Top Tools / April 3, 2023

The world's biggest online directory of resources and tools for startups and the most upvoted product on ProductHunt History.

Top 23 Public Relations Tools

Public relation is an important aspect of any company. This activity helps in building relationships with the community as well as building a company's image. A firm's public relations team must be very careful when planning events and marketing strategies. There must be no mishaps when executing them otherwise, the whole point of conducting the campaign can backfire.

To help the public relations team conduct their agendas efficiently, there are public relations tools. These tools will help teams conduct their marketing and other campaigns with ease. These tools will also help increase the image of the company for good.

Here is the list of the top tools. These tools can be incorporated in your system, and you can use them on a daily basis. They will help you keep track of everything and how your campaign will look and show progress.

1. BuzzStream

Buzz stream saves emails and tweets to assist you in keeping track of discussions and initiatives.

BuzzStream helps to make link building human and efficient by identifying the finest websites from which to request links.

Key Features:

  • BuzzStream does automatic research on influencers, locating their contact details, social media profiles, and website analytics.

  • Companies with offices around the world would benefit greatly from using this PR solution, which enables the management of simultaneous outreach. You can view who has communicated with whom, when, and what was said.

  • You'll receive statistics regarding your response rates plus templates which can be pre-populated automatically.

Cost: The starter package costs $24 per month and ranges to the custom package which costs $999 per month.

2. Prowly

Prowly helps users develop stories, locate the relevant media contacts, organize them in a PR CRM, produce visually appealing press releases, manage email pitches, keep journalist-friendly newsrooms, monitor the media, and compile coverage reports.

Businesses of all sizes may manage media strategy more efficiently by using Prowly, an all-in-one process automation system for PR professionals, by saving time on repetitive chores.

Key Features:

  • Offers resources to aid in locating media opportunities and prospective influencers.

  • Offers a central location for almost all media opportunities and provides the most recent information on important influencers.

Cost: The basic plan starts from $189 per month.

3. Prezly

Prezly offers a simple method for producing multimedia news releases with photographs and embedded video.

You may automatically post to blogs thanks to social media integration that is built in.

Key Features:

  • In Prezly's CRM, you can add contacts, make segments, and import conversation history. You can post influencers and distribute your content on social media and email.

  • You can make all of your stories public. It may be incorporated into your website and is simple to build and device responsive.

  • Prezly will track the rates of openings, clicks, and replies as well.

Cost: The starting plan starts at $42 per month.

4. Muck Rack

Muck Rack is used by organizations including Under Armour, Pfizer, Taco Bell, Golin, along with Penguin Random House to advance communications.

Key Features:

  • The software from Muck Rack gives PR teams the tools they need to interact as a team, create tailored pitches, and discover the ideal journalists for their stories.

  • Additionally, Muck Rack is the preferred option for journalists, who are using their free, continuously updated portfolios to display their work and share details about the stories they're interested in, their personal interests, and the pitching methods they prefer.

Cost: You will have to get in contact with the vendor for getting the pricing of various plans.

5. Mixmax

Mixmax is a platform for email tracking as well as marketing automation. You may use your Gmail or G Suite accounts to send emails thanks to it.

Owners of SaaS companies and their sales teams mostly use it to plan email campaigns and track emails to determine how engaged prospects are.

Key Features:

  • With one-click scheduling, you can set up meetings in a single email rather than several.

  • Additionally, Mixmax offers templates to help you design the most attractive and useful emails.

  • As a browser extension, email tracking, planning, reminders, send afterwards, surveys, and polls are all available.

Cost: The initial package named ‘Growth’ starts from $49.001 per month.

6. Cision

Cision is a leading provider of software and services for managing earned media for those working in public relations as well as marketing communications.

Modern communicators may target important influencers, disseminate strategic material, track, and quantify meaningful impact through text and visuals thanks to Cision's tools.

