Influencer marketing is one of the booming practices around the world, and hence there is a sudden demand of influencer marketing tools. Top brands look to market their products and services through influential individuals on a variety of social media platforms. It not only allows the brand to increase its visibility but also leverages the goodwill of the influencer in the better interest of the brand to increase sales and conversion rates.

In this article, we have listed the Top 30 Influencer Marketing Tools that help brands connect with influencers, manage their strategies, and also create a community for brand fans and followers. These top tools are chosen after extensive research and careful analysis of their offerings. Read the entire article to know all about Influencer Marketing Tools.

1. SocialBlade

SocialBlade is our top pick in our list of the top 30 Influencer Marketing Tools because it provides all things media and marketing to all brands. May it be Instagram, Snapchat, Twitter, or LinkedIn, SocialBlade is a tool that provides detailed analysis on a global level based on your brand requirements.

They even teach how to scale the reach of your videos, find influencers for collaborations, and also allow direct integration to your profiles with their paid Business API.

Key Features:

• Provide global analytics for all social media platforms helping influencers and businesses alike.

• Free statistical data for all with over 7 million and increasing daily visitors on their website.

• Various news blogs to keep the community updated and informed about the changing trends based on accurate statistical data.

Cost:

They have multiple packages, the basic one starting just from 3.99 dollars every month.

2. Klear

Klear is one of the smartest search tools for brands and influencers in the marketing community. Its popularity has risen over the years and made it reach our list of the top tools. It has a barrage of filters to choose from and minimizes the extent of your search for influencers.

The creators of Klear wanted to build a platform that connected influencers to the top brands and help them build meaningful collaborations.

Key Features:

• User-friendly interface and easy to use and access all kinds of different features that they offer.

• Influencers can be found based on advanced search parameters like influence, reach, geography, and much more.

• For influencers, it helps them connect with various brands depending on their wants and requirements.

Cost:

One can schedule a demo with their team to get accurate pricing.

3. Heepsy

Heepsy is a top tool that acts as a search engine for brands to find influencers based on their specific searches and filters. It connects its users with a database of over 11000 influencers all across the web worldwide. Heepsy provides a detailed analysis of the influencer’s reach through analytics and infographics.

This tool provides a pathway for brands, businesses, and influencers alike to work and collaborate to sell products or enable brand endorsements.

Key Features:

• Multi-faceted database with clear and concise analytics.

• Easy onboarding and ability to connect the users with their preferred influencers.

• Works with most famous social media platforms like YouTube and Instagram.

Cost:

There is a free plan with the most basic feature of search. But other paid plans begin from 49 dollars a month.

4. BuzzSumo

BuzzSumo is arguably the most popular pick in this list. It is widely consumed by most influencers, brands, and other marketing personnel across the world to get detailed insights on almost every social media platform.

BuzzSumo is an all-around marketing tool that gives a dedicated space for different brands and influencers to analyze their content, get content ideas and insights, and optimize their influencer strategy.

Key Features:

• Automate many functions on your BuzzSumo dashboard to make it match your vision and goals.

• Multiple-use cases for every marketing function.

• Comes with a Chrome Extension to have reaped its benefits on the move faster and more efficiently.

Cost:

Limited perks are included in the free pack but paid plans start from 99 dollars a month.

5. PitchBox

PitchBox is a great influencer outreach and content marketing platform allowing users, influencers, brands, and agencies to reap the benefits of their customizable and personalized outreach plan. Its database makes it easier to navigate between influencers and find the best suit for your brand or agency.

Influencers can get access to analytics from various social media platforms connecting their profile to PitchBox and make decisions based on accurate infographics and statistics.

Key Features:

• Integrates with SEO providers to receive accurate data-driven results.

• Allows influencers through their outreach plans with customizable email templates and reports for all outreach phases.

Cost:

You can book a demo to get a quote from their team through their website.

6. Captiv8

Captiv8 is one of the dedicated apps for influencers around the world. It is extremely popular and helpful for influencers and creators alike through a variety of social media platforms. It allows creators to authenticate themselves onto their database to help them establish their promotion and campaign their programs.

