In the world of search engines, Google is definitely the king. People even use the word ‘google’ when describing searching for something on the web. MailChimp is the king in the world of email marketing; it's hard to name any alternatives to MailChimp.
For those looking for a handy, easy-to-use email marketing tool, MailChimp is probably the first option that crosses the mind. With a user-friendly interface and hassle-free experience, MailChimp has millions of users around the globe. The pricing plan starts from a free account with up to 2,000 subscribers and 12,000 free emails per month, which is more than enough for a beginner. You can also manage multiple email campaigns and do A/B tests.
However, it is its cons. While its email templates are excellent for certain campaigns, they aren't enough for e-commerce. Additionally, they have poor customer support and lots of new updates with inconsistent UI. Because of these reasons, you may be looking for alternatives to Mailchimp.
MailChimp is the industry benchmark, but it does not mean that it will work for any startup. If you need a more sophisticated solution to increase your subscribers or a cheaper alternative, MailChimp could become quite an expensive solution. So what’s the best email marketing software on the web? You will find the answer in this list of MailChimp alternatives.