An email newsletter is one of the finest ways to distribute value to and connect with your subscribers – individuals who already like, know, and trust your business. Newsletters assist you to keep your contacts engaged with your business, enhance your brand authority and trustworthiness, and ultimately drive more leads if you have a strategy in place, and hence email newsletter softwares are extremely important.
The next step is to choose an email newsletter software that fulfils your needs. Difference newsletter tools focus on different business goals - creativity, lead generation, audience engagement, etc.
In this list, we have curated the top tools to create a swanky and impressive newsletter for your business.
1. EmailOctopus
EmailOctopus is one of the more recent email newsletter software entrants to the market, having launched in 2014. It's excellent for newsletter writers, small companies, and marketers looking for a simple-to-use email marketing solution. It has a drag-and-drop editor for creating email templates and landing pages, as well as a library of ready-to-use templates. It also allows you to put up welcome messages using basic time-based automation.
Key Features:
-
Segment your list and personalize your emails using data and insights.
-
With configurable forms for your website, you may import existing subscribers and continue to expand. Alternatively, develop eye-catching landing pages to attract additional subscribers.
-
Create email sequences that keep your subscribers engaged from the moment they sign up.
-
With simple campaign reporting, you can keep track of your open, click, and bounce rates. At a glance, see what's working, or go further with historical activity for your connections.
Cost:
$24 per month.
2. ConvertKit
ConvertKit is an email newsletter software that provides a comprehensive set of tools for creating and developing an email newsletter. You may construct an infinite number of landing pages and forms to grow your subscriber list with the free version. You'll also be able to create emails using a library of templates.
ConvertKit is unique in that it allows you to sell digital items and memberships without the need for integration or additional premium, offering you monetization capabilities right now.
Key Features:
-
Make emails even more personal by providing your recipients’ personalized information that meets their specific needs.
-
Sending simple, well-designed emails that regularly appear in your subscribers' inboxes helps you establish trust and demonstrate knowledge with your audience.
-
Send subscribers well-timed material to get them ready to make a purchase, then offer your product or service at the appropriate moment.
Cost:
$9 per month.
3. Oempro
Oempro is appealing because of its combination of great capabilities and reasonable price. It's ideal if you want a non-technical builder with marketing capabilities to target your campaign exactly the way you want it. There's also a developer platform where you can create marketing applications and sell them to other people.
Key Features:
-
Use your infrastructure to run your email marketing! There will be no further sharing of data with third parties. Protect your contacts, which are your most important asset! There will be no more account bans or forced activities!
-
On your own platform, get enterprise-level email marketing and audience management tools. From user management to email campaigns, A/B tests to segmentation, and robust email delivery tools to automation, there's something for everyone.
-
Oempro has robust email delivery capabilities. Make use of these capabilities to get your sender domains and IP addresses warmed up. Send more emails to your target audience's inboxes.
Cost:
One-time licenses start at $3529.
4. EngageBay
EngageBay is a promising and cost-effective digital marketing startup. The platform is designed specifically for small and medium enterprises, and it includes all of the tools you'll need to take your email marketing to the next level. You can create, design, and publish eye-catching newsletters with tools like a drag-and-drop email builder, pre-designed themes, smart segmentation, and extensive formatting choices.
Key Features:
-
Choose from a variety of email marketing templates to meet your company's requirements.
-
You can easily integrate photos and social sharing buttons into design blocks using an easy-to-use text editor along with design components.
-
EngageBay allows you to customize your emails by including the names of your contacts in the emails, giving them a more personalized feel.
-
With its extensive text formatting, EngageBay makes it easy to create stunning email templates.
Cost:
$11.99 per user per month.
5. MailerLite
MailerLite is a fantastic free email newsletter software tool for getting started with a newsletter. Its newsletter editor has pre-built design blocks and drag-and-drop capability, so you can quickly and simply create stylish and mobile-friendly newsletters. To top it off, you get built-in picture editing to assist you in creating without having to leave the platform. Mailerlite also allows you to segment audiences, add personalization, and generate dynamic content to ensure that your customers have a positive experience.
