Top Tools / February 7, 2022

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Top 40 Lead Generation Tools for Marketeers

Lead generation is more than just gathering information. It also entails qualifying and nurturing leads in order to turn prospects into customers. Assimilation and fulfilment of the full process might be a demanding endeavour. It is possible that potential clients will be lost if the process is not simplified by using lead generation tools.

In this article, we'll go through the key features of a lead generating tool and offer you with a complete list of some of the top lead generation solutions on the market. We've prepared a comprehensive list of the top tools, along with their features and cost, to make it easy to evaluate them and select the best one for your company.

1. OptinMonster

OptinMonster is the greatest lead generating solution for converting your visitors into leads and customers.

It makes no difference what type of website you run or the type of leads you want. OptinMonster is the ideal option for creating campaigns to gather quality leads for your specific requirements.

Key Features:

  • Reduce cart abandonment by using Exit-Intent® Technology.

  • Boost conversions and sales. Increase the average order value of your consumers (AOV).

  • Display tailored promotions

  • Display free shipping bars, share discount coupons, promote flash deals, past on-site activity, user's device, and other factors.


Pricing for OptinMonster starts at $9 per month for our Basic plan, $19 per month for Plus, $29 per month for Pro (most popular plan), and $49 per month for Growth.

2. TrustPulse

TrustPulse is the greatest social proof notification plugin on the internet.

Including social proof alerts is one of the most successful lead generation marketing methods that takes the least amount of time and work. TrustPulse will display alerts about real-world activity on your site, such as seeing or purchasing items, signing up for newsletters, and more.

You will gain visitors' confidence by presenting actual activity from real individuals with this lead generation tool.

Key Features:

  • Tracking events in real time

  • Using complex targeting rules and time management, smart targeting can increase conversions.

  • Design alternatives that are adaptable to your site's branding

  • Analytics that you may use to gather the data you need to increase conversions.

  • No coding is required for simple installation on any website.


Pricing plans begin at $5 per month for up to 2,500 sessions!

3. SeedProd

SeedProd is the market's finest landing page builder. In just a few minutes, you can create gorgeous landing pages with a drag-and-drop builder (and no coding).

You may construct multiple pages for your site using a beginner-friendly drag and drop builder. SeedProd is preferred for sales, maintenance, webinars, or opt-in campaigns. However, with 150+ landing page templates, you won't have to worry about creating flexible and mobile-ready sites.

SeedProd ups the ante in the conversion game by connecting with a plethora of email service providers and protects your pages from bots, spam, and other fraudulent submissions.

Key Features:

  • You may change information in real-time and preview your website exactly as your visitors would using its live preview.

  • You can put your website into coming soon, 404, or maintenance mode with a simple click and then go live whenever you're ready.

  • Compatible with any WordPress theme, it assists you in ensuring that your website reflects your branding.


SeedProd's annual price begins at $39.50 for their Basic plan, $89.55 for their Plus package, and $159.60 for their Pro package.

4. WPForms

WPForms is a basic form builder that allows you to add simple lead generating forms to the website. With 300+ pre-built templates at your disposal, you can have the right form on your site in only a few clicks.

While forms provide fewer targeting options than tools like OptinMonster's pop ups, they are still a good and dependable way to collect leads.

Key Features:

  • Customization is made simple with a drag-and-drop builder.

  • Leads may be collected from any sort of visitor using mobile-friendly forms.

  • You can reply to leads fast thanks to instant alerts.

  • Smart conditional logic leads you through the process of developing high-performing forms.


WPForms yearly price begins at $39.50 for their Basic plan, $99.50 for their Plus package, $199.50 for their Pro package, and $299.50 for their Elite package.

5. Constant Contact

Constant Contact is a good option to MailChimp if you have a larger contact list or simply prefer a MailChimp alternative. It's an excellent email marketing tool that will keep you in touch with your leads.

