Facebook's advertising platform offers the most sophisticated algorithm and the most variety of ad formats of any comparable service.
Facebook's ad manager includes an automatic optimization feature that fine-tunes campaigns to achieve a specified goal. Each of the three primary types of goals—awareness, consideration, and conversion—has its own set of granular, specialized optimization settings. It's worth noting at this juncture that Facebook has very stringent restrictions when it comes to advertising on the network, which is why many professionals frequently find their accounts deleted for seemingly no reason at all.
There are a bunch of decent tools out there that offer the same array of services as Facebook Ads. And it can sure get confusing to choose the best from the lot. Luckily, we've got you covered with our curated lists of alternative tools to suit your unique work needs, complete with features and pricing.p