What’s the one thing which drives the world today? You may think it’s money, and you’re not wrong. But what’s the other thing? The secret language that only some people can understand. We’re talking about data!
Data is almost like a natural resource in that it can be harnessed for our benefit. But only if you know how to do it. Since not all of us are data masters, there is a wide range of tools that can help understand and analyze data.
However, there are so many tools available in the market that choosing the one that meets our requirements can be overwhelming. Luckily, there is a logical way through which this process can be simplified- by breaking down the pros and cons.
This article will look at alternatives to Optimizely, one of the many analytics tools out there. One of the main pros of this tool is that it provides an interface, making it really easy to run tests. Another pro of this tool is that it offers great customer service, easily accessible, and can resolve any queries.
Every coin has two sides, and every tool has cons. One of the cons of Optimizely is that it is slow loading, which affects website performance. Some users have also complained that it is an expensive tool and difficult to integrate with other platforms.
If you are not convinced that this tool is for you, you can check out a list of Optimizely alternatives put together by Startup Stash.