Constant Contact is a lead generation tool that offers a very simple and lightweight user interface. Constant Contact, being one of the world's largest email marketing firms, can also provide high deliverability rates.

Their drag-and-drop editor and email newsletter templates offer your emails a clean and professional appearance that will wow your leads.

Key Features:

  • Integrates with various lead generation platforms, allowing you to begin contacting leads immediately.

  • Marketing automation sends out pre-written emails in order to enhance engagement and drive sales.

  • Reports in easy-to-read fonts Real-time tracking of email success

  • Simple contact management software allows you to organise, add, and manage your email contacts.


Constant Contact's email marketing cost starts at $20 per month for Email and goes up to $45 per month for Email Plus. They do provide a free trial.

6. Sendinblue

Sendinblue is a full-service marketing automation software that combines email marketing and SMS messaging. Furthermore, they provide a drag-and-drop builder that can be used to generate extremely engaging emails, automated processes, and user segmentation.

Sendinblue may be your one-stop shop for all things email marketing. Sendinblue provides it all, including automation, personalization, and email design tools. It also includes tools for creating Facebook advertising, landing sites, and registration forms.

Key Features:

  • Customizable dashboard depending on your company's needs

  • All-in-one marketing platform

  • Email heat maps allow you to see how your contacts interact with your emails.

  • A/B testing allows you to test different emails to find which ones are most effective with your contacts.


Sendinblue offers a free subscription that allows for unlimited contacts and up to 300 emails each day. Their paid plans start at $25 per month for their Lite package and go up to $65 per month for their Premium package.

7. Hunter

Hunter is a useful tool for conducting a rapid email search. Simply enter the domain and it will determine the email address pattern.

Hunter also gives a confidence rating, so you can determine whether or not the email is likely to be correct. Hunter is therefore one of the greatest email discovery programmes available.

Key Features:

  • Email verifier validates any professional email address in bulk using browser and Google Sheets extensions.

  • Cold email campaigns may be sent using Gmail integration.


Hunter's cost is determined on the amount of requests made. It is completely free for up to 25 searches and 50 verifications each month. Paid plans begin at $49 per month and go up to $399 per month for the Enterprise plan.

8. AeroLeads

AeroLeads is a Google Chrome plugin that allows you to search for sales leads on various professional websites such as LinkedIn.

You only need to add a name and a company to your AeroLeads account. The programme will then locate their company email addresses and other contact information. AeroLeads will add such leads to the online marketing lists, allowing you to begin working on them right immediately.

Key Features:

  • The Chrome plugin simplifies searches.

  • Data may be exported to a CSV file or sent to email marketing platforms.

  • Verified business emails also include job titles, company information, a website, a location, and a LinkedIn URL.


AeroLeads provides a restricted free plan to get you started. Take Off, their most basic plan, costs $49 per month for 1,200 recordings. Following that, plans go to Enterprise, which is priced on a case-by-case basis.

9. Voila Norbert

Voila Norbert offers to assist you in finding and verifying email addresses to assist you in anything from lead generation to business connection development.

A CSV file may be used to search for prospects in bulk. The application also interfaces with a variety of CRM tools, making storing and organising email lists a breeze.

Overall, it's an effective lead generation tool.

Key Features:

  • Collect confirmed emails to reduce the number of bounced emails.

  • Duplicate email addresses, improper formats, and malicious domains are all removed.

  • Additional information on each contact, such as employment roles and social media accounts, is provided.


Voila Norbert's cost starts at $49 per month for 1,000 leads and goes all the way up to $499 per month for 50,000 leads, with a few alternatives in between.

10. D&B Hoovers

D&B Hoovers is a lead generation tool that claims to have the most complete company database in the world. It may be used to create focused lists of fresh prospects.

Hoovers' database contains corporate information to assist you in having more meaningful discussions with those prospects. This helps you convert more prospects into leads and sales.

This data may assist influence your marketing decisions so that you can communicate with your leads in a more relevant manner.

