What do the Moon landing, the first photo of a black hole and the God particle all have in common? Data! Most of humanity’s greatest achievements have involved large amounts of data. But any entrepreneur in the digital age would know that data is inseparable from most modern businesses.
Every company generates a large amount of data, which raises an important question- what exactly do we do with all this data? Data analytics is the most obvious answer. But unless you’re a data scientist, you may not be able to analyse your data effectively.
This is why there are so many tools in the market which allow users to make sense of their data. However, there are so many options available that the decision can become overwhelming. If you are facing a similar conundrum, you might want to start off by weighing the pros and cons of the tool in question.
This article will focus on Google Analytics, the analytics offering by Google Inc. One of the main pros of this tool is that it offers real-time data analytics. This means that you can get a live reporting of your website. Another pro is that this tool is free to use and totally secure.
Every tool has its cons and Google Analytics is no different. One of the main cons is that the sheer number of features can make the tool overwhelming and clunky to use. Some users have also mentioned that there is a lot of redundant analysis provided by the tool, which might not necessarily provide any useful insights.
In case you want to do some more research before making your decision, you can go through a list of Google Analytics alternatives put together by our team at Startup Stash.