Top Tools / May 15, 2023

The world's biggest online directory of resources and tools for startups and the most upvoted product on ProductHunt History.

Top 15 Website Optimization Tools

The internet is where many people turn to for information, making it an essential platform for businesses to reach customers. Google page ranks heavily influence customer opinions about a brand and their buying decision. With countless websites offering similar products and services, customers have a multitude of options at their fingertips, and will quickly move on if their needs are not met.

That's why it's crucial to prioritize optimization if you run a website. Fortunately, there are tools available to assist with web optimization, including those for SEO, improving user experience, enhancing mobile usability, and more.

Since there are different types of web optimization tools, we have created a list of the top tools that can help you with optimization. Choose the one that you need the most and see how it works for you.

1. Google's Page Speed Insights

Page Speed Insights is a web optimization tool that reports you on the user experience of your page on desktop and mobile devices. The tool even provides suggestions on how you can increase your page experience.

The tool provides field and lab data about your page. You can use the field data to capture the real-world user experience. You can use the lab data to see debugging issues.

Key Features:

  • Provides in-depth reports to analyze issues affecting the load time of your page.

  • Displays the scores in a metric format: improvements required, overall performance, technical issues, and more.

  • It compares the speed of the page directly with Google's standards.


It is free.

2. Qualaroo

Qualaroo is designed to optimize your website by surveying customers in context while they are viewing your services, products, or brand. It allows you to incorporate targeted survey Nudges on your web pages and obtain actionable insights based on your customers' website behavior, their visit history, payment information, and identity.

Compared to email surveys, the feedback obtained through this tool is 10 times more valuable because you can survey your customers or visitors in real-time. By targeting customers based on their behavioral patterns, locations, events, and browser cookies, you can better serve their needs and preferences.

Key Features:

  • It is powered by IBM Watson sentiment analysis.

  • Provides more than 12 answer types, 100+ languages, skip-logic, and auto survey language translation.

  • Integrates with other services such as Zapier, HubSpot, Mailchimp, etc.


Essential: $69/month

Premium: $149/month

Business: $299/month

3. Picreel

Picreel helps you track your visitors' click behavior and digital footprint in real time. Armed with this analysis, the tool will help you give your customer the most relevant offers and product discounts. This helps reduce cart abandonment and increase your average order size.

It also helps you build a great contact list for remarketing efforts. The tool's instant pop-up maker ensures you never miss a chance to interact or engage with your customers.

Key Features:

  • Provides more than 100 well-designed pop-up templates.

  • Integrates with platforms such as One-click and Zapier.

  • Helps you analyze results to improve performance.

  • The conversion data will be sent to your CRM in real-time.


Monthly Plan: $49.97

4. Ahrefs

Ahrefs helps optimize your website by running an SEO audit to discover your site's on-page SEO and technical issues.

The tool finds out the reasons your site is not ranking well. Its site audit crawls all the web pages and provides you with an SEO health score, while highlighting the SEO problems and providing recommendations to fix them.

Key Features:

  • Explores ranking keywords along with their related difficulty level, value, search volume, and other attributes.

  • You can check your website with more than 140 pre-defined SEO issues.

  • Integrates with tools like Rank Ranger using inbuilt API integrations.

  • You can segment and export the reports to CSV files.


Lite: Starts at $99/month

Standard: Starts at $199/month

Advance: Starts at $399/month

Enterprise: Starts at $999/month

5. Hotjar

Hotjar is a web optimization tool that will help you and your product teams understand how your customers or visitors are interacting with your pages.

The tool provides session recordings, heatmaps, and clickstream analytics to understand and visualize your visitors' actions. The tool even provides feedback surveys to understand customer behavior and improve the website experience.

Key Features:

  • You can collect data on every click, scroll, and webpage interaction.

  • Provides flexible data filters.

  • Provides in-depth data analytics to improve website optimization and experience.


Basic: Free

Plus: $32/month

Business: $80/month

Scale: $171/month

6. Moz

Moz is a web optimization tool that gives in-depth insights into your website's local and organic SEO. The tool crawls your site to uncover technical SEO issues and provides a list of recommendations to fix them.

