In the world of search engines, Google is definitely the king. People even use the word ‘google’ when describing searching for something on the web. MailChimp is the king in the world of email marketing; it's hard to name any alternatives to MailChimp.
For those looking for a handy, easy-to-use email marketing tool, MailChimp is probably the first option that crosses the mind. With a user-friendly interface and hassle-free experience, MailChimp has millions of users around the globe. The pricing plan starts from a free account with up to 2,000 subscribers and 12,000 free emails per month, which is more than enough for a beginner. You can also manage multiple email campaigns and do A/B tests.
MailChimp is an affiliate marketing tool, which can be used to create newsletters, drip campaigns, manage subscriber accounts, track email openings, and include social media.
Additionally, integration with MailChimp and Google Sheets allows for the creation of performance dashboards and reports in addition to the use of the default capabilities for tracking. To boost conversions, you may then roll out more targeted advertising. If you're an affiliate marketer, there are four premium MailChimp services you can't do without. The term "marketing automation" refers to the use of software to automate various aspects of the marketing process, such as segmentation, tracking, and testing.
However, it is its cons. While its email templates are excellent for certain campaigns, they aren't enough for e-commerce. Additionally, they have poor customer support and lots of new updates with inconsistent UI. Because of these reasons, you may be looking for alternatives to Mailchimp.
MailChimp is the industry benchmark, but it does not mean that it will work for any startup. If you need a more sophisticated solution to increase your subscribers or a cheaper alternative, MailChimp could become quite an expensive solution. There are a bunch of decent tools out there that offer the same array of services as MailChimp. And it can sure get confusing to choose the best from the lot. Luckily, we've got you covered with our curated lists of alternative tools to suit your unique work needs, complete with features and pricing.