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Instagram advertising doesn't require a Facebook Business account, contrary to popular belief (though having one can be helpful). Don't assume that your ad strategy for Facebook will translate directly to Instagram, and vice versa, just because Facebook owns Instagram. As 75% of Instagram's user base is comprised of young adults, businesses catering to this demographic have a better chance of selling their products on Instagram than on any other social media site.
The United Arab Emirates is the Middle East's most active startup hub, with tens of thousands of companies clustered in Dubai and Abu Dhabi. In...
Malaysia has matured into one of Southeast Asia's most watched startup bases, with Kuala Lumpur entering the top 20 of Startup Genome's emerging ecosystem ranking....
India is now the world's third-largest startup ecosystem, home to more than 130 unicorns and close to 700,000 registered companies. Bengaluru remains the country's primary...