of their marketing efforts and easily track the performance of their campaigns.

How does a campaign management tool help me improve the performance of my marketing campaigns?

A campaign management tool provides a range of features that help businesses improve the performance of their marketing campaigns. For example, it allows businesses to segment their target audience based on different criteria, such as demographics, interests, and behavior. This allows businesses to create more targeted and personalized marketing messages that are more likely to resonate with their audience. Additionally, many campaign management tools offer analytics and reporting capabilities, which provide insights into the performance of campaigns and help businesses identify areas for improvement.