Key Features:

  • Prospects should be filtered in order to engage the most potential leads.

  • Send leads to your CRM tools immediately.

  • Real-time trigger alerts

  • Dynamic lists regularly update your contacts, ensuring that you always have up-to-date contact information.


You can test Hoovers for free, but you'll need to contact their sales staff for price details.

11. Datanyze

Datanyze focuses solely on business-to-business relationships. You can receive a wealth of contact information, including email, direct call, and cell numbers, without leaving your browser, thanks to their Google Chrome extension.

You may then export them to your CRM programme for administration and follow-up. You may utilise Datanyze without worry since they guarantee reimbursements for any errors in their database.

Key Features:

  • GDPR and CCPA compliance

  • For B2B leads, target certain industries.

  • Capture contact information when browsing business websites, and LinkedIn Icebreakers assist you in starting interesting discussions.


You may begin by downloading a free demo of their programme. After that, you'll need to get in touch with their sales team to get a price plan.

12. Lead Forensics

Because you don't know everyone who views your website, you may lose out on valuable sales leads.

Lead Forensics seeks to address this issue by obtaining contact information from anonymous website users. You may also utilise lead scoring to focus your efforts on individuals who are most likely to convert.

You'll also receive contact information for critical contacts who meet your target profile, which will help you continue to develop your leads list.

Key Features:

  • Identifies anonymous website visitors and converts them into leads

  • Provides complete contact information, including corporate names, important decision-makers' identities, and more.

  • Many of the leading CRMs are supported.


Start with a free trial of Lead Forensics lead generation tool. Following that, you'll need to engage with their sales team to determine the best package and price plan for your company.

13. Growbots

Simply tell Growbots what you want, and it will choose your top prospects from a database of over 200 million connections organised by industry.

Growbots allows you to reach the key decision-makers fast and autonomously. Growbots also features testing, allowing you to determine which tactics are the most effective.

Key Features:

  • Over 100 million contacts are at your disposal.

  • Only pay for leads that are relevant to your company.

  • Database that updates itself

  • Capabilities for email marketing, including automation


Growbots' cost ranges from $49 per month for their Outreach plan to $199 per month for the All-in-One package.

14. Overloop

Overloop is a CRM that focuses only on email prospecting, chats, pipelines, and processes. A drag-and-drop dashboard allows you to examine all of your pipelines at a glance, providing you with a comprehensive company perspective.

Overloop's automation is likewise built on a visual dashboard, allowing you to automate your sales prospecting. Best of all, it interacts with a variety of services to automatically obtain contact information.

Key Features:

  • Find email addresses one at a time or in bulk.

  • Convert these emails into cold emails using the same technology.

  • With detailed data, you can track email campaigns.

  • Workflow automation eliminates the need for repetitive operations.


Overloop is a free CRM to begin with. Beginning with email automation and tracking costs $70 per month. Email finder credits range in price from $39/month for 250 credits to $299/month for 10,000 credits.

15. HubSpot

HubSpot is one of the best CRMs on the market. While HubSpot provides a wide range of products, one of the most popular is its email marketing services.

With HubSpot, you can produce beautiful conversion-ready emails while also gaining useful insights and reports on how your emails are performing with your consumers. When it comes to sales and marketing, HubSpot might be one of your most valuable tools.

Key Features:

  • Simple-to-use platform

  • Separate hubs allow you to concentrate on the elements of your organisation that require attention, all in one tool.

  • Chat capability is available.

  • Tools for email templates, scheduling, monitoring, and engagement


HubSpot provides a free CRM with useful functionality. Their premium plans for marketing, sales, customer support, CMS, and operational hubs begin at $45 per month.

16. Pardot

Pardot is a popular lead generation programme that helps with sales prospect, administration and qualifying leads. By qualifying leads, you can be certain that you are constantly speaking with the top leads.