Its intelligent search option allows the search for captions, bios, and images to uncover valuable insights. It allows influencers to track important metrics, track conversations, and custom hashtag conversions for various platforms.

Key Features:

• Captiv8 lets creators create detailed profiles of themselves to ensure that their profiles reach prospective clients/brands.

• An AI-powered smart discovery tool that lets you find the exact fit based on your descriptions.

• Allows influencers to plan their content with their calendar setup to mark important content dates and timings.

Cost:

You can request a demo to help you finalize a quotation from their website.

7. Awario

Awario is an influencer’s friend when it comes to them tracking their content based on keywords. It has a non-stop monitoring system that updates the brand and influencer in real-time about the different actions/news around their work for them to take prompt action and stay ahead of the competition.

It creates a space for ruckus-free, clean, and organized work base allowing users to store different data from their various profiles into different groups and categories making it easy to access.

Key Features:

• Awario provides a white-label report with rich data and analytics to leave a lasting impression.

• For avid travelers, Awario can be taken along through their adventures and still work solidly.

• Boolean searches are searches that remove excessive clusters of search results that are irrelevant and focus on your niche/keyword.

Cost:

There are different plans with increasing perks starting at 24 dollars a month.

8. Pixlee

Pixlee is a spot for the new-age influencers and creators to manage, control, and check their content. Pixlee helps brands and influencers not only amplify their top-performing content but also helps them curate content to gain legitimate conversions for their collaboration.

It provides a list of insights and data with accuracy to enable tracking of important metrics, impressions, and conversion rates depending on personal needs. This top tool is one of the products that allow brands to create a community, manage content, and connect with followers.

Key Features:

• It gives weekly reports with accurate data to the brand to take prompt action based on the numbers.

• For Instagram, analyze the different types of content to grow followership.

• Influencers get a chance to come into the vision of global brands.

Cost:

You can request a demo to get a price quotation based on personal needs.

9. Nimble

Nimble is a CRM (Customer Relation Management) Tool that is of utmost importance to Influencers and creators. Brands can connect with different influencers making them connect to their workflow database. It is crucial to have a tool like Nimble to sustainably manage their CRM strategies.

It not only helps create databases but also works from any device effortlessly. Their clientele involves some of the big names in different industries like GoDaddy, UpWork, CrossFit, and many more, giving influencers more scope to get noticed and collaborate.

Key Features:

• Compatibility with any device to aid work during travel.

• Low-cost plans, high-quality returns.

• A total CRM tool enabling influencers to sell their commodity with a great database.

Cost:

Different plans differ from perks starting from 19 dollars a month.

10. AspireIQ

AspireIQ is a solution for all businesses to integrate Influencer Marketing into their brand. It enables brands to search for the best influencers that suit their business motive and influences their niche market through their smart filtered search network.

It establishes a great workflow area to keep the influencers in tandem with their strategies and explore brand fans amongst their following. AspireIQ also allows the creation of coupons, promotional offers, affiliate links, and more to further perpetuate its brand offering through its influencers.

Key Features:

• Enables tracking and measurement of the influencer’s efforts following the growth of the brand.

• Helps narrow down on influencers who derive more leads and sales.

• Gives access to various social media tools for influencers to engage the brand’s fans and existing customers.

Cost:

You can request a demo from their website.

11. Tagger

Tagger is the mos reputed Influencer Marketing platform on this list, it is not only said by ys but by their accolades in the field. This top tool is extremely easy to use and maintains a user-friendly experience throughout. It has the most exquisite star-studded brand client base which includes Ketchum, Tinder, Bose, and more global brands.

Brands and even individual influencers can reap the benefits of this platform in numerous ways from the planning of content, connecting to followers and influencers, engaging customers and brand fans, and getting accurate reports based on real-time data.

Key Features:

• Allows brands to connect with some of the top influencers from around the world.

• Data-driven and oriented to provide the best return on investment to brands and influencers alike.

• Enables maintaining cash flow, managing brand fans, and also derives data on the influencers making the most conversions.

Cost:

You will have to reach out to them directly for their prices.

