Although LinkedIn isn't necessarily the first place that comes to mind when thinking about digital advertising, it has its advantages and can be a perfect substitute for displaying ads.
The conversion rate for leads generated through LinkedIn is 220% higher than that of leads generated through Facebook. Sponsored Content, Sponsored Messages, Text, and Dynamic Ads are all available through LinkedIn Ads. Video messages, which can be used in several of these ad kinds, are a great way to spread the word about your company. LinkedIn Insight Tag (a snippet of code) can be added to a website to retarget site visitors, and an email list can be imported to establish contact retargeting campaigns.
There are a bunch of decent tools out there that offer the same array of services as LinkedIn Ads. And it can sure get confusing to choose the best from the lot. Luckily, we've got you covered with our curated lists of alternative tools to suit your unique work needs, complete with features and pricing.