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Smartlook is a qualitative analytics solution for websites and apps. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things.
You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages.
Even if it’s been a while since you texted in complete sentences (“OMG. IKR? LOL. TTYL!”), ROAS may be a new one for you. Nothing...
Generating leads used to be tedious and frustrating as businesses and marketers scramble for eyes to turn their way. That changed with the Internet, more...
You've probably heard the saying that when you're in the public eye, the only thing worse than being talked about is not being talked about....
Small businesses and startups live and die by their ability to build successful marketing funnels. Whether B2B or B2C, you need a way to attract,...
Data is the lifeline for almost every organization. It helps you make informed decisions and set your business on the right track. This is why...
What are the differences between a business and a startup? Which of them are you running? We have written this complete guide to help you...
Here’s the sad truth: free accessibility technologies cannot make your site fully accessible. Using tools with no installation fees is tempting -- but it will...
COVID-19 crashed through the startup economy like a rock through a plate-glass window. The pandemic has dried up available funding as investors pivot to focus...
When facing an economic downturn, many business leaders consider deprioritizing their marketing efforts, but the data suggests that this is the time to double down...