Top Tools / January 20, 2022

The world's biggest online directory of resources and tools for startups and the most upvoted product on ProductHunt History.

Top 20 Marketing Automation Tools

Are you seeking the best business marketing automation tools? Marketing automation tool can help you save time and expand your marketing approach, allowing you to grow even quicker. However, if you want to reap the benefits of automation, you must employ the appropriate tools. There are numerous technologies available that promise to make automating your marketing plan simple.

Neverthless, not all of them are what they appear to be. It's critical to understand which software will perform best for your company. There are so many options. When it comes to selecting a marketing automation tool, most companies face this issue. It can be hard to know the differences between the tools and the industry working. In this article, we'll know the top tools for marketing automation and discuss how marketers can utilize them to save time and develop their companies.

1. Wiser

Wiser is one of the most complete pricing plan and automation tools available. Everything from A/B testing your prices to gauging demand and assisting you to discover the exact sweet spot to optimize your end result can be done with the application. Wiser takes care of the heavy lifting as demand and other market forces shift, ensuring that your pricing plan always works for you and your clients.

Key Features:

  • Brand Protection

  • Insights into pricing at the catalog and SKU level

  • It includes dashboards and heatmaps that show you where and how to boost margins, generate revenue, generate sales, and more.


You can get a quote through their website.

2. Adroll

Adroll is one of the most well-known digital advertising automation solutions for a good reason. Their platform makes it simple to run advertising across all channels, including the display and social media, as well as email. Furthermore, AdRoll provides powerful remarketing strategies so you can stay top of mind with good leads and re-engage inactive users.

Key Features:

  • Increase the number of customers

  • Create mutually beneficial relationships

  • Keep track of and improve your results.

  • Keep client information safe


Adroll offers a starter package that is free and a growth package that is priced at $19 per month.

3. Shoelace

Shoelace concentrates on "customer journey retargeting," as they describe it. Shoelace is a marketing automation tool that makes it easy to employ advertisements across every phase of the path to purchase, fostering and driving leads toward a sale, by showing the correct ads to the right client at the right time. Segmentation in their software allows for hyper-targeted commercials and sequences that avoid ad fatigue.

Key Features:

  • Professionals at your fingertips can help you boost your ads.

  • Get a better understanding of your ads and audience.

  • With Journey Marketing, you can attract your audience.


The pricing for the packages they offer starts from $1350 per month.

4. Sprout Social

Sprout Social is among the best marketing automation tools on our list. It has one of the most comprehensive feature sets, with uniquely built options for everything from social management and marketing to customer service, staff advocacy, and analytics and insight. The publishing component of Sprout Social's service is also ideal for teams, allowing them to cooperate on strategy and execution.

Key Features:

  • The most popular platform for extracting real commercial value from social media may assist you.

  • Recognize your target market.

  • Social media solutions created with your entire company in mind


The packages this marketing automation tool offers start from $89 per month.

5. Informed

Informed is an excellent automation solution for eCommerce enterprises and online merchants, Their product is compatible with 13 various marketplaces, so it can be used anywhere you sell online. Informed's repricing solution is unique in that it gives you the option of building your own repricing plan or relying on AI-powered recommendations.

Key Features:

  • Purchase more Buy Boxes to increase your chances of winning.

  • Maintain a competitive edge at all times.

  • With convenience, expand your business.


Plans for this marketing automation tool start from $49 per month.

6. OptinMonster

OptinMonster is the most user-friendly and adaptable software for creating effective optin campaigns. It gives you the ability to test and alter your marketing plan in real-time. Although you may already have traffic, OptinMonster ensures that visitors do not leave your site without taking action. It's the ideal solution for converting people who have left your site into subscribers and customers.

Key Features:

  • Total command over your marketing efforts

  • Create your own campaign types using a canvas.

  • Messages to users that are sent automatically

  • Hundreds of your favorite tools are seamlessly integrated.


This tool’s plans range between $9 to $49 per month for different packages.

7. Constant Contact

Constant Contact is an email marketing and automation solution with a lot of capability. It handles all email marketing so you can focus on your company's growth. It's a simple marketing tool that allows you to create beautiful, elevated email campaigns for your customers. Their drag-and-drop email generator enables you to deliver emails in a few seconds. You can send email fast and by using their pre-made email templates and customizing them.

