MailerLite is an email marketing software that seeks to help people of all skill levels create professional and personalized marketing campaigns by themselves. It helps users connect to large audiences and grow their business. MailerLite has a wide customer base ranging from small businesses to large enterprises. Before we look at some MailerLite alternatives, let's explore the tool a little.
It offers tools like automation, a website builder, landing pages, templates, surveys, and an ever-growing list of integrations such as WordPress, Zapier, Magento, Shopify, Stripe, and more. But all these features might be excessive for someone just looking for a simple tool.
If you can relate to this and are searching for alternatives to MailerLite, StartupStash has got you covered! But before we get into that, let’s deal with the basics first- Why are email marketing tools important?
First and foremost, email marketing tools help you build relationships. You can reach out to prospects, leads, current, and even past customers. Email offers you a great platform to speak directly to them.
Emails are also action-oriented! You can use emails to direct customers to your website or ask them to subscribe to a mailing list. The possibilities are endless. Email marketing also eliminates the guesswork. You can see exactly how many people opened your email, which links they opened, and how many people unsubscribed. This allows you to improve your effectiveness.
There are many more reasons why email marketing is invaluable, but for now, let’s look at some of the MailerLite alternatives we promised!