For improved connection with your potential consumers, Pardot features fine-grained segmentation and marketing automation. Pardot also includes features to assist you with landing page design, integrating forms, and email management.

Key Features:

  • Lead nurturing and qualifying solutions assist you in identifying the most qualified potential clients.

  • Data that is detailed enough to allow you to tailor the user experience

  • Separate tools for each industry


The Growth plan costs $1,250 per month, the Plus plan costs $2,500 per month, and the Advanced package costs $4,000 per month.

17. SharpSpring

SharpSpring interfaces with all of the main CRM lead management systems in addition to its own built-in CRM. As a result, you may handle lead data across numerous platforms.

SharpSpring comes with configurable transaction stages, a useful pipeline overview, and other marketing strategy features.

Key Features:

  • All-in-one marketing and email automation software

  • Integration with a number of the most popular marketing software and tools

  • Every contact with your leads is analysed in depth.


SharpSpring's price for small enterprises starts at $399 per month for 1,000 contacts, $899 per month for 10,000 contacts, and $1,299 per month for 20,000 contacts.

18. Keap

Keap lead generation tool allows you to keep all of your clients' information and discussions in one location.

Keap simplifies many of your important business operations, from lead capture to emails to billing. Keap, like other CRMs, has automation features to assist you in streamlining your marketing and lead creation operations.

Key Features:

  • Desktop and mobile apps are available to help you stay connected while on the road.

  • Marketing automation to nurture your leads

  • Migration tools that make importing data from email providers simple and quick.

  • Includes a business phone line that works with your existing iPhone and Android phones (US and Canada only)


The Lite plan costs $79 per month, the Pro plan costs $169 per month, and the Max plan costs $199 per month.

19. Adobe Marketo Engage

Adobe Marketo Engage employs behaviour tracking to assist you in identifying high-value clients for interaction.

You can organise one-on-one conversation with your leads across online and offline channels with a cross-channel engagement function.

Furthermore, Adobe Marketo Engage personalised the user experience on your website, even for anonymous visitors. This allows you to acquire more leads while also improving the quality of your sales leads.

Key Features:

  • Rules for Marketing Automation to connect and attract fresh leads.

  • Revenue tracking is used to determine how different marketing channels affect your bottom line.

  • Works across teams so that other departments can assist you nourish and grow your leads and sales.


Marketo offers a variety of price and packaging options. You'll need to contact their sales department for more information on monthly costs, as pricing varies depending on the size of your database.

20. Nimble

Nimble focuses on your company's relationships. It also works in your Outlook and Gmail inboxes, as well as on many other websites.

This lead generation tool gathers data from a variety of web sources, ensuring that you always have the most up-to-date information about possible leads. Nimble makes it simple to find and nurture essential connections without having to enter any data.

Key Features:

  • To save time, do bulk actions on several leads.

  • Bring all of your connections and leads from throughout your organisation into one simple platform.

  • Contacts may be organised via list segmentation.


Nimble costs $19 per month per user, with various optional enhancements offered.

21. OnePageCRM

OnePageCRM collects leads from Gmail, social media, and business networking sites and integrates them into your CRM.

This programme focuses on "next action sales," so making sales is as easy as crossing something off your to-do list.

OnePageCRM is a highly simple and effective CRM that allows you to focus just on the actions that generate leads and sales.

Key Features:

  • Email management tools allow you to keep everything in one place.

  • With a single click, the Lead Clipper function collects leads from any website.

  • Sales pipeline management is as simple as dragging and dropping.

  • Integrates with a number of apps, including Google, Dropbox, Zapier, and others.


OnePageCRM's Professional account costs $9.95 per month and the Business account costs $19.95 per month.

22. Salesforce

Salesforce is a leading provider of sales and lead management software that adheres to the maxim "work smarter, not harder."

Salesforce is an excellent sales lead generation tool, with options to help you manage sales leads, clients, sales people, and more. It also interfaces with a variety of sales and marketing applications, allowing firms to sell more and provide better customer service.

