Top 30 Market Research Tools

Market research tools have always been crucial to the success of any organization. Knowing the ins and outs of your target market is more important than ever in a world where competition seems to be endless.

According to a PwC study, organizations that benchmark can generate 69 percent quicker growth and 45 percent higher productivity than those that do not.

Industry research has helped firms to discover not only some of the most significant market revelations but also the smallest facts that most people overlook. Market research enables firms to read between the lines and make informed decisions, making the process critical.

Fortunately, in the twenty-first century, we no longer need an insider to provide us with market data in the name of study. We now have access to world-class software tools that will allow us to truly enhance, evolve, and empower our products and services for the people.

In this blog, we've included a list of 30 of the finest market research software and top tools available, along with some critical features that you should be aware of before deciding which one is right for you.

1. Qualaroo

Qualaroo is the best market research tool available, as well as one of the top online survey platforms for performing market research. It provides users with an easy-to-use market research tool as well as practical information.

Qualaroo also assists you in developing user personas through enhanced targeting, allowing you to better understand your users and follow their goals and behavior patterns.

Key Features:

• It is simple to set up and can begin collecting feedback immediately.

• Survey templates that have been professionally crafted

• Detects your visitors in real-time and provides context for excellent responses.

• Users can determine who and where the survey's target audiences are.

• Can aid in the creation of detailed customer journey maps.

Cost:

The pricing for this market research tool starts from $80 per month.

2. Google Trends

Google Trends is a free tool for conducting market research that displays data as trend lines from all across the internet. When you submit a certain word into Google Trends, it will accurately depict how fashionable that term has been throughout time and provide a score out of 100.

Key Features:

• Adds location filters to help you narrow down your search.

• Demonstrates the trend graphically for improved result visualization.

• Simple survey responses on any device

• Incorporate well-known tools

• Data is created into well-organized Google Sheets

Cost:

You can request a quote through their website.

3. Survey Monkey

Survey Monkey is another tool for conducting market research, which offers fresh methods and gives users a variety of ways to express their ideas. To ensure that businesses of all sizes can benefit from feedback, they have integrated an enterprise-grade platform with a variety of specialist market research and customer experience solutions.

Key Features:

• A question bank that has been expertly constructed, with precise questions.

• Approaches used in individualized surveys, such as skip logic and branching logic.

• AI-driven analytical tool for receiving professional comments on the survey draught.

• By testing innovative ideas with the correct questions from the right audience.

• ensures the accuracy of the information acquired from the world's 144 million consumers.

Cost:

You can request a quote through their website.

4. Statista

Statista is one of the best tools for market research and focuses on both data visualization and market research. It gathers information from reliable online reports and organizes it so that researchers and other users may easily understand and consume it. It can locate the precise information pertaining to your sector and provide a statistical report on it that is much simpler to comprehend.

Key Features:

• The capacity to filter content according to a particular type.

• There are hundreds of metrics to select from, and visuals can be changed.

• includes surveys and forecasts as well.

• Flexibility to examine marketplaces in more than 150 nations.

• Brilliantly visualizes data and global news to present them.

Cost:

You can request a quote through their website.

5. Google Keyword Tool

Google Keyword Tool is a very advanced market research and analysis tool that provides a peek into consumers' internet search habits. The Google Keyword Tool offers useful information about the searches made by your target market. It serves as a precise product research tool that reveals what consumers want. You must register for a free Google Adwords account in order to use it.

Key Features:

• Displays the frequency of keyword searches.

• Provides the ability to filter keyword searches depending on language and region.

• Allows you to filter searches depending on the search engine users' preferred devices.

• Aids in the development of both content and marketing strategies for marketers.

• Provides customers with information on the most recent marketing trends.

Cost:

You can request a quote through their website.

6. Tableau Software

Tableau is a business intelligence solution for data visualization. To show the data in a visually appealing way for greater understanding, Tableau employs analytics, visualization, and business intelligence.

It seeks to alter how we perceive and utilize data when making judgments. With the use of its extremely advanced market research tools, Tableau gives its users the ability to maximize the value of their data.

Key Features:

• Enables data visualization for any subject.

• Readily able to extract data from PDFs, Excel, text, Python, SAS, and many more sources.

• The Tableau dashboard offers a thorough and complete view of your data.

• Enables the marketing team to access data immediately from various forms.

• Visualizes the results of the market research to inspire actions and hasty decisions.

Cost:

You can request a quote through their website.

