Ow.ly is an excellent URL-shortening solution that can greatly benefit your website's traffic and client database.
Each link may be personalized with tracking parameters so that analytics tools may be used to monitor its level of success. You are able to measure the traffic of links in addition to shortening them with Hootsuite's link shortener. You may also specify tracking parameters in Hootsuite, which will allow you to monitor the amount of online traffic that is generated by the links you share.
There are a bunch of decent tools out there that offer the same array of services as Ow.ly. And it can sure get confusing to choose the best from the lot. Luckily, we've got you covered with our curated lists of alternative tools to suit your unique work needs, complete with features and pricing.