Growing a subscription newsletter by teaching others to do the same
My name is Casey Botticello, and I'm an entrepreneur, digital marketing consultant, and private equity investor. I'm a partner at Black Edge Consulting, a strategic communications firm, specializing in online reputation management, digital marketing, and crisis management. I'm also the founder and former president of the Cryptocurrency Alliance, an independent expenditure-only committee (Super PAC) dedicated to cryptocurrency advocacy. I previously worked at a tech startup, a lobbying firm, and in real estate development. I'm a graduate of The University of Pennsylvania. Recently, I have been focused on building a Substack newsletter and online community called Blogging Guide. Blogging Guide is a premium Substack publication which helps writers navigate the digital publishing landscape and shows them how to monetize their content. Blogging Guide was awarded the Substack Independent Writer Grant for 2020. Blogging Guide has over 150 paying subscribers, and roughly $500 MRR.
"Don't get caught up trading time for money performing a task similar to your entrepreneurial venture."
My name is Casey Botticello, and I'm an entrepreneur, digital marketing consultant, and private equity investor. I'm a partner at Black Edge Consulting, a strategic communications firm, specializing in online reputation management, digital marketing, and crisis management. I'm also the founder and former president of the Cryptocurrency Alliance, an independent expenditure-only committee (Super PAC) dedicated to cryptocurrency advocacy. I previously worked at a tech startup, a lobbying firm, and in real estate development. I'm a graduate of The University of Pennsylvania. Recently, I have been focused on building a Substack newsletter and online community called Blogging Guide. Blogging Guide is a premium Substack publication which helps writers navigate the digital publishing landscape and shows them how to monetize their content. Blogging Guide was awarded the Substack Independent Writer Grant for 2020. Blogging Guide has over 150 paying subscribers, and roughly $500 MRR.
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My name is Casey Botticello, and I'm an entrepreneur, digital marketing consultant, and private equity investor. I'm a partner at Black Edge Consulting, a strategic communications firm, specializing in online reputation management, digital marketing, and crisis management. I'm also the founder and former president of the Cryptocurrency Alliance, an independent expenditure-only committee (Super PAC) dedicated to cryptocurrency advocacy. I previously worked at a tech startup, a lobbying firm, and in real estate development.
I'm a graduate of The University of Pennsylvania. Recently, I have been focused on building a Substack newsletter and online community called Blogging Guide. Blogging Guide is a premium Substack publication which helps writers navigate the digital publishing landscape and shows them how to monetize their content. Blogging Guide was awarded the Substack Independent Writer Grant for 2020.
Blogging Guide has over 150 paying subscribers, and roughly $500 MRR.