12. Fourstarrz Media

Fourstarrz Media is a very popular influencer marketing tool that is made to connect brands to fitting influencers with their Intuitive Discovery tool with custom filters that brands can use to reach from a database of more than 800K influencer profiles that best suit their business motives.

Create an influencer database based on different influencer marketing campaigns and get accurate insights and predictive ROI to see which influencer is driving the most sales and conversions.

Key Features:

• Helps avoid email clusters and big excel sheets with its easy interface to outreach influencers and manage your campaigns.

• There is a dedicated dashboard that is used to get data, specific statistics like CTR (Click-through rate), and CPM (Cost per thousand).

• Enables a clean and organized management workflow for separate campaigns.

Cost:

Plans start from 59 dollars per month.

13. MeltWater

MeltWater is a great marketing tool for all things media. It is not just influencer marketing but also managing a brand’s entire social media management across all platforms. There are famous brands like Google, H&M, Ogilvy, and more on their clientele who can connect with influencers fitting to their campaign needs.

Their services include social influencer marketing management enabling brands to create a marketing hub to manage different influencer marketing campaigns to get maximum return on investments.

Key Features:

• Enables automation for different reports and analytics to derive ROI.

• Focus on micro-influencers that connect local brands with them for their campaigns.

• Allows unlimited keyword tracking, Instagram story tracking, and more.

Cost:

You can seek a quotation directly from them through their website.

14. Cision

Cision is a top Public Relations tool that allows Influencer Marketing Management. It has the biggest influencer database with over a billion profiles. Extremely nuanced and detailed filters to search for the best fitting influencers for your brand’s influencer marketing campaigns.

Cision is fast and effortless in terms of making a list of the most suited influencers for your campaign and comparing them based on their profiles. It allows monitoring and analysis of different statistics. This platform is not just limited to social influencers but also journalists and other personnel from various backgrounds.

Key Features:

• They have various products that could work in unison to reach influencers, manage customer relations, and also build lists of brand fans.

• Find traditional and underdog influencers from various backgrounds including social media influencers, journalists, and more.

• Integrates with Google Analytics to provide very detailed social analytics.

Cost:

You need to request the prices from their official website.

15. trendHERO

trendHERO has an influencer and creator database of more than 90 million profiles to find the best-suited influencer for your brand and business based on geography, niche, age bracket, and much more. The biggest advantage of this top tool is the ability to check for fake followers of a particular influencer.

trendHERO also helps brands analyze the quality of brand fans and the growth of Instagram followers. It provides a great guide to the reasons for the growing reach of their selected influencers.

Key Features:

• Ability to scan through influencers following to deduce real and fake followers.

• Allows tracking analytics on stories and posts across various platforms.

• Accurate reports on specific metrics like response rate, leads, and conversions.

Cost:

A free plan with limited perks but paid plans start from 9.99 per month.

16. Julius

Julius is an influencer-based marketing platform that allows brands to connect with prospective influencers and creators that fit the brand’s influencer marketing campaign needs. Julius works across almost all major social media platforms to provide the best influencer marketing solutions to brands.

Brands can plan, manage, and control their campaign by creating a work base automated to track major statistics to calculate your ROI (Return on Investments) and track their success.

Key Features:

• A beautiful interface that is user-friendly and easy to access.

• Collaboration opportunities with the biggest brands from around the world.

• Target your customers based on specific metrics.

Cost:

You can reach out to them directly to get a price quotation.

17. Neoreach

NeoReach is a global outreach influencer marketing tool that comes with a star-studded client/brand base like Airbnb, Amazon, The New York Times, and much more. A dedicated team of professionals engages amazing brand influencer campaigns deriving accurate data analysis and metrics.

NeoReach is a tool that allows brands to maintain direct relations with influencers, creators, bloggers, and more. It is also involved in the process of creation and production to ensure campaigns that scale with various metrics and KPIs.

Key Features:

• Dedicated team for creating beautiful campaigns to derive conversions for the brand.

• Helps in easy talent acquisition and management to ensure seamless conversation between brand and influencer.

• Amplify paid media strategies with resources on the platform.

Cost:

You can reach out to them directly for a price quote.