Key Features:

  • Extensive distribution, tracking, and analysis options on the platform ensure that the business never misses a mention or fails to demonstrate the effectiveness of your agency's PR efforts.

  • Additionally, you can use the website to organize content amplification campaigns so that your articles and content appear in modules for recommended content on websites.

Cost: Depending on the client's requirements, Cision's pricing might be as much as $20 per month for small businesses.

7. BuzzSumo

BuzzSumo will help you find key influencers with whom you can develop connections by learning their follower and engagement numbers, or, more simply put, how much impact they actually wield.

You can keep an eye on both the content they produce and the interaction it generates. Insights from BuzzSumo's analysis will assist you in producing more effective content.

Key Features:

  • Any topic can be entered into the search field, and BuzzSumo will return all of the most well-liked content on that topic.

  • It's a fantastic PR tool enabling content production, promotion, and curation.

Cost: The starter pack starts for $99 per month.

8. Anewstip

Anewstip is a PR tool that assists business owners, public relations specialists, and marketers in finding the right media contacts, creating media lists, sending tailored pitches or mass press releases, and tracking internet and twitter mentions.

Key Features:

  • You can sort by influence, the quantity of tweets the individual has made, or how frequently they have used your term by first filtering by journalists' accounts only, topic, and language.

  • The website is helpful for keeping track of tweets and articles about a particular term so you can catch up with developing trends or connect with journalists who are covering that subject.

Cost: The standard package starts at $200 per month.

9. Meltwater

Meltwater provides PR, communications, and marketing professionals with the knowledge advantage they need to remain ahead of the competition and an unified, integrated solution of being effective.

Key Features:

  • With the aid including both qualitative as well as quantitative indicators, they make it easy for clients to examine media and social media coverage.

  • Allows content to be created, managed, and scheduled for sharing across social networking channels.

  • Identifies social media campaign tendencies, such as the best times to publish, to boost effectiveness.

Cost: For this good or service, Meltwater has not offered a price. To get the latest prices, get in touch with Meltwater.

10. Agility PR Solutions

Agility PR Solutions enables you to engage with your ideal influencers. They also provide complete contact information.

The user-friendly technology makes follow-up simple by keeping track of who read emails and also what links people clicked on.

Key Features:

  • Track total coverage of anything that is significant to your brand and evaluate the effectiveness of your PR activities.

  • Receive human-curated summaries on the coverage of your company, your sector, and your rivals, complete with trustworthy context, accurate sentiment, and no unnecessary or redundant mentions.

Cost: You will need to contact the company for the prices of various plans.

11. Ninja Outreach

NinjaOutreach allows users to email personalized templates within the platform and gathers enormous amounts of data from numerous sources together into a searchable database.

The prospecting, relationship management, analytics, and reporting features make it a complete CRM.

Key Features:

  • You can locate online influencers in businesses' niche with a quick keyword search, see useful information about them, get in touch with them via email and social media, then work with them to promote your company to their audience.

  • Aids in creating a permissions pipeline that permits and restricts access to certain company materials.

Cost: Their basic package starts at $119 and extends to their pro package that costs $499 per month.

12. TV Eyes

Tv Eyes is a web-based, speech-to-text, and advanced audio as well as video search software as its only source provider for critical monitoring applications worldwide.

Key Features:

  • The business offers a platform for monitoring television, radio, and podcasts that enables users to search, examine, report on, analyze, and archive content.

  • The goal of The TVEyes is to empower consumers with intelligence information from cutting-edge visual, audio, and text-based search capabilities across the most extensive worldwide broadcast and podcast network.

Cost: You can contact them directly for information on their pricing.

13. Semrush

Semrush is an essential tool for any businesses who take their web presence seriously because of its easy connection with Google as well as task management systems.

It provides management of online exposure, with tools for searching, content, social media, and market research, and information on more than 142 nations.

Key Features:

  • Creates ideas with your own content while identifying themes that are now trending in your business and that your competitors are ranking for.