Moz also tracks the performance of your traffic-driving keywords across more than 170 search engines. With the tool's analysis feature, you can check what is working for your website, track competition, and run audits. With the Moz link index, you can see metrics for any site instantly, including domain authority and anchor text.

Key Features:

  • Helps discover thousand of target keywords along with competitor research, SERP analysis, and keyword difficulty score.

  • Provides insights for link-building opportunities.

  • You can improve and manage local listings on Facebook, Google, and other sites.


They offer free tools. You can contact them for more cost details.

7. SE Ranking

SE Ranking is another website optimizing tool that provides beneficial SEO tools. With this tool, you can conduct site audits, rank tracking, conduct keyword research, perform on-page checks, and get a backlink profile overview.

You can efficiently analyze your website and make changes to it to increase your on and off-page optimization.

Key Features:

  • You can conduct competitive analysis of paid and organic campaigns.

  • Provides website technical audit with automated reporting.

  • It regularly updates to keep up with the changes.

  • Provides great insights on link-building.


Essential: $39/month

Pro: $89/month

Business: $189/month

8. Google’s Mobile-Friendly Test

Mobile-Friendly Test helps you test how easily a customer of yours can use your page or website on their mobile devices.

The tool runs the test after you enter your URL and displays a screenshot of how your page looks to Google on a mobile. The tool also mentions all the mobile usability issues.

Key Features:

  • It crawls pages during the rest for search ranking and indexing.

  • You do not need any account or software download to use the tool.

  • It makes a list of all the issues and how you can fix them.


It is free.

9. Crazy Egg

Crazy Egg helps with website testing and behavioral analytics. The tool provides features such as heat map generation, session recording, error tracking, and eye tracking and also tracks your visitors' clicks on the website. You do not need coding to run the tests.

Key Features:

  • Provides A/B testing, and you can run these tests simultaneously on various sites.

  • You can visualize visitor behavior to make actionable improvements.

  • You do not need a code builder to create variations.


Basic: $29/month

Standard: $49/month

Plus: $99/month

Pro: $249/month

10. Pingdom

Pingdom is a web optimization tool that analyzes load speed and helps you learn how to optimize your performance. The tool helps in identifying why your web page is slow, along with the best practices.

The tool analyzes in minute detail every single element with the help of waterfall charts. You can view load times, file sizes, and every other detail in minutes.

Key Features:

  • Provides clear analysis of what content is slowing your website along with how to improve it.

  • Provides filmstrip screenshots that capture the elements present on your site every 500ms for the duration of loading the complete page.

  • Provides real-time monitoring and synthetic monitoring.


Contact sales for cost details.

11. Google Optimize

Google Optimize lets you test the website, design, content, and layout. You can run various experiments to test different webpage elements and make changes accordingly to increase visitor engagement.

You can use the tool's visual editor to make text and image changes. You can even use the raw JavaScript and HTML code editor to experiment with advanced changes. You can analyze your results with the help of native statistical reporting.

Key Features:

  • You can focus your experiments on your Google Ads and check what works best for your customers.

  • Easily run A/B tests, Split URL tests, Redirect tests, and Multivariate Tests.

  • You can set goals and compare the performance.

  • Helps drive better results from your screen in minutes.


Offers a free version.

Optimize 360- Contact sales.

12. Google Search Console

Search Console is a web optimization tool that helps in measuring your website's performance and search traffic.

You can see what type of queries bring users to your website. Through that, you can analyze your website's clicks, impressions, and position on Google Search.

Key Features:

  • Provides email alerts when Google discovers issues on your website.

  • The URL inspection feature provides a detailed index and crawls information about your sites.

  • Provides a list of detailed information regarding all the drawbacks and helps you bring up your site in Google Search results.


It is free.

13. Google Analytics

Google Analytics helps you get a clear picture of how your customers are engaging with your business for you to make better strategies. With this tool, you can use customer-centric measurement across your sites and check what is working and not for your website.