Key Features:

  • Separate tools for your industry to offer you an advantage over your competitors.

  • Support features such as a personalised help centre, chatbots, and field service tracking

  • You will be on the platform in minutes thanks to the guided setup.

  • Support for several devices, allowing you to do business on the go.


Salesforce's Small Business Solutions cost ranges from $25 per month per person to $1,250 per month for up to ten thousand contacts, with a few alternatives in between based on your company's needs.

23. HubSpot Sales

While we have already discussed HubSpot in this essay, we must emphasise their Sales Hub in particular.

HubSpot's portfolio of products for small companies includes sales. It saves time on creating new sales leads by providing a sales CRM, interaction tools, quotation capabilities, and other features.

HubSpot Sales features tools and templates for email outreach and follow-up, allowing you to communicate with new clients more efficiently.

Key Features:

  • Meeting planner organises your calendar.

  • To effortlessly communicate with your leads, use live chat.

  • To get you started, there is a free plan available.


HubSpot Sales offers a free account with restricted functionality. Paid plans begin at $45 per month for the Starter plan, $450 per month for the Professional programme, and $1,200 per month for the Enterprise plan.

24. LinkedIn Sales Navigator

Nobody is surprised that professional networking site LinkedIn contains massive volumes of corporate information in its databases making it a great lead generation tool. LinkedIn Sales Navigator gives you access to that information.

This lead generating and sales tool provides you with the insights you need to approach and engage the right individuals. Additionally, LinkedIn Sales Navigator offers comprehensive lead searches, recommendations, CRM connectors, and sales updates.

Key Features:

  • Access to LinkedIn InMail Messages

  • LinkedIn subscription options such as Job Seeker and LinkedIn Learning are available.

  • Suggestions for customised leads

  • Connect to other sales tools


LinkedIn Sales Navigator costs $79.99 per month to $108.99 per month. Enterprises with more complex requirements might request tailored quotations from their sales staff.

25. Pipedrive

Pipedrive takes pride in its simplicity, and it is quite simple to use.

This piece of lead generation tool simply logs all interactions with leads. On signing in, you'll have accessibility to all of the data on an unified panel. It also makes deciding what step to do next simple.

Key Features:

  • Create your own sales pipelines or use one of Pipedrive's templates.

  • Coaching to assist you in meeting your sales aims and objectives

  • You may use a security dashboard to track how, when, and where your company's data is accessed.

  • It is compatible with over 250 additional tools.


Pipedrive's Essential plan costs $12.50 per month, while the Advanced bundle costs $24.90 per month. The Professional level is $49.90 per month.

26. Drift

Drift assists you in providing useful and personalised service to consumers by talking with them.

This lead generation tool is built on the pillars of "Conversational Marketing" and "Conversational Sales." Drift enables you to converse with your website visitors rather than simply asking them to fill out forms and wait for follow-ups.

Key Features:

  • Integration with other sales and marketing systems that customise each person's experience depending on their previous interactions with your company.

  • Your leads will be qualified and guided by a chatbot.

  • Reduce back-and-forth contact with leads by connecting with them in real-time on your website.


To get started, Drift offers a free version. To obtain pricing, you must chat with a sales representative.

27. Intercom

Do you require a contemporary messaging solution in order to properly engage site visitors? Intercom might be the lead generation tool for you.

A messaging app links you with your clients, increasing their pleasure and commitment to your company.

Intercom's chatbots, live chat, and other communication-based products are accessible to assist your prospects and customers whenever they need it.

Key Features:

  • Self-service chat and assistance facilities to save you time while providing excellent customer service.

  • Connects with over 300 additional products, allowing you to speak confidently.

  • Collects consumer information so that you may follow up later.


Intercom's Starter subscription for small enterprises starts at $67 per month. Otherwise, price is determined by the number of employees on your plan as well as the amount of visits to your website.

28. CallPage

CallPage increases the number of phone call-based leads for your company.