7. Typeform

Typeform is another tool for conducting online surveys and market research surveys, which enables you to reach out to your target audience directly. It contains a built-in photo and video libraries, as well as a variety of design styles. The primary goal of Typeform is to design forms that are user-friendly and visually appealing in order to elicit more replies and provide deeper insights.

Key Features:

• Reveals one form field at a time to the viewers.

• Simple to use and mobile device optimized.

• Enables you to design a variety of question types.

• With a variety of modification choices, the form can be made specifically for you.

• Connects to other tools.

Cost:

The pricing for this market research tool is $25.

8. SEM Rush

SEMrush is yet another powerful market research tool that advertisers employ to increase conversion rates. Its portfolio includes more than 40 tools that may be utilized to draw more visitors and boost conversion rates. By providing services, this instrument primarily seeks to increase web presence and find marketing insights.

Key Features:

• Provides resources like on-page SEO, local SEO, and keyword research.

• Organic ranks may be easily managed and monitored.

• Offers resources for creating, distributing, and optimizing content.

• The best instrument for market analysis is this one.

• Enables you to investigate and examine the market's competitors' demographics.

Cost:

The pricing for this market research tool is $119.95.

9. Ahrefs

Ahrefs is one of the best tools for conducting market or business research that provides a comprehensive set of tools for improving conversion rates. It is a really functional piece of software that is incredibly versatile and can easily turn anyone into an SEO master. It is a very potent tool for monitoring your long-term SEO health as well as backlinks and SEO analyses.

Key Features:

• Audit your website to identify its weak points and improve conversion rates.

• Carries out a keyword search.

• Discovers articles that are effective on a particular subject.

• There are numerous measures available to evaluate the data.

• Integrates with programs like Rank Ranger and Tray.io.

Cost:

You can request a quote through their website.

10. Upwave

Upwave is one of the top tools for analytics and market research to assist you to evaluate the results of your brand advertising campaigns, formerly known as Survata. The built-in dashboard allows you to monitor each campaign across a variety of channels and tweak it to increase ROI. Numerous publications, including Forbes, USA Today, CBS News, and The New York Times, have used Upwave data.

Key Features:

• To raise brand awareness, monitor, and improve brand advertising.

• Receive real-time updates on each campaign's best-performing elements so you can run timely optimization.

• Receive email alerts to receive updated reports in your inbox.

• automates the tracking of several behavioral and demographic profiles for each campaign.

• You may monitor the effectiveness of each campaign's target audience reach using a variety of methods.

Cost:

You can request a quote through their website.

11. Answer The Public

Answer the Public is one of the finest software for market research. According to them, "There are 3 billion Google searches every day, and 20% of those have never been seen before." AnswerThePublic is in charge of compiling every helpful phrase or query that people are posing regarding a certain term by listening to autocomplete data from search engines.

Key Features:

• Helps you understand what the folks are actually requesting.

• Provides you with the context for each search.

• Beginners will find it very simple to use and digest.

• Elicits words and questions based on autocomplete data.

• Additionally serves as a treasure trove for consumer insights.

Cost:

You can request a quote through their website.

12. Social Mention

Social Mention is another one of the finest tools for market research, which searches across more than 100 social media platforms, including Facebook, Twitter, WordPress, and many others, to count the number of times your company or keyword has been referenced. It can monitor and track consumer sentiment about your brand with accuracy.

Key Features:

• Shows how frequently your keyword appears across all social media channels.

• Establishes a distinction between positive and negative emotions.

• Provides a broad perspective of how your brand is perceived by the public.

• Users may assess the brand's overall footprint and take well-informed selections.

• Supports easy integration with well-known social media programs for data that is more useful.

Cost:

You can request a quote through their website.

13. Think With Google

Think With Google is a one-stop information source where you can keep track of consumer behavior, learn about marketing, and see the newest market trends. It provides a number of tools to help you identify the ideal demographic for your brand, test and improve your website, and monitor real-time shopper behavior anywhere. Therefore, this is the one to use if you're looking for the top market research materials.

Key Features:

• Run a site analysis on your domain to get personalized recommendations for enhancing site speed.

• Allows you to look for trends and useful consumer insights for particular places.

• To plan your marketing strategy for the future, keep an eye on emerging technology.

• Using a quick test, benchmark your website against industry norms.

• Discover hot topics, recent news, and trending topics using Google Trends.

Cost:

You can request a quote through their website.

14. BuzzSumo

BuzzSumo is a fantastic platform for content marketing and research to create high-performing content. To expand your business, you can carry out keyword research, competition analysis, brand monitoring, and other activities. For convenience, the platform also provides a Chrome extension.