Key Features:
-
With MailerLite's drag-and-drop editor, you can create professional-looking newsletters on your own. No HTML knowledge is required.
-
No HTML knowledge is required. Its website builder, landing pages, pop-ups, and integrated forms assist you in attracting new visitors from all across the web.
-
With its powerful targeting tools, you can personalize your campaigns and send the perfect email to each subscriber at the right time.
-
As you test, experiment, and simplify your emails to make them as efficient as possible, your campaigns will perform better. These important email marketing elements can help you improve your KPIs.
Cost:
Free for up to 12,000 per month. Paid packages start at $10 per month.
6. ConstantContact
ConstantContact is often regarded as one of the most dependable email newsletter software services in its pricing range, and you can see for yourself by trying out this email newsletter tool for free for 30 days. WooCommerce connection is included, as well as hundreds of mobile-friendly themes, landing pages, and access to a free stock picture library.
Key Features:
-
View the performance of your social campaigns, make modifications, and quickly reply to comments, mentions, and direct messages.
-
Create social advertisements that raise brand recognition, generate visitors to your website, and increase sales. As you go, tweak your advertising with granular analytics and insights.
-
ConstantContact's easy-to-use email marketing tools handle the rest when you upload contact lists from Excel, Outlook, Salesforce, or anywhere else you save your contacts.
Cost:
$17 per month.
7. Klaviyo
Klaviyo's ecommerce automation technologies are among the most sophisticated and helpful on the market. You can send transactional emails and email blasts, but behavioral emails, such as cart abandonment emails, browse abandonment emails, and triggered emails, are where they truly shine.
Key Features:
-
Klaviyo's web monitoring allows you to see what your customers are doing on your site, allowing you to send out a campaign to individuals who haven't been in a while, contact people who have looked at a product but didn't buy, segment based on regular visits, and more.
-
Dynamic blocks for order data, cart contents, product suggestions, and custom web feeds are all available in Klaviyo.
-
You've got the material, and it's more tailored than it's ever been. Your lists are all set. Segments that are ready to rock. Now it's only a matter of going live.
Cost:
You can request a quote on their website.
8. AWeber
AWeber claims to have devised the popular "Autoresponder". It's highly plausible that they did, given their 20-year history. However, we had anticipated that with all of this learning, a better tool would emerge - more on that later.
On the bright side, all pricing plans provide the same set of features. A/B testing, email analytics, and conversion tracking are all included. They also have a mobile app that allows you to send emails while you're on the move.
Key Features:
-
Reclaim more time in your day. Messages may be scheduled with less effort.
-
Easy email segmentation helps you target your messages more effectively.
-
Tag your subscribers to make it easier to deliver targeted emails to the correct people.
-
Create a gorgeous email in seconds using only the URL of your website.
-
With a large library of high-quality stock photos, you can make your emails stand out.
Cost:
$19.99 per month.
9. Campaign Monitor
Campaign Monitor is an email newsletter software that also includes a variety of marketing tools such as registration forms and statistics. Though email is their bread and butter, and they excel at it. Transactional, marketing, and behavioral emails are all handled by them. They also have excellent deliverability numbers for a traditional newsletter email blast.
Key Features:
-
Choose from one of Campaign Monitor's professionally designed email templates, or enter your website URL to have your brand colors and logo imported automatically.
-
With Link Review, you can send without concern and keep your subscribers on track.
-
Create more timely emails using the easy visual journey builder to keep your audience engaged, automatically generate revenue, and save time planning and delivering campaigns.
Cost:
$9 per month.
10. Mailify
Mailify is a French email marketing provider that has updated its desktop program with a fresh new look as well as a web-based version. It also comes with a slew of additional capabilities, such as automation, landing pages, and SMS. They have a large range of modern-looking email themes as well as an easy-to-use email editor.