18. Traackr

Traackr is a reputed influencer marketing tool famously used by the biggest fashion brands in the world. As they proudly mention, “7 out of 10 fashion brands choose Traackr.” They provide one of the biggest databases, manage campaigns, and influencer collaborate with brands.

It allows brands to get in touch with influencers based on their smart search tool as per campaign needs. They have an impressive base of brands like Michelin, Samsung, and L’oreal, COTY, and more.

Key Features:

• Extremely broad coverage with over 6 million influencer profiles spread across 50 countries.

• Encapsulates 13 platforms, in 26 languages, and a database history of over 2.5 years.

• Properly staged campaign with specific metrics to measure campaign scalability, ROI, and more.

Cost:

You can request a price quote from their website.

19. MAVRCK

MAVRCK is a classic influencer marketing tool that has a very elite line-up of brands like Crocs, Disney, Netflix, Oreo, and many more making it a very reliable tool for brands to manage and control their marketing campaign across various platforms.

They provide a detailed analysis of the influencers’ persona reflecting on their online presence, reach, and visibility. They not only focus on macro-influencers but also micro-influencers. MAVRCK has managed to stay in competition with strong competitors because of its flexibility and evolving nature.

Key Features:

• Provides detailed metrics from pixel-tracking to impressions, engagements, CTR, and many more.

• They are limited to a few key platforms but provide ample options for brands and influencers to plan content for those platforms using the best practices to scale content.

• Active index of more than 3 million influencers with reach from 10K to 50K based on platforms.

Cost:

You can request a price quote from their website.

20. Lefty

Lefty is a niche-specific influencer marketing top tool for brands that engage in lifestyle commodities. They provide some of the best influencer management programs to brands and an impressive profile of influencers that could fit best for the brand’s specific campaign needs.

With an impressive line-up of brands associated with Lefty, it is a classic place for lifestyle influencers to get noticed and possibly be included in their influencer marketing campaigns.

Key Features:

• Discover the best influencers that suit your campaign needs based on demographics and visibility.

• Provides a relationship management suite to record and track the recruited talent.

• Automated reporting on influencers gives a detailed insight into the conversions and success of the chosen influencers.

Cost:

You can request a price quote from their website.

21. Izea

Izeax is an influencer marketing platform allowing brands to connect with some of the most influential people worldwide. It enables brands to create their influencer marketing campaign and set up a space for influencers to receive important updates and a dashboard that keeps their progress and metrics in check.

They not only provide an exquisite line-up of influencers but also enables brands to hire marketing professionals to ace their influencer marketing campaigns. They have a wide variety of tools that can aid every function of the campaign from start to finish.

Key Features:

• Allows brands to hire influencer marketing personnel and professionals.

• Competitive metrics analysis to shape your marketing campaign.

• Discover influencers and manage the campaign from start to finish.

Cost:

Different plans start from 50 dollars a month.

22. NinjaOutreach

NinjaOutreach is a powerful tool for all your influencer marketing needs. It is used widely around the world by famous brands to get access to over 25 million influencers, bloggers, and content creators across platforms.

Its smart discovery feature allows brands to find influencers based on their niche. Influencers can be given access to the campaign database through the tool’s inbuilt CRM. Tracking metrics and analyzing campaign data becomes easier with this top tool.

Key Features:

• Allows the management of big projects and campaigns.

• Maintain leads, track marketing APIs, and store content and notes in their inbuilt CRM.

• One of the largest databases for Instagram and YouTube.

Cost:

They provide free trails. Some plans begin from 119 dollars per month.

23. HypeAuditor

HypeAuditor is a YouTube and Instagram database of over 10 million creators. Brands can filter their search for influencers based on location, niches, language, age, category, and so many more. It also allows a brand to see if a selected influencer has worked with its competitors.

For brands and influencers alike, it gives a lot of scopes to track followers, brand fans, content performance, brand engagement, and more. A downside for the same would be the high cost.

Key Features:

• 100% Automated to suit industry standards and provide a hassle-free work environment.

• Managing large campaigns and tracking key KPIs becomes easier.

• Enables brands to carry out competitive analysis through global market research.

Cost:

Free trial is available but paid packages include 399 dollars per month.

