How to Do a Reputation Audit for Your Brand (And Why You Should)

Company brand audit

You’ve probably heard the saying that when you’re in the public eye, the only thing worse than being talked about is not being talked about. That old adage is meant to apply to celebrities and socialites (and today, influencers), but it also holds true for businesses. What people say about your brand today can make […]

What is ROAS, and why it’s crucial to your marketing campaign?

what is roas return on ad spend

Even if it’s been a while since you texted in complete sentences (“OMG. IKR? LOL. TTYL!”), ROAS may be a new one for you. Nothing wrong with that if you’re still in school or a contented resident of Cubicle Nation, but if you do digital marketing, either professionally or to promote your brand, I’m a […]