Top Startups / March 22, 2022
Asaf Fybish

Asaf is an investor and startup growth advisor. He specializes in organic marketing and he's our Chief of Stash

Top South African Startups to Watch in 2022

The increasing VC presence and investment in the country is the reason why so many South African startups are propping up and thriving in recent years. South Africa is a country that is consistently considered to the jewel of Africa, with the biggest economy and one of the most developed infrastructure networks on the continent. With a population of more than 58 million people, the country has the available manpower to create a great startup ecosystem and many South African entrepreneurs are given the opportunity to create top startups that can develop all the way to becoming international stars.


1. Pineapple

Year Founded: 2017

HQ: Johannesburg, NA - South Africa, South Africa

Size: 1-10

Founders: Marnus van Heerden, Matthew Elan Smith, Ndabenhle Junior Ngulube

Pineapple is a financial technology startup from South Africa. The company provides quick and fair insurance. Pineapple's app was designed to be a more effective and easier way to get insurance; after simply taking a photo of the item you want to insure, the artificial intelligence within the app can detect the item and get you covered. With easy money saving options such as the button to turn off insurance, it is ideal for those uncertain about what to and what to not insure.

The insurance company was founded in 2017 by Marnus van Heerden, Matthew Elan Smith and Ndabenhle Junior Ngulube. Pineapple currently employs between one and ten people, but has had eight investors across five funding rounds, raising $9M in total funding. The headquarters are based in Johannesburg, South Africa.

2. Omnisient Collaborative Consumer Intelligence

Year Founded: 2019

HQ: Cape Town, NA - South Africa, South Africa

Size: 11-50

Founders: Anton Grutzmacher, Jon Jacobson

Omnisient Collaborative Consumer Intelligence is a South African information technology startup to watch this year. Omnisient Collaborative Consumer Intelligence, or otherwise just known as Omnisient, is a B2B data platform that allows businesses to obtain in depth insights from their own data. This allows businesses to grow their audience size, whilst not infringing customer privacy. Omniscient allows businesses to do this through collaborating with other businesses in the same industry, or even between divisions within the business.

Anton Grutzmacher and Jon Jacobson founded Omnisient in 2019 and have since completed three funding rounds, one in March 2020, then the second and third in July 2021. With nine investors, the total funding sits at $1.3M. The headquarters are located in Cape Town, NA - South Africa, South Africa and the company size is between eleven and fifty employees.

3. Howler

Year Founded: 2016

HQ: Johannesburg, NA - South Africa, South Africa

Size: 51-100

Founders: Stephen Cuzen

Howler is the next South African startup company to watch in 2022 and it operates within the events industry, using technology to provide an organising platform. The platform gives its customers the ability to control the event they are trying to run, with a whole lot less stress. The site helps users to be more efficient in all parts of the event organising process, from planning, to promoting, all the way to managing the event.

In 2016, Stephen Cuzen founded Howler that has now turned into a startup employing between fifty one and one hundred people. The headquarters are based in Johannesburg, NA - South Africa, South Africa. Since 2016, Howler has completed two funding rounds, one in May 2017 and the other in February 2020, which together, raised a total of $120K.

4. Investsure

Year Founded: 2017

HQ: Johannesburg, NA - South Africa, South Africa

Size: 1-10

Founders: Ignatious Nkwinika, Mbulelo Mpofana, Shane Curran

The next startup to watch in 2022 is the South African fintech company Investsure. The financial technology startup is working to make investing more secure for those investing. Investsure's customers can insure their listed investments against losses. This can make investing seem more exciting as it takes out the anxiety. Therefore, making more profit for partner investment platforms, whilst also preventing management from behaving against the interests of investors.

The startup was founded in 2017 by Ignatious Nkwinika, Mbulelo Mpofana and Shane Curran and currently has an employee size of one to ten individuals. The headquarters are located in Johannesburg, NA - South Africa, South Africa. In three funding rounds with four investors, Investsure managed to raise $761.5K.

5. ProfitShare Partners

Year Founded: 2017

HQ: Johannesburg, NA - South Africa, South Africa

Size: 1-10

Founders: Andrew Maren

The financial service startup ProfitShare Partners is another company from South Africa to watch this year. ProfitShare Partners is working to aid small and medium-sized enterprises by using technology. The tech allows ProfitShare Partners to help SMEs complete orders and contracts, to improve performance and encourage growth. With an easy online application, the fintech startup will send the customer a quote allowing them to have quick access to funding.

Andrew Maren founded ProfitShare Partners in 2017 and it now employs one to ten people and has a headquarters base in Johannesburg, NA - South Africa, South Africa. The startup has completed two funding rounds between November 2019 and July 2020, raising ZAR125M with two investors.

