If you are an entrepreneur or an established business leader, you have a special superpower. That’s right, a superpower! I’m talking about data. Most businesses in the present day and age generate massive amounts of data on a daily basis.
But it’s not how much data you generate that’s important, it’s what you do with it. Data can be overwhelming to process and make sense of, especially for those of us who aren’t data scientists. This is why the market is chock full of tools that offer data analytics.
But how do you decide if a particular tool is right for you and meets all your criteria? One way to decide would be to do a pros and cons list. This article will focus on Kissmetrics, one of the many data analytics tools on the market.
Kissmetrics has been hailed by many users because of the high level of detail into which it can go when conducting an analysis. Another pro of this tool is that is very easy to install and use. You can have it up and running in a matter of minutes!
This tool also has a few cons, the main one being that it has limited integration capabilities. Another con is that it is quite expensive, so it might be difficult for early-stage startups to adopt this tool.
If you want to look into some more options, you can go through our list of Kissmetrics alternatives.