User testing tools are a crucial aspect to gain a perspective on how the users view your website and utilize it. Usability allows you to present information concisely and comprehensively to acquire the trust of the customers and gain insights into how people resonate with your website.
One of the major reasons why companies are suffering in their sales is due to poor usability and often failing because of the same reason. Some of the vital considerations in your mind may be how your customers view your website? What perceptions do they form from your website? Do they trust your brand? Is it easy to navigate through the website? Usability tools, also called User
Testing tools to allow users to create an accessible interactive website and present information in a succinct form, and make sure to keep its delivery clear and in a nutshell.
So, in this top tools list, we will discuss the top 20 User Testing Tools
1. SiteSpect
SiteSpect is one of the leading user testing tools that allow companies to improve their customers' experience. This allows the best optimization solutions for most successful digital businesses. They provide distinct optimization solutions from both the ends- the back end (Server-side) to the front end (client-side).
Key Features:
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They offer a demo trial to get used to the functions.
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It has an interactive interface for easy access.
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The UI allows various features and also manages numerous channels and business units
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It manages all business units and product lines in a centralized place.
Cost:
You can quote at the website.
2. Usabilla
Usabilla is an advanced user testing tool that allows you to take benefit from the reviews and feedback directly from the users viewing the websites. You get in-depth details from the users which can be used to optimize the web pages to improve the experiences of the potential users and customers. The app benefits you from its instant feedback feature that provides real-time evaluation from the users.
Key Features:
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It has a heatmap analysis.
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The dashboard is user-friendly.
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UI supports instant feed for quick optimization of the web pages.
Cost:
You can quote at the website.
3. Optimizely
Optimizely is a popular platform that works on A/B testing and enables its customers to track the conversion rate and the visits of the website efficiently. The basic plan allows free features that the users can use to their benefit and further enjoy additional advanced features with the enterprise paid plan.
Key Features:
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It facilitates visitor segregation to understand the audience in detail.
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It allows cross-browser and mobile-website testing.
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The feature of multi-variate testing allows the customers to improve the website’s interface based on feedback.
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The basic plan is free for its customers.
Cost:
You can quote at the website.
4. Koncept
Koncept is a prototype and usability testing tool that works for its users' expectations and needs. The UX insights allow you to de-risk and refine any app projects before developing the codes for the program. The UX/ UI mechanism facilitated you to prototype rapidly and make better, smarter UX design decisions. With Koncept, you can examine and test numerous layouts, information hierarchy, UI elements, and other application components.
Key Features:
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It enables mobile and web-based application development.
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It offers a free trial.
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The unique usability and prototype tool allows you to develop apps with the UX/UI approach.
Cost:
You can quote at the website.
5. CrazyEgg
The best part that makes CrazyEgg is that it offers various features and resources for user testing. One of the tools includes heat maps that track the customers' click and scroll behavior on the mobile application or the website to understand how they engage and interact with the website. This enables you to benefit from the information and optimize the specific customer segments.
Key Features:
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It offers user recordings to improve the experience of the potential users.
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It offers a 30-day free trial.
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The A/B testing module makes it easy to understand for the users.
Cost:
The plan starts at $24 per month.
6. Outsprung
Outsprung allows the users to enhance and refine the website based on the high-quality feedback of the websites and the products. You can enjoy the outsprung consultation package at affordable prices. The package consists of various resources including a 10-minute screencast that allows its users to watch and listen to the feedback and entire process. This unique feature is what makes it distinct and unique and one of the leading usability tools.
Key Features:
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No free trial or demo is available.
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Provides a 10-minute screencast for its users.
Cost:
Pricing is based on tests $29 per test.
7. Contentsquare
Contentsquare is a User testing tool that allows you to track every action and scrolling on the website or the mobile application. This improves the optimization of decision-making and customer behavior. The prime visual tools include heatmaps, error reports, funnel analysis, session replays, and more. These reports allow the users to get an in-depth analysis and evaluation, more than just numbers. Contentsquare consists of more than 50 analytics, chat tools, and Voice of Customer (VoC).
Key Features:
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No free trial is available.
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Consists of numerous tools for the user's benefit.
Cost:
You can quote at the website.
8. Loop 11
Loop 11 is another eminent tool in the market that focuses on prototype testing and A/B testing. You can use a combination of the tests to draft qualitative and quantitative outcomes. Loop 11 offers high quality, high-level analysis of the website and can be a good choice for a company looking for the interactive features it offers.
Key Features:
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Free trial available for 14 days.