24. BuzzStream

BuzzStream is a great tool for many marketing agencies to generate more links, engage with more people, and drive more traffic towards their marketing campaigns. BuzzStream is a tool that is used by a few of the most popular companies like Canva, Indeed, 99designs, and more.

BuzzStream connects the brand with the best influencers and provides marketing solutions that help their customers derive an increase in sales, leads, and conversions.

Key Features:

• Multichannel database for brands to connect different campaigns with their influencers and creators.

• They run informative and educational blogs that help marketers learn various aspects of influencer marketing.

• Different tools for discovery, outreach, and more accumulated to provide a smart and automated space for brands to connect and run successful campaigns.

Cost:

Different plans are available starting from 29 dollars a month.

25. Dovetale

Dovetale is a community-driven tool for brands that engage in influencer marketing tactics. It not only allows the basic infrastructure to plan and manage campaigns but also creates a community page to connect influencers, brand fans, and followers alike to it and run a campaign.

It acts as a social media platform for brands and also allows spreading the word and running the campaigns on other platforms. This tool elevates the experience of building a brand out of a business by helping in the overall functioning and management of marketing campaigns, sales, and community management.

Key Features:

• Helps brands create a community page to offer them incentives and simultaneously promote their product with influencer marketing campaigns.

• They take the hassle of maintaining large excel spreadsheets and logs away from brands and make the process effortless and convenient with their solutions.

• Enables generation of affiliate links that can be perpetuated through influencer campaigns and record the sales figures out of them.

Cost:

A free plan is available. Several plans are available that start from 19 dollars per month.

26. Crowdfire

Crowdfire is a social media management platform that connects accounts of many influencers and creators to their database for them to scan through the different KPIs. Apart from this, many features let their users manage their content and plan their strategies in their workplace.

Influencers can use this app to schedule the process of posting all their content. It saves a lot of time and makes it easier for them to manage their work calendar.

Key Features:

• Pre-scheduling of all content can be done by creators and influencers.

• Enables the creation of posts tailored for different media platforms.

• Dedicated chrome extension and accurate insights and analytics.

Cost:

A free plan with limited perks. There are paid plans starting from 7.49 dollars per month.

27. Keyhole

Keyhole is a top tool that allows brands to analyze different influencers and choose the ones that fit their brand and reach target customers optimally. Enables checking of the influencer’s posts to start tracking real-time and know who is up-to-date. Establishes collaborations of influencers with top brands like Google, Amazon, Spotify, and more.

Automate your reporting and analysis tracking through this tool to ensure real-time updates and be in the loop with the changes. Check and keep track of the key metrics of the branded content posted by your influencers.

Key Features:

• Aggregates all influencer profiles on the dedicated campaign page to measure and compare performance.

• Allows customization and flexibility to brands to handle teams of various sizes.

• Amplify and filter your influencer search through granular filtration metrics.

Cost:

You can request a price quote from their website.

28. GroupHigh

GroupHigh is a content marketing tool that allows brands to connect with a database of more than 15 million creators and influencers to enable various outreach programs and run multiple marketing campaigns. Brands can easily connect with their esteemed influencers directly through their contact information.

It gives access to brands to import their existing campaigns and relations on their platform. GroupHigh provides a CRM space to brands and influencers for them to add content strategies, notes, and reports.

Key Features:

• Extremely articulate earned media reports to analyze the returns generated by influencers.

• Import existing relationships, manage and nurture them through GroupHigh’s workplace.

• A dedicated vetting software to pull over 50 metrics on influencers to check their brand fit.

Cost:

They have a free trial. You can contact them directly to get a price quote.

29. Grin.co

Grin.co is an all-round platform for influencer marketing. It helps brands connect with prospective influencers and has an inclusive vetting process to give data insights to brands to choose the best fit for their campaign.

It is AI-powered to filter out influencers from their 33 million influencer database. This tool allows brands to engage their relationships with their customers through CRM capabilities, relationship management tools, and other email sequences.

Key Features:

• Apart from recruiting talent, Grin also allows brands to create a workplace for them to post briefs, proposals, affiliate links, and many more.