Bonus feature: if you'd rather keep your data offline, Mailify's desktop version allows you to do so.
Key Features:
-
The user interface is fantastic, and the email designs are really innovative.
-
The editor is quick and simple to use, allowing you to alter emails with ease.
-
In order to create custom-designed marketing campaigns, its teams of specialists examine your business model and understand your objectives.
-
They have the largest R&D cluster in France for direct marketing solutions, allowing us to provide the most powerful application to the customers.
Cost:
You can request a quote on their website.
11. Mailjet
Mailjet is primarily an email newsletter delivery platform, but they also include marketing tools such as email marketing campaign builders and analytics. Their developer tools, such as their email API and SMTP relay, are more well-known. Their cost is far lower than that of the majority of the other tools on our list, and they're only focused on email marketing. So, if you don't want to add lead forms, landing sites, and all the other bells and whistles that the other tools have, this one can be a good fit.
Key Features:
-
You can customise your message by simply inserting text or image blocks, adding links, social media sharing buttons, and other features.
-
It has a simple editor that allows you to create responsive newsletters, marketing emails, and transactional emails.
-
Collect deeper data with each send, whether you're sending marketing or transactional email, to develop better segmentation over time.
-
As many portions as you'd like can be added and created. The more information you provide, the more likely you are to be able to produce bespoke content.
Cost:
You can request a quote on their website.
12. Zoho Campaigns
Zoho Campaigns is an email newsletter software specifically for marketers that want to use automation capabilities like auto-responders and workflows. If you currently use Zoho CRM, you might want to look at Zoho Campaigns as an email newsletter solution, since they function well together.
Key Features:
-
Using basic templates that are totally configurable, a drag-and-drop email builder will assist you in creating your own email newsletters.
-
Choose a template from its template library that best fits your message. You can also import and utilize a pre-made HTML design using their free HTML email template maker.
-
Zoho Campaigns has a number of responsive email templates and styles that you can use to rapidly create free email templates that look great on any screen.
-
Using dynamic content, keep visitors interested by offering relevant information. Use email surveys to get feedback, and include videos, files, and social media widgets to keep people talking.
Cost:
$12 per month.
13. Benchmark
Benchmark takes pride in its worldwide service, which is available in 15 countries across the world. We spoke with many members of their support team (in various languages) and found the service to be courteous, quick, and accurate.
It has a simple and straightforward platform is, despite the fact that it provides strong features. This is especially astounding when you consider that many of the features are available for free.
Key Features:
-
Drag and drop feature blocks and photos into place to bring your email concept to life. With its drag-and-drop builder, you can create stunning emails every time.
-
If you're an HTML email wizard, you'll like its simple code editor, which allows you to see a live preview of each line of code.
-
Adjust the color of your photographs in its email editor, add effects, stickers, or even put a message with gorgeous fonts over your photo.
Cost:
$13 per month.
14. SendPulse
SendPulse is one of the top email newsletter software. They're so focused on it that they don't care whether they have to construct a CRM to compete with SalesForce or automate to compete with HubSpot. This tool is fantastic if your major use case is sending email campaigns and your primary measure is the open rate or click-through rate.
Key Features:
-
Get a clear view of your connections and workflows, communicate more effectively, and win more clients. Everything is controlled from a single, user-friendly interface.
-
To construct winning sales funnels and reduce sales cycles, have all of your customer contact history and insights on hand.
-
CRM can be effortlessly integrated with other SendPulse solutions. Contact your prospects and customers straight from their contact card in your CRM by email or chatbot.
-
To remove organizational silos, give responsibilities and permissions, and keep track of sales and marketing processes, bring all of your team members under one roof.
Cost:
$6.40 per month.
15. MailUp
MailUp has a drag-and-drop email builder, attractively designed templates, and an HTML editor, as well as other features you'd expect from an email marketing service. MailUp also has an integrated WordPress plugin that you can use to record newsletter subscribers on your website if you use WordPress.