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Offers many participants to recruit for the testing.
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Interactive tools and resources to make websites a better experience for the customers.
Cost:
The pricing is divided into the Pro and Enterprise plan with the starting price of $63/month.
9. UserTesting
User Testing is a unique platform that provides on-demand human insights to deliver the best customer experience. The organization team ensures to provide improved and enhanced customer experiences. This helps the companies make customer-first decisions as fast as possible. With the help of Usertesting, you can improve your brand’s value and trust among potential customers.
Key Features:
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The tools facilitate bringing the right experiences for the customers.
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The UI is interactive and easy to access.
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Free trial and demo are available.
Cost:
You can quote at the website.
10. Mopinion
Mopinion can provide all the data and information in a visualized manner for any device. Mopinion allows the users to gain insights into why a user on the website may do what they do. You can efficiently collect data from email, mobile applications, or a website.
Key Features:
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It offers a free trial for 14 days.
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It provides visualization of the information for in-depth analysis.
Cost:
$35 per month for the elevated version of the application.
11. UserBrain
UserBrain allows you to test the website’s usability efficiently through watching videos of people interacting and utilizing your website, you can see what the users do, understand what they think, and build better products and outputs for the potential customers. You can gain worldwide access to information and look into the reviews of first-time users and share their experiences.
Key Features:
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You can easily spot the weak areas and spot bugs and issues.
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The additional benefit it provides is that you can share your findings easily with your teammates.
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No free trial is available.
Cost:
You can quote at the website.
12. Userfeel
Userfeel is a great advanced user testing tool that allows you to gain direct feedback from your customers and navigate through the customers' responses in real-time. It is an efficient tool for anybody new to UX research and looking to optimize their mobile application for the website.
Key Features:
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No free trial or demo is available.
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Provides real-time videos of customers sharing their reviews.
Cost:
You can quote at the website.
13. Usability Hub
Usability is a professional platform designed for companies looking for a comprehensive suite of testing tools. The tools come up with interesting modules to help you uncover design issues early and avoid wasting your efforts, time, and exhaustion. The tools allow you to analyze each aspect of the website easily, split testing demographics, and create custom variables.
Key Features:
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Free version available.
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Interactive UI
Cost:
You can quote at the website.
14. UserZoom
Userzoom utilizes UX research to provide UX insights to its users to enhance the digital customer experiences on the website. The tool utilizes the combination of participant sourcing solutions, services, and software to integrate the tests and benchmarks the businesses can use to test and measure the UX of a digital product.
Key Features:
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All-in-one solution for all sizes of businesses.
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No need for expertise or experience to use the program.
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No free trial is available.
Cost:
You can quote at the website.
15. Userlytics
Userlytics is a user testing platform that allows you to run user-friendly tests on any asset (competitor assets, prototypes, sites, apps, and more). You can set up any desired tests within minutes and get a comprehensive analysis within hours of the results. The unique feature of the application includes the ability to record audio, webcam, screen of the participants and allows annotations, highlight reels, testers per session, and more.
Key Features:
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Free trial available.
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Records webcam, audio of the screen of participants.
Cost:
You can quote at the website.
16. Maze.Co
Maze is a rapid testing usability platform to allow the UX/UI designers to gain feedback from real people in case of need. It allows you to integrate the software with various other software such as Figma, Sketch, and Adobe XD.
It allows you to create in-depth tests and facilitates you to share them with the participants with just one click.
Key Features:
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A free trial is available.
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Unique testing features.
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An in-depth analysis is given.
Cost:
You can quote at the website.
17. Feedback loop
Feedback Loop is a user testing tool that allows users to improve and work on their growth opportunities. You can make informed decisions by understanding what your customers want and need. The integration of manual tasks such as concept designing, data reporting, audience sourcing, test scripting, allows the platform to gain insights anytime, anywhere.
Key Features:
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No free trial is available.
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The tools offer in-depth analysis and data on how to improve customers’ experiences.
Cost:
You can quote at the website.
18. Chalk mark
Chalk mark makes the experience of uploading the screenshot of the UI be testing interactive and insightful for the users. You can initiate the operations and later more participants can enter the tests. It also provides features of heatmaps to analyze the visitors scrolling the website, number of conversions, and draft a report based on the average time taken to finish the tasks.
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Key Features:
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Tools to analyze the test results.
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Build user-profiles and assign tasks.
Cost:
19. OptimalWorkshop
OptimalWorkshp is a tool that focuses on the 3 aspects of usability testing. It offers 3 distinct free-for-life plans. You can assess and determine which plan works for you based on what they offer. It consists of important tools such as Treejack to improve webpage or website optimization.