  • Provides precise data on a website's SEO rating, backlink situation, keyword ranking, and—most importantly—helps identify competitors' strategies.

Cost: Semrush is accessible with a free version, however the capabilities and data are constrained. A paid version costs between $119.95 and $449.95.

14. Critical Mention

Critical Mention is the quickest, most trustworthy all-in-one Public Relations and earned media network with worldwide media monitoring, a database of media contacts, and powerful analytics.

Key Features:

  • The entire Earned Media Suite from Critical Mention makes it simple to examine search results, transform them into usable data, and share them.

  • Set up several searches, receive multiple updates throughout the day, and configure immediate alerts.

  • Target particular terms, mentions, or themes, and tailor feeds to your preferences.

Cost: For the most recent prices, get in touch with Critical Mention.

15. Brandwatch

Brandwatch enables over 5,000 of the most admired brands in the world can now understand and communicate with their clients at the pace of social media.

Learn what people think about the companies, products, and current developments in the sector. The conclusions obtained from this data will aid organizations in making quicker, more informed decisions that interact with customers more effectively.

Key Features:

  • It helps to identify and analyze patterns that are significant to their current clients and spot possible reputational concerns that could endanger them before a crisis develops.

  • Ability to produce bespoke reports and track particular keywords and phrases.

Cost: Contact Brandwatch directly to know about their pricing for different packages.

16. Coverage Book

CoverageBook’s interface is incredibly user-friendly, and getting started is a breeze.

Thus, you can quickly begin producing powerful PR reports that demonstrate your diligence and wow your clients. No complicated certification is necessary.

Key Features:

  • Spend less time organizing press releases and searching across different platforms to find hidden stats.

  • Create stunning and captivating reports in a matter of minutes, then share these with clients or potential customers with ease.

  • Saves a lot of time when gathering and displaying media coverage in a useful, data-provided, and attractive manner.

Cost: The basic version known as Bronze costs $99 per month and the highest version which is the Gold version costs $499 per month.


Screeners free your PR teams to focus on creating buzz and securing excellent coverage, which is what they do best.

Instead of searching for forgotten passwords, importing users, or fixing playback issues, use your time cultivating connections with reviewers.

Key Features:

  • Easy to log into, offers a practical and trustworthy Apple TV software, and collects screeners from various networks and streaming platforms in one place.

  • Authentication for media access gives you the impression that the information is trustworthy and safe.

Cost: You will have to contact the company directly for information on pricing.

18. Ahrefs

Ahrefs is one of the most widely used tools in the digital PR sector and is employed to audit and optimize both your own website and those of your clients, perform in-depth competitor research, and comprehend customer needs.

Key Features:

  • Increase website traffic and lead generation to improve search engine rankings.

  • It gives customers the ability to perform backlink and domain research, which is particularly helpful when determining which newspapers to target and when gauging the performance of a strategy from an SEO standpoint.

Cost: The Lite plan begins from $99 per month and it ranges to the maximum till the Enterprise plan which is for $999 per month.

19. Gorkana

Gorkana, another digital marketing agency golden grail technology, connects agencies with a sizable, comprehensive database of journalists, allowing you to swiftly and effectively contact hundreds of journalists.

Key Features:

  • Your press release will reach the important publications and journalists with the help of the press release distribution feature.

  • With the platform's helpful filter function, digital PR professionals may find the contact information for a large number of media connections and publications.

Cost: You will have to request if you want a demo or want to know about their pricing.

20. Email Hunter

Email Hunter’s main objective is to provide additional contact information for journalists as well as other people who are otherwise hidden or hard to discover within an organization.

Key Features:

  • A straightforward tool that only requires the domain name to retrieve a list of the accessible emails underneath that domain.

  • The tool can be handy for manually reaching out to the appropriate individuals at the appropriate newspapers, or for targeting particular journalists.

