So you’ve successfully started a business. You’ve just received funding and are about to move onto the next stage. Everything looks set. But you need to reach out to as many people as possible to let them know about your product. How will you grow your business if no one knows about your product?
If you were a well-established business, you could hire a team of marketing gurus to do the hard work for you. You could buy ads and run targeted campaigns. But as the founder of a small startup, you can’t afford such luxuries. So, you turn to the tried and tested medium: email marketing.
However, unless you’re a marketing pro, it is tough to run and sustain a successful email marketing campaign. Luckily, there are so many tools in the market that can run campaigns for you.
In fact, there are so many tools in the market that choosing the right one can be overwhelming. The best way to simplify this choice would be to make a pros and cons list. This article will look at alternatives to Omnisend, one of the many email marketing tools out there.
One of this tool's main pros is that it is straightforward to set up and easy to use. Another positive is that it offers a wide range of templates. Many users have also lauded their customer service.
If you can find a tool without a single con, please let us know because we are yet to. One of the main cons of Omnisend is that it makes migration rather difficult, with users having to manually create/upload emails, automation, audiences, photos, templates, forms, etc. Another con is that access to channels such as SMS, Facebook, and pushes notifications comes at a hefty price.
Are you not convinced? Well, you don't have to choose just yet! Here's a list of Omnisend Alternatives put together by the team at StartupStash that you can also consider!