A very wise man once said “Data will talk if you’re willing to listen to it.” and we couldn’t agree more. But even if you’re a good listener, listening to data is no walk in the park. This is why the market is saturated with data analytics tools which help you listen to data.
The sheer number of tools in the market can make decision making really difficult, especially if you’re a startup novice and aren’t familiar with the different tools in the market. A good decision can only be made if the pros and cons of a particular tool are weighed.
This article will focus on Mixpanel, a highly rated analytics tool. One of the main pros of this tool is that it goes into an incredible level of detail while performing analyses. The ability to track funnels and user-friendliness are some more pros.
Mixpanel also has some cons, one of them being that it gets slow while processing large amounts of data. Another con is that it is quite costly compared to other tools. If you’re working in a well-funded company, the price point shouldn’t be an issue, but smaller startups might be forced to look at alternatives.
If you are looking for alternatives, our team at Startup Stash has put together a comprehensive list of Mixpanel alternatives.