Key Features:

  • Automatically sends emails at the appropriate times.

  • Users' messages are personalized

  • aids segmentation and provide powerful automated workflows.

  • Real-time tracking of your email results


The starting packaging for this tool costs ₹1289 per month.

8. Sendinblue

Sendinblue provides a number of digital marketing tools to help you automate your marketing efforts. It provides a functional toolkit that enables you to smoothly engage your audience, generates leads, and organize promotional campaigns. It's a fantastic set of tools for communicating with your customers. Email, SMS, landing page layouts, advertisements, and other services are included. All features are automated so that you can focus on expanding your business.

Key Features:

  • Each campaign has its own set of landing page designs.

  • CRM connection allows you to keep track of all of your customers' information in one spot.

  • Enhanced automation capabilities

  • To expand your email list, integrate unique sign-up forms.


They offer a free basic plan and further packages’ starting price is ₹1510 per month.

9. Drip

Drip is an eCommerce marketing automation platform. It enables you to generate creative marketing campaigns for each level of the user journey. It is an online store and commercial customer relationship management (CRM) software. It collects client information and enables you to develop an efficient automated marketing plan.

Key Features:

  • Personalization that is relevant to each user

  • From your inbox to Social media, reach out to your audience.

  • Insights and income optimization

  • Connects to well-known services

  • To enhance your campaigns, you can do split testing.


It's a high-end marketing automation tool that costs between $49 and $122 per month.

10. Hubspot

HubSpot is a prominent inbound marketing and sales platform, particularly for small business websites. On top of the free email and CRM, it helps you to design your marketing efforts. It's software that automates your marketing, sales, and service strategies. It contains a wealth of materials for learning marketing automation from specialists. They also provide training and certificates.

Key Features:

  • Tools for email marketing that are free

  • Follow-up with potential consumers in a timely and personalized manner

  • Customer service qualities that are impressive

  • Lead development and management have improved.

  • Talking bots and live chat options are also available


Depending on the services you utilize, the rates range from $50 to $3200 per month.

11. Marketo

Marketo is, without a doubt, the most well-known marketing automation solution. It's one of the most established tools, with a comprehensive set of functions that not only assist marketers in managing email campaigns but also offer fantastic sales tools. Marketo also offers a marketplace called LaunchPoint, which features dozens of interfaces. It's ideal for businesses who want to take advantage of the tool's many functions above basic marketing automation.

Key Features:

  • Data Platform for Marketing

  • Personalization of Content

  • Expertise Automation in Cross-Channel Interaction

  • Collaboration in Sales

  • Plug-and-play Advertising Impact Analytics Compatibility


You can get a quote through their website.

12. Oracle Eloqua

Eloqua is fully loaded, offers outstanding service, and comes with a price tag to match. The amount of time it spends teaching and assisting its customers in getting the most out of the platform is one of the company's primary differentiators. It has a robust marketplace with a plethora of third-party integrations. Eloqua is an excellent choice, especially if you prefer a lot of help from your IT vendors.

Key Features:

  • Tight CRM Connectivity

  • Campaign orchestration that adapts to the situation

  • Create campaigns that are flexible.

  • SMS texting can help you increase engagement.

  • Makes campaign management easier.

  • Sending time can be optimized.


You can get a quote through their website.

13. is a tool that allows you to obtain exactly what you want from it. While it's not entirely out of the box, you can truly personalize your service if you're prepared to put in some programming work. Another benefit of this instrument is its simple user interface and quick, personal customer service. It is one of the newer providers, but they're gaining traction quickly and are a firm to keep an eye on.

Key Features:

  • Create workflows, newsletters, and transactional messages that are automated or triggered by an API.

  • Send an email, push notifications, SMS, and Slack messages.

  • To transmit data quickly, use webhooks.


This tool offers two plans. The basic package costs $150 while the premium one costs $995 per month.

14. Sales Force

Sales Force is the that uses many channels to target communications. Most marketing automation systems are focused on email, but this one takes a step further by allowing you to target mobile app notifications as well. Sales Force is for companies who want to go above and beyond with their marketing automation and have the means to do it. It's for the company that wants to interact with its customers across several channels and is looking to the future of marketing automation.

