Marketo is a lead management tool that is best for cross-channel engagement and also has a strategy for the marketing automation solution.
This tool is easily built and scales automated marketing campaigns with the features of determining how marketing and channels impact revenue. It leverages rich behavioral data, built-in intelligence, and complicated journey flows to specify, engage, and accelerate your best chances to direct your buyer's journeys.
There are a bunch of decent tools out there that offer the same array of services as Marketo. And it can sure get confusing to choose the best from the lot. Luckily, we've got you covered with our curated lists of alternative tools to suit your unique work needs, complete with features and pricing.