Key Features:
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Optimal sorting of plans for diverse usability requirements.
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Tool of Treejack to collect how individuals interact with your website.
Cost:
You can quote at the website.
20. Lookback
Lookback is a tool that offers advanced resources, modules, tips, and practices to improve the usability of the website in easy steps. It allows the product managers and the designers to use the screen recording tool to interact with their website or application.
Key Features:
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Provides real-time reactions and opinions of the people.
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Recordings can be arranged into groups and are organized for future reference.
Cost:
You can quote at the website.
Things to Consider Before You Get a User Testing Tool
1. Define your UX research questions
Before you start with research, start with the questions you need answers to. You can use the help of interviews and surveys to gather information about your important concerns.
The questions like Does my latest design solve our user’s problems? how to improve the app for customer workflows, etc. help to identify the work areas and choose user testing tools accordingly.
2. Decide the type of data to be collected
Decide what is the priority data focus area: qualitative and quantitative usability data.
Qualitative data can be obtained from the video recording, in-person or one-on-one interviews, comments, opinions, and feedback left by the participants.
Quantitative data is obtained indirectly and it includes the time on screen, closed-ended questions like multiple choice questions, opinion metrics, etc.
Understanding data collection allows you to take into account what usability test tool is going to work for you.
3. Determine how to run the usability test tool
Another important aspect of the usability testing tools is how you will operate, manage the program and collect the data accordingly to make informed decisions. The aspects may include whether you need to be moderated or unmoderated user testing tools and how you are planning to undergo the tests in remote form or in-person. Considering these factors can help you find out the best usability testing tools for your company and work as per the requirements.
Conclusion
The user testing tool can improve the user experience for a company based on their approach and evaluations done by the user testing tools. You can find the best user-testing tool from the list and find better and enhanced customer experiences, improving the look of your website and interface.
FAQS
What are User Testing tools?
Usability refers to how a specific customer can use the software to fulfill the objectives of satisfaction, effectiveness, and efficiency. To accomplish these goals, User testing tools, also called Usability Tools are employed by the companies to evaluate and manage the software on these aspects.
Usability tools offer a diverse range of features such as Treejack, Heatmaps, A/B Testing, remote usability testing, export reviews, automated expert reviews, and more. You may find moderated or unmoderated usability tools that offer a plethora of features for a diverse range of operations. They allow the companies to present information in a concise and organized manner.
What should you consider while using User Testing Tools?
- Define the test objectives
A clear vision allows you to cover the testing goals, to begin with, the processing. Testing objectives should be decided by the testing team.
- Select the suitable testing method
Work out the adequate testing method. Some of which are: card-sorting, A/B Testing, focus groups, etc.
- Select the required users
Select 3 to 5 users that will help you to identify the key concerns of the website. Create an ideal set of users about factors such as location, education, age, gender, location, etc.
- Moderate the test
Design the test, check the quality of the tests, and run a tester on focus groups that may provide you with valuable reviews and evaluation.
- Document the test result
Document all your findings in the form of a report. This will offer you insights and deeper analysis to identify what worked out and what did not.
What are the advantages of using user testing tools?
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User testing tools allow you to have an understanding of customer experience, about how they view the website or the mobile application, and improve the optimization of the website accordingly.
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You can identify and derive real-time feedback and insights on the user experiences and opinions about the product offered by the company.
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You can gain first-hand information about the products directly from users across the globe who can test the product for you.
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You can easily facilitate and evaluate any errors or design issues in the early stages to refine the website.
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User testing tools can help you identify the problem areas and improve the products.
When should you take up User Testing Tools?
User Testing tools can be employed at any point and plays a crucial role in the designing process of the website. If you want to employ a user testing tool, you should take the benefit of the tools at the early designing and drafting stages of the website. With the help of effective, unique prototypes and usability resources, you can find and curate a website effectively.
After the website has been created, you can further utilize the user testing measures to refine, improve and correct any errors based on the feedback that you may receive from your customers and participants.
What are the features of usability testing tools?
- Attractive user interface and easy to use design
A simple to use UX design system can help you get used to the system efficiently. A clean, intuitive and attractive user interface allows you to understand the aspects of the platform comprehensively.
- Allow multiple projects and user permissions
A good software creation needs teamwork from your team members and partners and you may need different types of discussions from professionals, testers, coders, and team members. Thus, multiple user permissions allow one to take control of how to manage the software efficiently and work with ease.