Key Features:

  • Adaptable and scalable

  • Provider of all-in-one services

  • Interface that is simple to utilize


You can get a quote through their website.

15. Omnisend

Omnisend is the finest marketing automation tool, and it is hard to find a more comprehensive software than this one. The omnichannel capability of this platform sets it different from the others on this list: you can add many channels to the same automation process, such as email, SMS, push notifications, Facebook Messenger, and more. This means you can give your consumers a comprehensive omnichannel experience by sending alert them messages via the channel they've chosen.

Key Features:

  • Automate your sales process.

  • Increases the precision of your targeting

  • It's a useful tool for keeping your business on track.

  • simple drag-and-drop builder.


It offers a free plan and the other two plans cost $16 and $59 per month.

16. Active Campaign

Active Campaign is likely the finest at integrating automation into real-world processes. The truth is that marketing software can't do everything; some areas of marketing require human intervention. Instead of eliminating marketers and salespeople, ActiveCampaign designed their product around them, including tools like alert emails that strengthen them.

Key Features:

  • Marketing Automation

  • Email Marketing Functions

  • Sales Automation and CRM

  • Service and Assistance for Sales Interaction


The price for this tool ranges from $9 to $258 per month for various plans.

17. Automizy

Automizy is an email marketing platform that aims to boost open rates by including a range of features such as an artificial intelligence subject line tester, the ability to resend unread emails, AB testing, and segmented email automation. When you use Automizy, your messaging remains constant and customized.

Key Features:

  • This tool lets you create deliver high-performing emails that are both effective and efficient.

  • Create email automation quickly and easily.

  • Create high-performing emails that are both effective and efficient.

  • Before sending, you can make sure the subject lines are correct.

  • Automated emails can be put through an AB test.


The price for features they offer vary according to the number of users you have.

18. Hootsuite

Hootsuite is a social media automation application that is both comprehensive and feature-rich. Hootsuite has all you need to develop a social media presence that makes a big difference for your business, including features to help you plan content, choose from a pre-approved collection, and track conversations about your company and industry.

Key Features:

  • Share and schedule interesting information to your social media profiles.

  • Respond to incoming communications in a timely manner.

  • Keep up with market developments and rivals.

  • Manage sponsored advertisements while promoting your organic content.

  • Examine your progress across all social media platforms.


Depending on social profiles, users, and other factors, prices for this software range from $29 to $599+ a month.

19. Coschedule

CoSchedule is one of the best automation tool for preparing and strategizing social media content ahead of time. It's simple to gain a bird's eye view of your end-to-end social production by planning out all of your content, such as what you'll say and when. Furthermore, analytics and CoSchedule's ideas reveal what content connects, allowing you to repurpose and generate more of the same.

Key Features:

  • You may use this marketing calendar to see, schedule, and share your marketing.

  • A collection of agile marketing products that help you manage your team, projects, and processes.

  • Improve your headlines to increase your traffic.

  • Quickly learn new marketing skills.


Coschedule offers a free plan, a pro package, and a business package. The pro package is priced at $29 per month whereas for the business plan you can get a quote through their website.

20. Leadfeeder

Leadfeeder assists you in surfacing such data by displaying all of the organizations that visit your website. You may use Custom Feeds to limit down the list to the best-fit leads, and have new lead updates sent to the appropriate team member through email and Slack. This tool is ideal for B2B and corporate marketing teams looking for a more efficient way to find new leads and focus their advertising on the best-fit customers. Additionally, our IP address data can be used for web personalization.

Key Features:

  • Transform anonymous traffic into real-world business names.

  • Expose the precise behavior of the companies that visit your website.

  • Leadfeeder's unique collection of static and dynamic IP addresses can be used to recognize distant users.

  • Find sales leads that are eager to buy.

  • Beat out the competition for the sale.

  • Improve your sales pitches


This tool offers a free lite plan. They also offer a premium plan that costs € 79.

Things to Consider While Selecting A Marketing Automation Tool

Price and Plans

When determining how much you're prepared to invest in marketing automation, evaluate which group you fall into. Because suppliers often charge based on the number of connections in your network or the number of emails you send each month, this is essential. If you have a large database but don't want to spam them with emails every day, you might want to pay per message. If you have a small database but want to deliver three or four emails every day, you'll probably want to pay according to database size.