Key Features:
-
Upload as many recipients as you like to the platform: if your database includes one thousand or one million contacts, it doesn't matter.
-
Send transactional emails from your e-commerce site, CRM system, or web application using MailUp's speed, high deliverability, and tracking.
-
Boost deliverability and improve mailing quality with a wide selection of accreditations and individual consultation.
-
You may engage the appropriate recipient at the right moment with marketing automation solutions to give material that is both relevant and personalized.
Cost:
$474 per year.
16. CleverReach
CleverReach's free plan offers a good email quota (10,000), but you'll fast overrun it with only 250 subscribers. Furthermore, it is only available to residents of the United States, Canada, India, New Zealand, or Australia.
They do provide a variety of price alternatives, which may appear confusing at first, but they allow you a lot of freedom. Flat-rate, pay-as-you-go, and high-volume choices are among them. Then there are the premium options, such as content segmentation, which allows you to tailor content blocks to the tastes of your readers.
Key Features:
-
For free, you may manage up to 250 recipients and send 1,000 emails every month.
-
With double opt-in, you can ensure regulatory compliance. Bypass spam filters and send directly to recipients' mailboxes.
-
Filter and eliminate invalid or inaccurate addresses automatically.
-
Your newsletters will open effortlessly on any device using CleverReach.
-
With their extensive data, you can simply track the success of your campaigns and observe the results of your emails in real-time.
Cost:
You can avail of the pricing after signing up.
17. ActiveCampaign
ActiveCampaign was founded in 2003 in Chicago and now has around 500 people and a revenue of over $100 million per year. For a point solution, ActiveCampaign provides some of the most sophisticated automation and personalization features. They're a dream come true for the technical growth nerd, allowing you to achieve things with machine learning and predictive targeting that most other solutions can't.
Key Features:
-
To locate the ideal prospects and expand your audience, use precision targeting. Captivate their attention with messages that are unique to them.
-
By giving personalized advice, you may strengthen your relationship with your audience. Assist them in discovering what resources are available to meet their requirements.
-
Provide specific audience members with well-timed calls to action to take the next step with you as their trust in you builds.
-
Know what each consumer wants and when they want it to delight them. Make them so delighted that they want to buy more and tell their friends about it.
Cost:
$29 per month.
18. MailChimp
MailChimp is a free email marketing solution with a wide number of newsletter layouts to pick from. MailChimp is good for small and medium-sized organizations wanting to get started with email marketing, but it is not suitable for expanding teams due to a lack of significant automation and segmentation options.
Key Features:
-
Put your people at the center of your marketing with tools that help you learn more about your target audience and choose who you should be speaking to.
-
Its AI-enabled Creative Assistant can create unique designs for you in a matter of seconds.
-
Automated communications that reach your clients at precisely the appropriate times add a personal touch without the personal work.
Cost:
$10 per month.
19. Drip
Drip was founded in 2013 and has since grown in popularity as a result of its eCommerce CRM capabilities and simple automation. Their automated workflow editor is simple to use, well-designed, and adaptable, with bright colors and icons that make it enjoyable to use. Links clicked, page visits, tags applied, purchases in your online store, and more automation triggers are available to pick from.
Key Features:
-
Begin engaging your consumers with automated campaigns that span email, SMS, social media, and onsite pop-ups - all from one platform.
-
You'll be able to get started generating more sales in just a few clicks with pre-built playbooks including welcome series, abandoned cart, and post-purchase campaigns.
-
Drip integrates your customer data from eCommerce platforms like Shopify, WooCommerce, and BigCommerce easily.
-
Drip's strong segmentation allows you to automatically target consumers with highly relevant and tailored information.
Cost:
$19 per month.
20. GetResponse
GetResponse's figures appear strong, with 350,000 users in 183 countries and over a billion messages delivered monthly. We particularly enjoy two of its standout features: the ability to design webinars and sales funnels, both of which fall under the Conversion Funnel umbrella. GetResponse also has amazing automation features, and we enjoy that they provide you free access to 1000 iStock pictures. They also provide an excellent landing page builder with a variety of layouts.
