Yourls is an abbreviation that stands for "Your URL Shortener" which is an URL shortening service comprised of a tiny collection of PHP scripts.
When you run your own URL shortener, not only is it enjoyable and useful, but you also retain ownership of your data and are not reliant on the services of third parties. Instead of utilizing the same public URL shortener that everyone else does, which is a terrific way to add branding to your short URLs, you may use this service instead.
There are a bunch of decent tools out there that offer the same array of services as Yourls. And it can sure get confusing to choose the best from the lot. Luckily, we've got you covered with our curated lists of alternative tools to suit your unique work needs, complete with features and pricing.