CRM Tool

Marketing automation and customer relationship management (CRM) go together specifically in B2B sales. The contrast between hours of busy work and hours of heavy selling might be as simple as switching contacts from your marketing tool to your sales tool. That's why having a solution that integrates with your CRM system of reference with little to no effort on your part is vital.

Workflow Development

If using branching components, your marketing automation workflows will be based on pre-programmed email sequences. A user will be pushed through a sequence based on the action he or she takes. You'll decide which vendor is best for you based on how you create these workflows, how long they can last, and how many distinct pathways your user can follow.

List Building

How you create and maintain your lists will have a significant impact on your ability to interact with your contacts. The tool allows you to narrow down your lists in the same way that you would on Amazon or eBay, which is a very simple and quick feature. The more ways you can slice and dice lists with a vendor, the more tailored and effective your communication will be. Most vendors will let you get quite deep into the weeds when it comes to building and filtering lists based on factors such as gender, age, and others, but how you establish these lists will decide how much time you invest scrolling through lists of connections.


Not every business or marketing team is competent to automate their processes, but when they are, marketing automation solutions may elevate a great marketing strategy to new heights. You can convert marketing analytics into exceptional implementation at scale by understanding your unique needs and selecting the proper solution to meet them, allowing you to spend less time on the ins and outs and more time expanding the business.


What are Marketing Automation Tools?

A marketing automation tool is software that automates routine marketing processes such that no human intervention is required. Email marketing, contextual retargeting, lead sorting, and tailored advertising are all aspects of marketing automation workflows. Marketing automation is a type of software that automates repetitive marketing tasks.

Marketing teams may automate monotonous processes like email marketing, social media posting, and even ad campaigns, not just for consistency's sake, but also to give their customers more personalized service. Marketing automation uses technology to make these processes go easily and quickly.

What should you consider while using Marketing Automation Tools?

Marketing automation is no longer a privilege for many marketers, but rather a requirement. According to statistics, 67 percent of marketing executives currently automate operations. The statistics aren't surprising. After all, there are numerous advantages to incorporating automation software into your marketing strategy. This eliminates the guesswork from lead nurturing for B2B marketers in particular.

You may also centralize marketing and sales, as well as personalize user experiences at scale, with marketing automation. All of this adds up to one thing: marketing automation increases productivity, allowing you to make more money with less effort. You can't afford to ignore automation when the majority of your competitors are already doing so.

What are the benefits of marketing automation for your company?

When it comes to the most frequent business difficulties, we know that generating leads and keeping consumers engaged throughout their journey are at the top of the list. Along with these objectives, organizations are confronted with an avalanche of data, which they are unable to utilize. By putting data to work and automating our workflows, marketing automation software can help us solve these obstacles.

Marketing automation is typically thought of as a middle-of-the-funnel technology, useful for developing prospects with automated email cycles. While email marketing is an excellent way to employ marketing automation, options and buyers may have an independent experience as they shift from marketing to sales to customer care.

What are the ideal ways to make the most of marketing automation?

Marketing automation is, at its best, a blend of tech, strategy, and consumer focus. It enables you to nurture leads with highly tailored, relevant information, assisting in the conversion of prospects into satisfied customers and customers into devoted advocates. To get the most out of marketing automation tools, businesses must incorporate them through their operations. This allows to break down silos and bring teams together through the time-saving workflow.

Marketing automation, when combined with the human touch, may create a cycle that keeps your firm expanding. Begin by focusing on the client journey rather than your company's requirements. Identify possible touchpoints for marketing automation and create processes to help customers transition from one touchpoint to the next.

What is the influence of marketing automation on potential users?

It's not only about what marketing automation can achieve for your company. It also benefits your customers by addressing key customer pain points in the digital-first, multichannel world. Your clients are inundated with information, making it difficult for them to locate the solutions they require.

When consumers do get in touch with your firm, they often encounter a disjointed experience as they go from team to team, through channels and platforms. By linking teams, capturing data in an accessible format, and optimizing behind-the-scenes operations, marketing automation may eliminate friction.

Top 20 Marketing Automation Tools

The world's biggest online directory of resources and tools for startups and the most upvoted product on ProductHunt History.