Key Features:

• For any domain, subject, or place, follow viral trends in real-time.

• To create your SEO tactics, keep track of new content centered on your goal keywords.

• Find the most well-known influencers on any topic in the world and fund them to promote your company.

• Set alerts for the keywords, blogs, brand mentions, rivals, and influencers you want to watch out for.

• Keep track of all of the external links that point to your domain.

Cost:

You can request a quote through their website.

15. Make My Persona

MakeMyPersona is your tool if you have never created a buyer or user persona. A buyer persona is created using a straightforward market research tool from HubSpot using the information you provide in the form. You can use the persona template you receive after filling out the necessary information to research various client categories. It's also free.

Key Features:

• Builds a buyer persona using the demographic and psychographic information of your target audience.

• Age, size of the organization, job title, objectives, difficulties, and other information are requested.

• If necessary, you can manually add new sections as well.

• With one click, you can download and export the buyer persona.

Cost:

You can request a quote through their website.

16. PureSpectrum

PureSpectrum is a consumer insights tool formerly Upwave Instant Insights that is used to gather market research and brand monitoring information. You can design surveys and questionnaires to ask the appropriate audience questions and collect insightful data for your marketing initiatives. Additionally, the business provides PureSpectrum Marketplace, which enables you to purchase samples from numerous market research panels in a single click.

Key Features:

• Distribute targeted research and brand tracking questionnaires to the intended audience.

• Choose the appropriate audience.

• Find out in real-time how your market research effort is doing.

• Find the ideal target market for your surveys with the PureSpectrum marketplace.

• Utilize sophisticated reporting dashboards to follow the data in real-time.

Cost:

You can request a quote through their website.

17. Loop11

Loop11 is a platform for conducting market research and usability testing to create better products. The same technology can be used to carry out benchmarking, prototype testing, information architecture testing, and other tasks. In order to identify the ideal audience to test your product and prototypes, it offers both moderated and unmoderated testing.

You can use it as a tool for audience research to discover how your product appeals to your new target market, learn about their preferences, and incorporate what you learn into the design.

Key Features:

• Create activities like tree testing, five-second tasks, etc.

• To gather comprehensive demographic and psychographic data, include surveys in the test.

• Create surveys with a variety of question kinds.

• Use any device to run your test.

• Offers a specialized participant panel service to locate the ideal individuals worldwide.

Cost:

The pricing for this market research tool is $179 per month.

18. Qualtrics

Qualitrics is one of the most cutting-edge experience management solutions available. It includes many product suites to handle various facets of your organization. On the same platform, you can monitor brand recognition, perform market research campaigns, optimize products and services, and measure consumer happiness. Additionally, AI-based analytics place it among the top tools for market research to gather information for brand tracking and ad optimization.

Key Features:

• Utilize dashboards powered by AI to monitor brand awareness.

• Discover the elements that influence your audience's impressions of your brand, both positively and negatively.

• To keep track of changes in brand signals or awareness, set up automated alerts.

• Conduct surveys to gather data for market research and customer feedback.

• provides 27+ channels for deployment.

Cost:

You can request a quote through their website.

19. Similar Web

Similar Web is one of the most reputable and effective tools for conducting market research. SimilarWeb provides extensive information on a variety of industries. You can discover the greatest websites, apps, trending topics, and other information relevant to your sector. The business also provides data intelligence services to assist you in learning more about your target audience and market. Additionally, you can conduct keyword research to discover pertinent terms for your marketing plans.

Key Features:

• Review any website and smartphone application.

• Find popular keyword trends.

• To discover new keywords, conduct keyword research.

• Compare your website's benchmarks to industry norms.

• Utilize the data archive to follow and keep an eye on consumer data signals.

Cost:

You can request a quote through their website.

20. Userlytics

Userlytics is one of the best tools for user testing and market research To make sure your products are appealing to the target market, you can easily conduct remote usability testing. It is the ideal online market research tool since it enables you to obtain information about your participants and engage in live dialogues to gather in-depth market data without the trouble of setting up individual interviews.

Key Features:

• There are numerous test types to choose from.

• Find the ideal product-market fit using the tests.

• Includes things like a variety of question formats.

• Select the appropriate audience for your tests using the targeting options built-in.

• picture-in-picture recording is available to watch how participants complete the activities.

Cost:

The pricing for this market research tool starts from $49.

21. Temper

Temper is one of the easier-to-use audience research and feedback platforms, which enables you to gather user insights and other crucial information about your goods and services. You may measure customer happiness, get demographic and behavioral information about your target audience, evaluate customer experience, and much more using easy surveys on various web pages.

