Ads on Google Search, Shopping, Maps, and Other Google Properties, as well as the Google Display Network, are all examples of Google Advertising.
Google Ads might seem a bit complicated, so account creation, keyword research, budgeting, and so on can be time-consuming and difficult. It's safe to assume that people in your target market are seeking what you're offering on Google, as the search engine processes more than 3.5 billion searches per day. Most companies, whether large or small, well-known or obscure, are undoubtedly also advertising on Google.
There are a bunch of decent tools out there that offer the same array of services as Google Ads. And it can sure get confusing to choose the best from the lot. Luckily, we've got you covered with our curated lists of alternative tools to suit your unique work needs, complete with features and pricing.