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From $299Naming contests
AtomNew name, Apr 2024
$9.95/yr.com registration
Since 2011In business
The short version
What happened to Squadhelp?
Squadhelp is still running, under a new name. In April 2024 it rebranded to Atom and moved to atom.com. Naming contests, the premium domain marketplace and the free name generator all continue there.
Squadhelp started as a way to crowdsource a business name. You write a brief, a community of creatives sends ideas, and you pay the winner. Over time most of its revenue came from selling premium domains, and the old name stopped fitting. Atom now calls itself an AI-native premium domain marketplace and registrar. Its founder and CEO is Darpan Munjal, and the company is based in Hoffman Estates, Illinois.
Bottom line: If you searched for Squadhelp, go to atom.com. Contests start at $299, which makes sense when you want many human-made name ideas, each with a matching domain. For free ideas first, try its business name generator.
What it does
Key features
Naming contests
Fill in a brief, rate the names creatives submit, give feedback, then pick a winner. Contests run 1 to 7 days.
Premium domain marketplace
Brandable domains with buy-now prices. Lease-to-own lets you pay monthly with no interest and no credit check.
Free name generator
Returns about 100 ranked name ideas and checks .com, .ai, .io, .org, .net, .co and .app. No sign-up needed to see results.
Name checks
Higher contest packages add trademark checks and audience testing, so you can test favorites before you buy.
What it costs
Squadhelp pricing (2026)
Plan
Price
What you get
Bronze
$299
One name contest, $135 winner prize included, matching .com check, aims for 300+ entries.
Gold
$449
$200 prize, one-database trademark check, NDA and privacy option, aims for 600+ entries, partial refund option.
Platinum
$749
$300 prize, audience testing for up to 6 names, four-database trademark check, top-rated creatives only, aims for 1000+ entries.
Managed
$1,499
An Atom branding consultant writes your brief and manages the contest daily. An Enterprise version costs $2,999.
Business name generator
Free
About 100 name ideas with domain checks. You only pay if you register a domain.
USD, one-time per contest, from atom.com on 5 Nov 2026. Domains are priced separately, from $9.95 a year for a new .com.
Honest fit
Who it's for, who it isn't
Pick Squadhelp if
You want hundreds of human-made name ideas in a few days
You want each name to come with a matching domain
You want trademark checks and audience testing in one package
You are shopping for a premium, ready-made brand domain
Look elsewhere if
You only want free ideas, beyond the free generator
You need a money-back guarantee; refunds are partial and only on some packages
You already have a name and just need a standard .com
Your budget is under $299 for naming
What people ask
Squadhelp FAQ
Is Squadhelp still around?
Yes, as Atom. Squadhelp rebranded to Atom in April 2024 and now runs at atom.com. The same contests and domain marketplace continue there.
Does Squadhelp have a free name generator?
Yes, on atom.com. The Atom business name generator returns about 100 ranked ideas and checks seven extensions, including .com and .ai. You can see results without signing up.
How do I sign up for Squadhelp now?
Go to atom.com. Squadhelp now operates as Atom, so new contests and domain purchases start there.
Does Squadhelp use AI?
Yes. Atom describes itself as AI-native and offers free AI tools, including a name generator, a logo generator and name testing. Contests still use human creatives.
How much does a Squadhelp naming contest cost?
From $299 to $749, or $1,499 managed. The prize for the winning creative is included in the price. If that is more than you want to spend, see our Squadhelp alternatives.
What if I don't like any of the names?
There is no money-back guarantee. Atom offers a free contest extension and a consultation, or lets you put the prize toward a marketplace domain. Gold and Platinum contests set to "Not Guaranteed" can get a partial refund of the prize.