MailPoet is an email marketing plugin for WordPress that allows users to design attractive signup forms, collect and manage subscribers, send newsletters and other promotional emails. This tool also integrates with WooCommerce so that information can be sent to subscribers automatically.
Some of the features of this tool include fully customizable sign-up forms, segmentation, advanced analytics, email templates and a drag and drop editor among others. Though MailPoet offers a lot of features, there are many more tools out there which are created specifically for email marketing and go beyond being a plugin.
If you’re someone looking for an alternative, stick around! We have put together a list of MailPoet Alternatives just for you. But before we get into that, let’s first try and understand why email marketing tools are important in the first place.
To begin with, email marketing has higher chances of success as it is action-oriented. You can see how many people open your emails, how many people unsubscribe and how many people click on links. All of this information can be used to design better campaigns.
In addition, email marketing is permission-based. Your mailing list consists of people who have actively chosen to hear from you. You don’t have to worry about spamming people! People who are genuinely interested in your business are more likely to engage with what you have to offer.
We can go on and on about the benefits of email marketing, but we made you a promise. Without further ado, here is a list of alternatives to MailPoet.