• Grin allows brands to integrate the branded content of their influencers and also track the important metrics to have a macro look into the success of their campaign.

• Association with global brands and ability to connect macro and micro-influencers.

Cost:

You can request a price quote from their website.

30. Socialbakers

Socialbakers is a platform for all things social media. It allows some of the world’s biggest brands to reach out to influencers that match their influencer marketing campaign needs. They are associated with McDonald’s, Nestle, Samsung, and a whole bunch of leading brands.

Enables getting granular data on the influencers with a click to get articulate statistics. An easy vetting process to rule out fraudsters online. A single platform to keep a track of all the influencers to measure and compare their effectiveness.

Key Features:

• AI-powered search to get access to influencers for your brand needs through articulate statistics and comparative data analysis.

• An easy vetting process to avoid scams and fraudsters.

• Leverage various platforms through its multimedia influencer channel.

• Boost sales, ROI, and conversions.

Cost:

You can request a price quote from their website.

Things to Consider When Purchasing an Influencer Marketing Tool

1. Data and Analytics

Data is gold and brands must check the metrics that are provided by any influencer marketing tool before purchasing their plan. The tool you choose should give you a detailed look into the effectiveness of the campaign run by the influencers and entail a comparative analysis in case there are multiple influencers involved. Metrics like ROI (Return on Investment), conversions, leads, clicks, and more should be provided by the tool.

2. Discovery

While most of the Influencer marketing top tools have a setup of discovery pages for brands to find specific influencers. It is advised to choose a tool that gives you a very specific glance into their database. Influencers are in abundance and so are frauds and scams online, to safeguard it, there should be an inclusion of a detailed profile of any influencer with a database of all their previous campaigns, reach, following, and engagement numbers.

3. Additional features

An influencer marketing tool should not be limited to seeking money to connect you to an esteemed influencer. It should contain additional features like CRM, Influencer vetting, and campaign management systems to enable a wholesome ground for the brand to leverage its influencer marketing strategy from the planning to the execution and result stage.

Conclusion

We hope you gained some valuable insights on influencer marketing tools from our list of the top 30 tools. This article has equipped you with the knowledge and choices to further research and choose the right tool based on your brand’s needs.

FAQs

What is an Influencer Marketing tool?

Influencer Marketing is a branch of marketing that enables brands to collaborate with individuals who garner a lot of following which could be YouTubers, Actors, and many more for a consensual benefit.

An Influencer Marketing tool allows brands to find specific influencers from their database that suit their campaign needs and fit the brand image. It also enables brands to track influencers’ reach and map the return on their investment through the tool’s different metrics.

What are the considerations before buying an Influencer Marketing Tool?

• It is crucial to consider the different forms of data output that the tool enables for the brand. Without statistics, there is no way to fluently boast about any of the brand’s influencer marketing campaign achievements.

• Look for a tool that allows a granular filtration process to find influencers based on geography, niche, follower count, engagement rate, and more.

• A brand must make sure that they are inundated with a lot of metrics that suit their business interests and help them further increase their brand’s influencer strategy.

Why is Influencer Marketing important?

Influencer marketing is a new norm that is very popular and efficient to all brands that aim to build a business out of social media platforms. It gets the brand more sales, reaches more people, increases visibility, and also establishes a following for the brand through the help of influencers.

Influencers have an organic fan following that can be leveraged by brands in their niche to benefit from their loyal fanbase and also perpetuate their newer offerings through famous influencers.

Are Influencer Marketing Tools expensive?

Influencer Marketing Tools come in a variety of packages that have a lot of scope for brands to choose from. Not all tools are expensive but some tools cost a lot because of the features they offer. However, new businesses should focus on buying the basic packages to understand and learn about a specific tool that they find appropriate for their operations before buying or switching to an expensive one.

What do Influencer Marketing Tools do?

The primary purpose of all influencer marketing tools is to connect brands with influencers.

While doing so, it also serves the purpose of finding influencers through a smart discovery tool that allows brands to filter the choices from a large database.

These tools also allow brands to set up a platform to run multiple marketing campaigns connected to the specific influencers to track their social media revenue, return on investments, growth, and other major statistics.