App Annie

App market data company. Renamed data.ai in 2022, bought by Sensor Tower in 2024.

AcquiredRenamed data.aiApp analytics
Use Sensor Tower ↗Last verified: 5 Nov 2026

Feb 2022Renamed data.ai
Mar 2024Bought by Sensor Tower
Login pageWhat appannie.com shows
Quote onlySensor Tower pricing
The short version

What happened to App Annie?

App Annie renamed itself data.ai in February 2022, and Sensor Tower bought data.ai in March 2024. appannie.com now redirects to a data.ai login page headed "We've Been Acquired by Sensor Tower."

App Annie sold mobile app market data, a product it launched in 2010. With the rename it said it would combine consumer and market data with AI, and it signed a reseller deal with Similarweb for combined mobile and web data. When Sensor Tower announced the deal, it said the data.ai platforms would stay available as standalone products for now. Today the data.ai site is only a login page that calls itself "a Sensor Tower company."

Bottom line: for the kind of app download, revenue and ranking data App Annie was known for, go to Sensor Tower. Existing data.ai customers were told to contact their account director.

What it did

Key features

Mobile app market data

App Annie launched its mobile market data product in 2010 and sold estimates of how apps perform.

Unified Data AI

After the 2022 rename, data.ai said it would combine consumer and market data and apply AI to it.

Mobile plus web data

In 2022 data.ai signed a reseller deal with Similarweb to offer a combined mobile and web dataset.

Now inside Sensor Tower

Sensor Tower offers app downloads, revenue, active users, keyword rankings, ratings and reviews, plus ad intelligence.

What it cost

App Annie pricing

Option Price Status today
App Annie / data.ai Not published data.ai is a login page, now part of Sensor Tower.
Existing data.ai contracts Per contract Customers were told to contact their account director.
Sensor Tower Quote only Live. Custom pricing for each customer, via sales or a demo request.

Sensor Tower does not list plans or a free tier on its pricing page (checked 5 Nov 2026).

Honest fit

What still works, and what doesn't

Still works

  • The data.ai login page for existing accounts
  • Sensor Tower app performance and ad intelligence
  • Sensor Tower web and audience insights
  • Sensor Tower's MCP server, which it says is live

No longer available

  • The App Annie name and website, renamed in 2022
  • appannie.com as its own site, it now redirects to data.ai
  • data.ai as an independent company
What people ask

App Annie FAQ

What happened to App Annie?

It became data.ai, then Sensor Tower bought it. The rename was announced in February 2022 and the Sensor Tower deal on 18 March 2024. The price was not disclosed.

Is App Annie the same as data.ai?

Yes. App Annie changed its name to data.ai in February 2022. appannie.com now redirects to the data.ai login page.

Who owns data.ai now?

Sensor Tower. The data.ai site says "We've Been Acquired by Sensor Tower" and calls itself "a Sensor Tower company."

Can I still log in to App Annie?

Only through the data.ai login page. appannie.com sends you there. For account questions, Sensor Tower told data.ai customers to contact their account director.

Why was App Annie fined by the SEC?

For how it used app data. In 2021 App Annie agreed to pay $10 million, and co-founder Bertrand Schmitt $300,000, to settle SEC charges over how its alternative data was derived.

What is the best App Annie alternative?

Sensor Tower, which now owns it. For other app and product analytics tools, browse our analytics tools list.
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