Key Features:
-
Send out one-time email newsletters with news and special offers.
-
To follow up with and nurture your subscribers, use automatic email sequences.
-
To engage and sell, create and send action-based, automated emails.
-
Increase the number of people who see your blog by sharing content via email and social media.
-
With Perfect Timing and Moment Travel delivery technologies, you can send emails at the perfect time.
Cost:
$12 per month.
21. SendinBlue
SendinBlue, a young Parisian platform that used to specialize in transactional emails, was founded in 2012. Since then, they've shifted their focus and now offer bulk email services through their own newsletter platform. The wager seemed to have been successful. In more than 14 countries, they currently send over 30 million emails and SMS every day.
Key Features:
-
Start with a template from the email template collection or use the drag and drop builder to create a new design from scratch.
-
Use customization to dynamically add text like your contact's name to your email content, or go even further with their sophisticated email personalization features.
-
Group your contacts any way you wish, and then refine your strategy by selecting even smaller groups depending on your criteria for a more personalized approach.
Cost:
You can request a quote on their website.
22. FloDesk
FloDesk is a newcomer to the market, but it has swiftly established itself as a reliable email newsletter software. Their goal is to enable small company owners to create emails that people want to open or to put it another way, to focus on design (showcased by their many templates readily available for use). With an intuitive visual builder, Flodesk workflows allow users to automate lead magnet delivery, welcome sequences, and more.
Key Features:
-
Create emails that look amazing on every platform. Use a template to get started, or make your own from scratch.
-
With completely responsive forms, you can grow your list while staying on brand.
-
Zapier allows you to connect your favorite applications or integrate straight with Shopify.
-
Make sales while you sleep with sophisticated email marketing automations.
-
Create beautiful, signup-worthy landing pages to gain more subscribers.
Cost:
$38 per month.
23. Stripo
Stripo is an email newsletter tool that is easy to use and flexible. The tool offers drag-and-drop options. The tool also allows users to design email templates with HTML elements. Stripo has pre-built templates for various purposes. The templates are categorized by type, industry, season, features, and many more.
Key Features:
-
1150+ free HTML email templates
-
It has a drag-and-drop option to build email newsletters.
-
You can code emails as well, along with the drag-and-drop option. You can create your email both ways simultaneously.
-
You can create modules once and then use them for various emails.
-
You can edit some aspects of all the email templates at once. You have to activate synchronization between your modules.
-
You can bulk export.
-
You can test and preview before sending. The tool offers a preview mode for mobile and desktop.
-
You can collaborate with others.
Cost:
-
Free
-
Basic: $15/mo
-
Medium: $45/mo
-
Pro: $95/mo
24. Postcards
Postcards is an email builder that has the drag-and-drop option. The tool allows users to collaborate with their team to create the email newsletter.
Key Features:
-
It is a drag-and-drop email builder.
-
The tool offers a 30-day version history.
-
The tool allows users to export as many times as they want.
-
There are 900+ Google fonts to choose from.
-
You can see a direct email preview.
-
You can add images, links, and texts to pre-designed templates or modules.
Cost:
-
Free
-
Business: $17/mo
-
Agency: $29/mo
Things To Consider When Choosing An Email Newsletter Software
Templates And A Drag-And-Drop Builder
Modern email marketing software makes it simple to design attractively branded emails. Start with a number of pre-built, mobile-ready templates to save time. No coding is necessary. Use an easy-to-use builder to modify to your brand's specifications.
Forms For Growth And Signup Should Be Provided
Bigger isn't necessarily better when it comes to email marketing. Grow your audience in significant ways by attracting individuals who are eager to hear what you have to say. To acquire consumer emails and reach more people, consider employing a platform with native registration forms for your website or in-person.
Personalization And Segmentation
The first step toward hyper-targeted emails is segmentation. Categories your subscriber lists and recommend items and services based on their interests. Begin by segmenting by gender, then add prior purchases and VIP segments to become even more specific. You'll have much greater success if you personalize your email.