Potential leads will enter their phone number into a form on your website by clicking a button. Then, regardless of where they are, they will receive an automated callback within 28 seconds. Of course, you may specify business hours so that you only get calls during those times.

Communication speed is critical in lead qualifying and sales. CallPage can assist you in bridging that gap.

Key Features:

  • Targeting rules ensure that the callback button displays only when leads are at their most active.

  • Popups that are completely customisable

  • A call analytics dashboard will provide you with information about your calls.


The CallPage Basic package is free and covers 15 leads per month. The Professional plan costs $159 per month, while the Premium package costs $379 per month.

29. Google Ads

When consumers search for similar terms, Google Adverts displays ads in front of them. As a result, your adverts will be more relevant, increasing the likelihood that people will visit your website or call your business.

One fantastic aspect is that creating campaigns is completely free. You simply pay for advertising whenever somebody interacts with it.

Key Features:

  • Adaptable text based on your advertising and marketing objectives

  • Reach a large number of relevant potential leads.

  • Choose where your ad displays to ensure that only your target audience sees it.


Visit Google Ads website to get a quote.

30. AdRoll

AdRoll puts your company in front of potential prospects while they surf the web, utilise social media, and check their inboxes.

This lead generation tool successfully promotes your brand by combining the power of display advertisements, social ads, and email. It offers automation and deep insights to help you fine-tune campaigns for increased growth.

Key Features:

  • Audience targeting guidelines ensure that your advertisements are seen to the highest quality prospects for your company.

  • Compliant with global privacy standards

  • Insights into your campaigns to help you fine-tune them if necessary


The AdRoll Starter plan is completely free. To eliminate AdRoll branding and have access to all services, you must subscribe to the Growth plan, which starts at $19 per month.

31. AdEspresso

AdEspresso by Hootsuite is a solution for optimising Facebook, Instagram, and Google advertisements.

With this lead generating advertising tool, you can quickly develop and test different ad types.

You may also run advertisements with different audiences and use in-depth statistics to determine which ones are most effective.

Key Features:

  • With a single dashboard, you can create and manage all of your advertisements.

  • Using daily in-app advice, you can optimise your marketing.

  • AdEspresso University provides classes and live webinars for those interested in learning more about marketing and campaigns.


AdEspresso's Starter Plan is $49 per month and goes up to $259 per month for Enterprise. This is just the cost of using their platform. Any money spent on advertisements will be invoiced by the respective platforms.

32. RafflePress

RafflePress is a viral giveaway plugin for WordPress, not a normal lead generating tool.

Online competitions and giveaways are some of the simplest and most effective methods to attract traffic to your website, expand your email list, and enhance engagement.

Key Features:

  • Create distinct entry choices for each of the main social networks.

  • Builder of dragged-and-droppable giveaways.

  • Anti-fraud measures.


To get started, RafflePress costs just $39.20 per month. Prices rise from there, depending on your precise requirements. The Pro package, for example, costs $79.20, the Growth package costs $159.20, and the Ultimate package costs $359.20.

33. Extole

Word of mouth is a great lead generating strategy, and people enjoy sharing what they enjoy. Extole capitalises on this by converting your most loyal customers into brand ambassadors.

When your champions spread the word about your company, your website will receive more traffic that converts. Furthermore, because their friends introduced them, these new clients are likely to be just as devoted.

Key Features:

  • You have full creative control over all of the content you make with this application.

  • If you have a physical location, you can leverage the platform's site-to-store functionality.

  • Launch a rewards programme to recognise your most ardent supporters.


To see how Extole works, you may request a demo. After that, you'll need to get in touch with their sales staff for further price information.

34. ReferralCandy

ReferralCandy assists eCommerce shops in generating leads and sales by providing consumers with incentives for recommending new customers.

You may quickly create a referral programme for your company and collect statistics on how well it works.

