If you are an entrepreneur or an established business leader, you have a special superpower. That’s right, a superpower! I’m talking about data. Most businesses in the present day and age generate massive amounts of data daily.
But it’s not how much data you generate that’s important; it’s what you do with it. Data can be overwhelming to process and make sense of, especially for those who aren't data scientists. This is why the market is chock full of tools that offer data analytics.
But how do you decide if a particular tool is right for you and meets all your criteria? Let's look at one tool, for example, Kissmetrics: one of the many data analytics tools on the market. We'll list some pros and cons so that you are better informed while looking for alternatives to Kissmetrics.
Many users have hailed Kissmetrics because of the high level of detail it can go to when conducting an analysis. Another advantage of this tool is that it is straightforward to install and use. You can have it up and running in a matter of minutes!
This tool also has a few cons, the main one being that it has limited integration capabilities. Another con is that it is quite expensive, so it might be difficult for early-stage startups to adopt this tool.
If you want to look into some more options, you can go through this Kissmetrics alternatives list.