You can integrate platforms used to measure CRM, point of sale, and more for better ideas. The tool offers built-in global infrastructure and technical support that provides accurate and secure data across your websites.

Key Features:

  • Analyze the data and collaborate with your team with shareable reports.

  • The tools' machine learning feature provides new insights and even anticipates future customer actions.

  • You can use configured APIs to keep things fully programmatic and flexible.


It is free.

14. VWO

VWO is a web optimization tool that helps in running A/B, split, multi-variate, multi-page, and multi-device tests on your websites. The tool aims to turn your visitors into paying customers.

You can set up the experiments in minutes. The tool provides a point-and-click visual editor. You do not need to depend on your IT team to make changes for testing.

Key Features:

  • The tool is compatible with any website architecture: Single page applications, Jamstack, and Headless websites.

  • Provides ready-to-use widgets you can use to test on your website.

  • Provides an advanced CSS and HTML editor for customizing templates.

  • Provides inbuilt GPT3-powered AI copy generator.


They have a free version. For more details, visit the website.

15. Unbounce

Unbounce is a web optimizing tool that helps you create landing pages that can turn hundreds of visitors into sales, leads, and signups. The tool has AI integrated into it and helps you create custom landing pages twice as fast as usual.

The tool has easy-to-use builders for any skill-level person. It also provides personalized recommendations to optimize your landing page in the best.

Key Features:

  • Provides an AI copywriting tool to generate content quickly.

  • Helps users get 30% more signups and sales.

  • The tool can be used by various industries, including Saas, B2B marketing, and e-commerce.


Launch: $99/month

Optimize: $145/month

Accelerate: $240/month

Things to Consider When Choosing a Web Optimization Tool

In-depth Information

Choose tools that can provide you with in-depth analysis and information. This way, you can know what is going wrong and how you can improve the issues. Also, choosing tools that provide assistance or recommendations on what improvements can be made will be beneficial.


Pick tools that do not require coding. If you are someone who does not know how to code and has to depend on your IT team for it, the process might take longer than usual. With no code tools, you can run tests on your own and see what improvements can be made.


The tool must be fast and provide real-time results for you to make improvements instantly. If the tool provides you with assistance in minutes, even your work will be done faster.


These are the top website optimization tools. All of them will work wonders when it comes to optimization. Using a web optimization tool will be highly beneficial for you to increase your ROI and create a great customer list. Invest or use one to see the results yourself.


What Are Web Optimizing Tools?

Web Optimization tools that platforms that help businesses or brands improve their website performance to enhance their customer experience and journey while increasing online sales.

These tools help in increasing your page load speed, SEO score, ranking, and more. Overall, these tools tell what the issues are with your website and help you rectify those issues to make more sales and attract more customers.

When Should You Consider Using Web Optimization Tools?

If you run any type of business and have a website, irrespective of how big or small your business is, you should consider using these tools.

These tools help you get customers, and it is very important for a firm to run. The moment you create your website and upload, or even before uploading content, you can test and see what will work best for your website to attract customers.

Even if you haven't used a web optimization tool till now, you can still invest in one and see the difference these tools make.

What Are the Benefits of Website Optimization?

Web optimization can help you in various ways, but there are a few crucial benefits that can increase your business growth drastically, and they are:

  • Increases conversions

  • Increases revenue

  • Improves your brand reputation

  • Makes your customer experience better, which also increases traffic.

What does a successfully optimized website look like?

A successfully optimized website looks like this:

  • It is easy for the users to use and read.

  • The layout and design of the website is clean and simple.

  • The website has the right keywords making it easier for users to find the page.

  • The pages do not take a lot of time to load.

  • The website is visible to users on the results page. Which means the ranking is high.

What to Look for During Website Optimization?

When optimizing your website, you must improve and do the following:

  • Improve the speed of your pages.

  • Improve mobile usability

  • Increase and optimize your user experience.

  • Improve your search engine optimization.

  • Conduct A/B, multivariate, and split testing.

  • Provide quality content, images, and links on your website.

Top 15 Website Optimization Tools

The world's biggest online directory of resources and tools for startups and the most upvoted product on ProductHunt History.