Key Features:

• Make a survey widget and add it to your website and emails.

• The widget can either be embedded into the website or displayed as a page pop-up.

• offers a variety of question formats.

• Gather meta-data from respondents to expand your market research resources.

• To get additional user data, add custom tracking variables.

Cost:

The pricing for this market research tool starts from $15 per month.

22. BrandMentions

BrandMentions is the ideal tool if you want to know what people are talking about your brand. It's an excellent tool for market analysis that allows you to quickly scan the entire internet and monitor brand engagements. With this feature-rich platform, you can do everything and more, from social listening to rival spying.

Key Features:

• To create an online community, respond to brand mentions made by other users from the dashboard.

• To support your marketing initiatives, identify and engage with the appropriate influencers.

• Track the effectiveness of hashtags across various platforms.

• Run sentiment analysis on every mention of your brand to determine the general attitude that people have about it.

• Conduct a competitive analysis to find out how your competitors are doing online.

Cost:

The pricing for this market research tool starts from $99 per month.

23. GrowthBar SEO

GrowthBar provides an all-inclusive SEO toolkit for keyword research and competitor analysis, to help you expand your business. With one click, you may research new target keywords, come up with fresh content concepts, and keep tabs on your rivals' websites. You may identify the best independent SEO writers for your blogs using the blog marketplace provided by the business research tool.

Key Features:

• Offers a content helper powered by AI.

• View related keywords, keyword difficulty rankings, and keyword ideas for any keyword using the dashboard feature.

• Track information for any rival website.

• Consult the Blog Marketplace to identify qualified independent bloggers.

Cost:

You can request a quote through their website.

24. Ubersuggest

Ubersuggest is another tool for conducting market research that might help you come up with fresh keyword suggestions for your advertising efforts. To assist you to find the finest opportunities for the target keyword, the tool displays keyword ideas, monthly volume, and other information. Neil Patel purchased UberSuggest, and since then, he has greatly increased its feature set.

Key Features:

• Create ideas for your target keyword's long- and short-tail variations.

• Monitor the statistics for each keyword.

• Monitor the top pages for any desired keywords.

• Any domain can be analyzed.

• Gives you access to an SEO analyzer that can speed up your website, do a Site Audit, and provide optimization recommendations.

Cost:

You can request a quote through their website.

25. Question Pro

QuestionPro is one of the best places to start when creating the ideal survey for your brand. You may design both straightforward and sophisticated surveys using branching and a variety of question kinds. You can construct surveys that are customized to your needs using one of the 88 customizable templates available.

Key Features:

• You may personalize each respondent's survey experience using skip logic branching.

• You can easily export your survey data into a Google Sheet for additional analysis thanks to the Google Sheets connection.

• You can customize the thank you page to brand the survey's conclusion.

• You can download all of your survey replies as a CSV file using the raw data export feature.

Cost:

You can request a quote through their website.

26. Google Analytics

Google Analytics is at the fore. It aids in gaining an understanding of audiences, the effectiveness of your campaign, and what you can do to enhance them. It is absolutely free and easy to use. The enormous company Google places a lot of emphasis on its internet advertising business. It is understandable that they have powerful analytics and research capabilities to help their customers learn more about the market they wish to promote given the volume of advertising they publish online.

Key Features:

• To get the most out of your data, use Google's unique insights and machine learning capabilities.

• Knowing who uses your website and mobile app will help you evaluate how well your marketing, content, and other efforts are working.

• You can utilize analytics to produce commercial results because it integrates with Google's publisher and advertising tools.

Cost:

This is a free market research tool.

27. Lead Quizzes

Lead quizzes can help divide audiences into several client categories based on the answers they provide by using quizzes and highly visual surveys. Their team was able to develop a specific marketing strategy based on the data they had collected and communicate with each group according to their unique traits and preferences.

Key Features:

• The auto-generated LeadQuizzes URLs are stored on our own servers.

• Without knowing any code, add a test or survey to your best-performing web pages.

• Add a call-to-action to any page and quickly edit it to match the design already in place.

• An announcement bar is simple to add to your website.

Cost:

The pricing for this market research tool is $37 per month.

28. Living Facts

Living Facts is created by the Pew Charitable Trusts, the same organization that runs The Pew Research Center. This material is mostly concerned with Americans and their way of life. This website will assist you in comprehending current demographic trends if you run a website with a US audience. You can find studies on future trends, US demographics, faith and religion, general health, and money and work, for instance.