ReferralCandy also connects with other marketing platforms, allowing you to measure referral traffic, retarget prospects, and send newsletters.

Key Features:

  • Fraud detection to safeguard your programme and boost your ROI

  • Automated reward distributions

  • Options for customising rewards


To get started, ReferralCandy offers a free 30-day trial. Following that, it costs $49 per month + commission to continue.

35. Zapier

The solution is clear if you're asking what Zapier is doing on a list of lead generating tools. Zapier is included in our list because it allows you to link numerous company services, including certain lead generating applications.

In fact, they offer a chrome extension lead trigger that makes connecting with lead generating tools and other commercial services a breeze.

Key Features:

  • Connect various apps and technologies to your process to automate it.

  • Simple connections make it simple to automate your process. Compatible with over 3,000 apps.

  • Connecting duties are simplified thanks to pre-made templates.


Zapier offers a variety of payment options. There is a trial version available to get you going. After that, the Starter plan will cost you only $19.99 per month. Following that, prices rise to $599 per month for the Company plan, with several options in between.

36. Picreel

Picreel allows you to target visitor behaviour in order to investigate potential for customer experience enhancement and lead creation. It focuses on exit intent to assist you understand your customers' intent and encourage them to leave their contact information so that you may develop your prospect list. Follow-up interactions with leads may be used to re-target them and convert them into clients.

Key Features:

  • When visitors click on a page link, use ReelinksTM to display a lead form overlay, allowing them to join the mailing list or browse to another page.

  • For website overlays, it offers a mobile-responsive design.

  • Integrate with other programmes to deliver leads to your CRM tools, where they may be converted into customers.


Prices begin at $14 per month when invoiced yearly.

37. ProProfs Survey Maker

ProProfs Survey Maker is another CRO product that is particularly developed to increase user engagement and encourage them to fill out survey forms. It includes a slew of features, such as scorecards, skip logic, 15+ question kinds, graphic questions, and more, to make your surveys more enjoyable, engaging, and tailored for your visitors.

Key Features:

  • Create stunning surveys, online forms, polls, quizzes, sidebar forms, evaluations, and more in minutes with the drag-and-drop editor.

  • Create surveys and quizzes in minutes with 100+ gorgeous templates.

  • To increase response rates, send the survey and polls by mail, embed them on your website, and promote them on social media.


Free Basic Plan. Paid plan starts at $0.05/response/month billed annually.

38. Proof

Proof is a SaaS-based application that encourages website visitors to take action by incorporating Social Proofs and experiences into your website. Proof allows you to display how people engage with your website and products in real time, making it an ideal tool for increasing brand credibility and trust among your visitors.

Key Features:

  • Social proofs notify users when actual individuals take action on your website. These contain current activity, a live visitor count, a hot streak, and other information.

  • Build trust and brand confidence using social evidence and experiences to personalise your visitors' experiences and produce new leads.

  • By displaying what other consumers are doing on your page in real-time, you can encourage visitors to fill out forms, place orders, or subscribe to newsletters.


According to visitors. The plans begin at $29 per month.

39. Hotjar

Hotjar is a visitor behaviour analysis tool that may also be used to generate new leads via surveys, comments, and on-site polls. This one application has a plethora of capabilities for mapping customers' journeys, collecting feedback, generating leads, understanding client behaviour, and optimising your website.

Key Features:

  • It allows you to examine visitor behaviour using heatmaps and session records.

  • Examine what your visitors are clicking on and create a map of their website trip.

  • Support for multiple devices. It is compatible with your website's desktop, mobile, and tablet editions.

  • Integrates with your CRM software to create a prospect list for your sales staff.


Pricing begins at $99 per month.

40. Sumo

Sumo is a straightforward yet powerful lead generation solution for your website. Sumo's creators claim that the tool can be set up in less than a minute and that it includes various tools for lead creation.

Key Features:

  • Enhance your website with list-builder popups, Smart Bars, sharing button panels, and welcome mats.