Conclusion
None of the tools on this list, in our opinion, will let you down. To some extent, everything comes down to personal choice. So, at this point, you may either narrow down your options based on "must-have" features, assess price tiers, and choose the most cost-effective option, or simply flip a coin and go to work creating an email list and growing your business!
FAQs
What Are Email Newsletter Softwares?
Email marketing software may help you manage your contact lists, develop and deliver attractive emails, and measure how many people opened and read them. The good news is that getting started isn't expensive, and it's also not a difficult task. Many of the solutions in this review include low-cost starting plans, and some even provide new client onboarding services.
When it comes to email marketing solutions, there are a variety of alternatives available, ranging from simple text-based template solutions that marketers can rapidly customize to more complicated HTML or JavaScript templates. There are various ways to use email for marketing.
When Should You Consider Using Email Newsletter Softwares?
If you are looking to improve your clients' understanding of your brand by sending them emails, then this is the perfect type of software for you. Your audience will have a better understanding of what you are about if you talk about your beliefs, mission, goods and services, and so on. As your customers' brand awareness improves, it becomes simpler for them to promote your business since they have a greater understanding of you.
Consider these pointers when sending emails to increase brand recognition.
-
To boost brand remember and connection, always include your logo and company name.
-
Make you’re messaging distinct and unforgettable.
-
To boost awareness and attract consumers, keep your branding consistent across your communications.
How Can I Encourage People To Join My Mailing List?
You might tempt list subscribers by providing a free report or other material relevant to the topic of your website. If you run a pet store, for example, you might provide free grooming suggestions; if you own a bakery, you could provide a free recipe, and so on. Make sure they have to ask for the information in order for you to get their email address.
Deliver them an automated email message thanking them for their interest and offering to send further material on a regular (or semi-regular) basis after you have their email address (and any other demographic information you may have asked). Offer them the option to receive future mailings from you inside that message. This software offers the feature to make confirming your readers' consent to send your email to them a simple one-click procedure. You'll be able to establish a real opt-in list as a result of this.
Can Emails Increase Traffic To My Website?
Even your most devoted clients don't visit your website on a regular basis, let's face it. It's not that they don't care about your material; they just have other priorities.
Email marketing can help with this.
Use emails to remind your audience of your brand and give them a sneak peek at the information on your website. Send summaries of your new blog entries. Display thumbnails and descriptions of your social media and website material. Customers may read the remainder of the information by clicking on the titles.
What Is The Best Marketing Channel Available?
For the previous ten years, email marketing has produced the greatest return on investment (ROI) among marketing channels. It also boasts the greatest conversion rate for purchases made as a result of promotional communications (66%).
You may earn up to $44 for every dollar spent on email marketing, with nearly 4.3 percent of buyers buying from these ads. In addition, email is nearly 40 times more successful in obtaining new clients than social networking. Email marketing is also more likely to get click-throughs than tweeting.
These strategies can help you get greater outcomes from your email marketing initiatives.
Use email marketing software that includes capabilities like performance optimization and analytics. This allows you to make data-driven marketing modifications.
Keep track of your key performance indicators on a regular basis. Experiment with several strategies to find which ones work best, and keep improving them.
What are the steps for creating an email newsletter?
To create an email newsletter, you have to :
-
Pick an email newsletter tool.
-
Map out what you want to convey.
-
Pick a template.
-
Edit and make the changes according to your goals.
-
Personalize it.
-
Preview the email.
-
Send it across.
Are email newsletters still effective now?
Email newsletters are still effective to date. You do not have to worry about people not reading your newsletters. It is one of the best ways to send your message. Many people enjoy reading email newsletters because they are personalized. You do not always have to sell a product through a newsletter; you can convey updates, new releases, upcoming events, and success stories and ask for feedback as well. Email newsletters keep the relationship between a customer and brand going.