Key Features:

• The information is laid out in an understandable style using statistics, infographics, and interesting facts.

• To get additional user data, add custom tracking variables.

Cost:

You can request a quote through their website.

29. Formidable Forms

Formidable Forms enables you to develop original calculators that can offer you a variety of unique facts about your audience The most sophisticated WordPress form builder and top WordPress calculator plugin available are both Formidable Forms.

You can swiftly construct complex form solutions with its aid. The capability to design unique calculators is one fantastic feature. Most people associate calculators with math classes or phone apps when they think of them.

Key Features:

• Implement form templates that start out quickly and then adjust to your needs.

• Provide immediate online estimates and compute sophisticated product alternatives.

• Show questions, and branch forms, reroute traffic and deliver notifications only when necessary.

• Transform your forms into fully graded quizzes that are automatically generated.

• In surveys and quizzes, use graphics instead of radio buttons or checkboxes.

Cost:

The pricing for this market research tool starts from $39.50.

30. Nielsen IQ

NielsenIQ provides retail and consumer insights to support the expansion of your company. The information and insights presented here will assist you in launching a new product line more successfully if you're thinking about doing so.

You have access to metrics for product forecasting that may be used to forecast how well your products will sell after they are introduced. It will also assist you in choosing the appropriate distribution channels for your goods.

Key Features:

• Run a market research survey to NeilsenIQ's list of partners.

• Create ideas for your target keyword's long- and short-tail variations.

• Monitor the statistics for each keyword.

• Monitor the top pages for any desired keywords.

Cost:

You can request a quote through their website.

Things to Consider While Selecting Market Research Tools

Identifying the Target Market

Each phase in the market research process is critical, but it all starts with identifying your target audience in the early stages. Inability to identify the appropriate target audience would render the market research null and useless, effectively halting the process.

As a result, a market research tool should, first and foremost, be capable of locating the appropriate audience to ask questions.

Making a Questionnaire for Research

Following the selection of the target audience, the next stage is to create a research questionnaire that will provide you with the answers you seek.

A good market research tool should allow users to create questions that:

• Make the surveys interesting.

• Keep the surveys brief.

• Always ask the appropriate questions.

Data collection and information creation

A solid market research tool should always be able to collect raw data and process it in such a way that it provides the researcher with useful information. This is where a tool for analysis comes in.

The research tool's analysis should provide actionable market insights by evaluating data at the granular level and presenting it with the help of a comprehensive reporting system.

Conclusion

Finally, market research will always be seen as a sophisticated method of acquiring insights and solutions that will ultimately lower corporate risk and promote overall success.

The success of your research can always be measured by comparing your findings to the business objectives. One of the most important accelerators of this achievement is the proper implementation of market research technologies.

That being stated, you have been educated on some of the top market research tools available. All you have to do now is assess your requirements and map them with the technology that can make it happen for your company by assisting you in developing what your clients require.

FAQs

What are market research tools?

Market research tools assist in identifying customer needs, analyzing what your competitors are doing, and finding the proper niche for yourself in order to build the greatest product/service feasible, as well as crafting an advertising campaign to draw attention to your solution.

Market research is an essential component of any organization. It is the process of developing, evolving, and creating products and services that people need and want.

What should you consider while using market research tools?

Data is ubiquitous, yet so little of it is useful. Even though we have a wealth of good information at our disposal, we are frequently unsure how to apply it. As a skilled researcher, you should always be aware of the possibilities and constraints available and use the huge potential of available information to paint a clear picture in the form of market research.

When it comes to data interpretation, you should always try to interact with the researchers and analysts to understand how the data may be used by your firm. Market research does not consist of simply reviewing recorded pictures and texts or buying a report card and moving on.

What are the objectives of market research?

You must have your objectives set before you begin your marketing study. These goals serve as a road map for your study and will direct you toward conducting successful market research.

You would need to develop the appropriate set of questions that would capture the precise information required to complete your research while concentrating on the main purpose.

What insights does market research give?

The procedure is not complete once market research has been conducted. What happens next is what matters. When it comes to evaluating the study findings, sharing it with your team and other organization members is the best course of action.

Additionally, you may use the analytical tool included in the market research software to fully analyze the data and provide you with a bird's-eye view. This is how analyzing the data after reflection would enable you to take decisive action.

How is market research a process?

The needs of consumers and market trends are constantly shifting in our ever-evolving world. You must regularly research these trends and consumers' needs in order to analyze and interpret them. In order to always stay in front of the curve at any given time, research must be a continuing process with no apparent end.