  • Encourage visitors to take action, such as filling out forms or subscribing to newsletters, in order to create new leads.

  • Increase client involvement and satisfaction.


The base plan is free. Paid plans begin at $50 per month.

Things To Consider While Selecting A Lead Generation Tool

Easy to use

Choose an easy-to-use solution for your marketing and sales staff. It should also offer a robust support service and enough assistance material to ensure a seamless onboarding process for your workforce.

Options for Targeting and Tracking

Make sure the lead generating platform you use has audience targeting capabilities so you can gather leads from the proper people while without irritating others. Collecting leads alone is insufficient. You should be able to collect and track all of their interactions with your company in one spot.

Tiers of Pricing

Different lead generation tools have different price possibilities. They may provide a free account as well as a paid subscription. There are frequently tiers within premium plans as well, allowing you to select the best choice based on your budget. Some lead generating systems also provide a free trial period, allowing you to evaluate the product before purchasing it.

Provide comprehensive sorting and data analytics

Data analysis is an essential component in converting leads to clients. Not every visitor is a prospective customer. As a result, the tool should be able to assist you in sorting out the possible possibilities from the jumbled data. It should provide a lead classification option, allowing you to prioritise various lead kinds.

Integrations that are seamless

Ascertain that the lead generating software product you select for your company integrates effectively with your other tools, such as CRM, email marketing platforms, and so on. Interactions save manual labour while also promoting data consistency across all tools.


This brings us to the end of our list of the finest lead generation tools. The correct tool is determined by a variety of considerations, including target channels, audience, scope, budget, and scalability. You may have to try a few of them out for free before you locate the one that meets your needs. Depending on your industry, you may require more than one piece of software. However, if you have lead generating software in place, you will be able to fully exploit the potential of your marketing plan, develop your client base, and enhance conversions.


What are Lead Generation Tools?

Lead generating software and solutions make it simple to collect contact information from people who are interested in your company's product or service. These are known as "leads," and they often come from your website or other internet sources.

The major benefit of lead generating software is that leads are collected without requiring you to do any continuous manual effort. Essentially, these technologies automate the process, allowing you to concentrate on other aspects of your organisation. Typically, this is accomplished by providing a freebie (such as a discount, downloaded file, or other appealing object) in return for an email address.

What should you consider while using Lead Generation Tools?

Marketers should employ Lead Generation Resources that offer seamless interaction with their website and other tools.

Tools that provide thorough data analytics should be prioritised since they significantly enhance marketers' decision making.

What Types of Lead Generation Tools Are There?

Lead generation is not a one-size-fits-all procedure. In truth, there are several methods (and tools) for generating leads. They are as follows:

  • On-page Lead Generation: Generates leads straight from your website using optin forms and campaigns.

  • Email Marketing: Develop those leads with marketing that keep them interested in your business.

  • Email Address Locators: Meet persons who aren't on your email list.

  • Outreach and prospecting: Collect contact information from anonymous visitors and contact potential leads

  • Tools for Customer Relationship Management: Connect and monitor leads as they progress through the sales funnel.

  • Sales Aids: Convert prospects into paying customers while maintaining contact with existing customers

  • Communication Tools: People like chatting and communicating. Use this to your advantage in order to create leads for your company.

  • Advertising Tools: Drive traffic to your webpage with the help of this tool.

What is the first step in lead generation?

The first stage is to conduct comprehensive market research and prepare your strategy. You must study the touchpoints of your visitors, map buyer journeys, and evaluate your target audience. Only then will you be able to determine how to contact your visitors in order to enhance lead production.

What are the ways of lead generation?

You may generate fresh leads by doing the following:

  • Using quizzes, surveys, polls, and other similar methods to generate leads.

  • Organising gifts and contests.

  • Direct interaction with your consumers via chat, emails, phone calls, and social media.

  • Paid Advertising Campaigns via SEO

Top 40 Lead Generation Tools...

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