Kissmetrics Alternatives for Product and Customer Analytics

Kissmetrics is person-based analytics: it ties every event to a named person, so you can see what one customer did before they paid, upgraded or churned. It has been running since 2008 and is still active. The Kissmetrics pricing page lists a free plan for 100k events a month with 3 seats, and Growth from $99 a month for 500k events with unlimited seats, rising to $499 for 5M events. Yearly billing takes 20% off. AlternativeTo reported in September 2024 that the company had been sold through Acquire.com, and in April 2025 Kissmetrics bought Sandstorm Analytics to add gaming analytics.

One alternative you may have seen recommended is gone. June, the B2B SaaS analytics tool, announced in July 2025 that it would wind down, and the standalone product closed on August 8, 2025. The picks below lead with product analytics tools that have generous free tiers, then autocapture, privacy-first and free web analytics options.

Prices below are as of November 8, 2026. Our method is on How we review tools.

Quick comparison

Mixpanel

Mixpanel is the most direct upgrade from Kissmetrics. It also builds reports around identified users, and its funnels, retention charts and cohorts answer the same questions with faster queries. Session replay and feature flags now come in the same product.

The Mixpanel pricing page lists a free plan with 1M events a month, 10K session replays and unlimited seats. Growth keeps the first 1M events free and then bills in tiers: 1.5M events cost $140 a month, or $100 a month billed yearly, and 10M cost $1,176 monthly or $840 yearly. Startups under 5 years old with up to $8M raised can get the first year free.

Best for: SaaS and app teams that analyse funnels and retention by user.

Pricing:

• Free: 1M events/month, unlimited seats
• Growth: first 1M events free; 1.5M events $140/month, or $100/month billed yearly
• Growth at 10M events: $1,176/month, or $840/month billed yearly
• Enterprise: contact sales; startup program first year free

Watch out for:

• Growth tops out at 20M events a month. Above that, pricing moves to a sales quote.

Official site: Mixpanel.

PostHog

PostHog bundles product analytics, session replay, feature flags, experiments and surveys, so one SDK replaces several tools. Engineers like it because it exposes SQL, and an MIT-licensed open source version exists alongside the cloud.

Billing is usage-based and monthly. The PostHog pricing page says the first 1M events are free every month, along with 5K session recordings, with no credit card, minimum spend or annual contract. Beyond the free tier you pay per event, with the rate falling as volume grows.

Best for: Startups with engineers who want analytics, replays and flags under one bill.

Pricing:

• Free: 1M events and 5K recordings a month
• Pay as you go after that, billed monthly, no minimum
• Platform add-ons such as SSO and audit logs priced separately

Watch out for:

• Each product has its own meter and free allowance, and unused allowance does not roll over, so a bill can jump when replays and events both grow.

Official site: PostHog.

Amplitude

Amplitude is the heavyweight in product analytics and the home of June's former founding team. It handles behavioural cohorts, journeys and experiments at a scale Kissmetrics was never built for, and every plan has unlimited seats.

The Amplitude pricing page lists a free plan for up to 2M events a month with 10,000 session replays and one year of data access. Plus starts at $0 and covers up to 700K monthly tracked users with 2 years of data. Growth and Enterprise are priced by events through sales.

Best for: Product teams that expect to need enterprise analytics and experimentation later.

Pricing:

• Free: up to 2M events/month, unlimited seats
• Plus: starts at $0, up to 700K MTUs or 70M events
• Growth and Enterprise: custom, event-based

Watch out for:

• The free plan stops at 10 saved charts per organisation and has no behavioural cohorts, which are the reason most people pick Amplitude.

Official site: Amplitude.

Heap

Heap records clicks, page views and form changes automatically, so you can define an event after the fact instead of asking a developer to add tracking first. For teams whose Kissmetrics setup decayed because nobody maintained the event list, that is the main draw. Heap belongs to Contentsquare, which agreed to buy it in September 2023.

Heap's pricing page lists a free plan for up to 10k monthly sessions with 6 months of data history. Growth adds 12 months of history and unlimited users, and Pro and Premier are priced per session on request.

Best for: Teams without engineering time to plan and maintain tracking.

Pricing:

• Free: up to 10k sessions/month, 6 months of history
• Growth: estimate after installing the snippet
• Pro and Premier: custom, priced by sessions

Watch out for:

• No paid plan has a public price, and pricing is by sessions, so a busy marketing site costs more than its user count suggests.

Official site: Heap.

Matomo

Matomo is the privacy-first pick. Its On-Premise Community edition is free open source software with unlimited users and hits, so visitor data never leaves your own server, and Matomo markets a consent-free tracking mode for sites that want to skip cookie banners.

The Matomo pricing page starts Matomo Cloud at 29 (euros or dollars by region) a month excluding tax, for the Business tier at 50,000 hits a month, with two months free on yearly billing and a trial without a card. Self-hosters who want Heatmaps and Session Recording buy a bundle, from Team at €275 a month (about €230 a month billed yearly), or single plugins from the Matomo shop.

Best for: EU businesses and anyone who must keep analytics data on their own servers.

Pricing:

• On-Premise Community: free, unlimited users and hits
• Cloud Business: from 29 (euros or dollars by region) a month excluding tax (50,000 hits), 2 months free yearly
• On-Premise bundles, billed monthly: Team €275, Business €1,450, Enterprise €3,400 (about €230, €1,209 and €2,834 a month billed yearly)

Watch out for:

• It is web analytics first. Person-level product reporting like Kissmetrics needs User ID setup, and heatmaps and recordings cost extra when self-hosted.

Official site: Matomo.

Google Analytics 4

If Kissmetrics was mainly telling you which campaigns brought paying customers, GA4 may be enough. It is free, tracks events across website and app, and links directly to Google Ads and Search Console for attribution.

Per Google's data retention help page, standard properties keep user-level and event data for 2 or 14 months. Analytics 360, the paid edition, extends event data to 26, 38 or 50 months.

Best for: Marketing teams that need free acquisition and conversion reporting.

Pricing:

• Standard GA4: free
• Analytics 360: price on request

Watch out for:

• Explorations only reach back as far as the retention setting, so a free property cannot run a cohort analysis on users from 18 months ago.

Official site: Google Analytics 4.

How to choose

When to stay with Kissmetrics

Stay with Kissmetrics if your reports already work and your volume fits its tiers. Unlimited seats and integrations on Growth from $99 a month are hard to beat for a small team, and moving means re-instrumenting events and losing history. It also suits ecommerce and SaaS teams that care more about revenue per person than about session replay or feature flags.

Frequently asked questions