Cost: There is a free version available. Their packages range between $49 to $399

21. Google Trends

Google Trends will definitely be a helpful and free tool to have in your inventory. The tool offers a wide range of characteristics and measurements, from timing to location, to assess search trends.

Key Features:

  • Enables you to compare interest across time and rapidly identify problematic patterns for promotional campaigns. It does this by simply mapping out interest over time for specific search phrases.

  • Keeps you abreast of the most recent trends, particularly since media outlets look for fresh content before their rivals.

Cost: Contact the company for pricing and plans.

22. Answer The Public

Answer The Public creates a list of suggested themes, questions, and issues based on the both searches and mention rates and thus, makes it one of the more straightforward solutions in the Digital PR toolkit, but it provides a clear and immediate analysis of consumer need and interest.

Key Features:

  • Enables you to find out some of the most often asked questions about a particular term.

  • Users of the application can also sort results by country, popularity, and preposition to gain additional insight and obtain a more accurate representation of their target market.

Cost: Their starting plan is for $99, Annual plan is for $79 and Expert plan is for $199 per month.

23. FollowUpThen

FollowUpThen lets you set reminder emails as and when you require them. It is accessible on any device.

The tool makes it simple to close deals by automating the follow up process. It makes delegating work easier.

Key Features:

  • You can use the follow-ups to remember yourself, email up to 15 people without revealing that you are using a reminder service, or email yourself and up to 15 other people.

  • This is a helpful tool for carrying out pr related activities on the digital front as well. Optimize your results with the follow up emails.

Cost: Free trials are available and the prices range between $5 to $9 per month.


Public relations has changed recently with the digital revolution, 24-hour news cycles, and digital desks. However, the public relations tools necessary for a fruitful campaign have essentially not altered.

Many of the strategies and tools that PR experts have employed for many years are still very much in demand. The same regulations continue to be applicable to some facets of the business.

When generating press releases and proposing customers for media interviews, keeping an eye on the news and noting any role changes will be helpful because journalists frequently switch from one magazine to another.

Be careful to consistently create compelling and powerful releases. Journalists will be more inclined to believe your claims and news angles as a result, and they will also recognize the value and caliber of your work.


1. What do you mean by public relations?

Public Relations refers to an organization's strategic communication with the public in order to uphold or cultivate its public image and/or react to public conversation.

2. What are public relations tools?

Different tools are used by public relations experts. News, lectures, and special events are important public relations (PR) strategies and the tools help you to get insights on your strategies as well as help you to sail through the entire PR process.

PR specialists locate or generate news that is favorable to the business and its goods. Publicity for products and businesses can be generated via speeches and talks made at trade groups or sales meetings.

Press conferences, tours, grand openings, multimedia presentations, and extravagant productions are just a few examples of special events that are employed as PR tactics.

Additionally, PR professionals write articles, brochures, company bulletins, periodicals, and annual reports. Films, slide-and-sound programs, videos, and audio cassettes are only a few examples of the audio-visual assets that are increasingly used as PR tools.

3. What are some tips to follow for good public relations?

You must have a solid relationship with the media as a PR specialist, especially with those who cover your sector. One of your best PR tools is having a team member with connections to the appropriate journalists.

You must also make sure that a journalist can easily read your pitch. It must be put in the right place. Before submitting your article, make sure to edit and proofread it thoroughly. This will determine whether or not your client or business receives coverage.

4. What is publicity media?

Print media, television, radio, movies, new media, etc. are a few examples of the various mass media outlets that fall under the category of publicity media. It is crucial for spreading knowledge across the target populations and achieving the intended outcomes. During the struggle for freedom, print media was crucial in reawakening a sizable number of people.

5. How is public relations different from advertising?

PR and advertising equally aid in the growth of brands and audience interaction. The main difference between the two is that while advertising space is reimbursed, official statements and pitches to the media are how public relations results are accomplished.

Top 23 Public Relations Tools

The world's biggest online directory of resources and tools for startups and the most upvoted product on ProductHunt History.