6. DARJYO

Year Founded: 2019

HQ: Durban, NA - South Africa, South Africa

Size: 1-10

Founders: Darshani Persadh, Jyothika Persadh

DARJYO is another South African startup working within the artificial intelligence and software industries. However, the company also operates in the greentech, big data, cyber security and quantum computing sectors. The company's aim is to turn everything into information that can be measured and learnt. DARJYO helps businesses to find the right technology for their needs, to help the South African economy grow.

DARJYO was founded in 2019 by Darshani Persadh, Jyothika Persadh. The company employs between one and ten people and has a headquarters in Durban, NA - South Africa, South Africa.

7. Zaio

Year Founded: 2018

HQ: Cape Town, NA - South Africa, South Africa

Size: 11-50

Founders: Akhil Boddu, Mahomed Asif Yousuf Hassam

Another tech company to watch this year is the South African based edtech startup Zaio. It is a digital learning platform that teaches users how to code, even users with no experience. The startup offers different teaching plans for different end goals, from just wanting to upgrade your career, to getting a high paid tech job. The learning is flexible as you can go at your own pace, but also get access to tutor support. Once a user has completed a course, they can get evidence by getting a certificate.

Akhil Boddu and Mahomed Asif Yousuf Hassam founded the educational technology startup in 2018 and it now employs between eleven and fifty individuals. The headquarters are located in Cape Town, NA - South Africa, South Africa. Zaio, or also known as Zaio Technology, has completed two funding rounds with two investors raising $70K. The first funding round took place in June 2019 and the second took place in August 2020.

8. FloatPays

Year Founded: 2019

HQ: Johannesburg, NA - South Africa, South Africa

Size: 1-10

Founders: Simon Ward

FloatPays is the next South African startup to watch in 2022. It is a fintech startup offering financial services and working within the education, human resources and training sectors. FloatPays works with businesses to help their employees manage their personal finances; the services include financial education, paycheck linked savings, and training. When businesses invest in FloatPays, they are investing in their employees and therefore the business itself. Wellness and productivity can be improved when money-stress is resolved.

The fintech startup was founded in 2019 by Simon Ward and it currently operates with an employee size of between one and ten employees. The headquarters base is in Johannesburg, NA - South Africa, South Africa. So far, the company raised $5.1M in total funding. This was achieved across three funding rounds with fifteen investors.

9. Explore Data Science Academy

Year Founded: 2017

HQ: Cape Town, NA - South Africa, South Africa

Size: 11-50

Founders: Aidan Helmbold, Dave Strugnell, Shaun Dippnall

Explore Data Science Academy is another South African startup. It operates within the education, artificial intelligence, software, analytics and information technology sectors providing edutech. Explore Data Science Academy is teaching its customers key big data, machine learning, data science and engineering skills that will make them more employable. The learning programmes have been designed by scientists with global experience and are regularly updated to keep pace with the ever changing data industries.

Aidan Helmbold, Dave Strugnell and Shaun Dippnall founded the startup in 2017 which has since grown to an employee size of eleven to fifty individuals. The headquarters are located in Cape Town, NA - South Africa, South Africa. One funding round in September 2017 raised a total of ZAR50M funding.

10. Digemy

Year Founded: 2017

HQ: Cape Town, NA - South Africa, South Africa

Size: 1-10

Founders: Kobus Louw

The next company on the list of South African startups to watch this year is Cape Town based Digemy. This is a company that works with training providers and operates in the edutech industry. Digemy aids these training providers to move their in person, physical workshops into successful remotely accessible, digital workshops. Creating an educational learning platform can be difficult, because engagement often drops online compared to in a classroom. However, Digemy is working to combat this by communicating with industry experts, completing research, animating, illustrating and turning content into videos to create customised learning.

Kobus Louw founded Digemy in 2017 and has a headquarters in Cape Town, NA - South Africa, South Africa. The company is made up of between one and ten employees and has had one investor so far. Two funding rounds were completed in January 2017 and September 2019, raising $68.5K total funding.

11. Aerobotics

Year Founded: 2014

HQ: Cape Town, NA - South Africa, South Africa

Size: 51-100

Founders: Benji Meltzer, James Paterson

Aerobotics is a South African startup operating in the agricultural and farming sectors using artificial intelligence, software, drones and machine learning to create and provide agtech. Aerobotics more specifically uses data analytics based on information gathered by drones footage and artificial intelligence to create crop insights. This then allows farmers to have a better understanding of their crops to increase farming efficiency.

In 2014, Benji Meltzer and James Paterson founded the agtech startup which now has a base in Cape Town, NA - South Africa, South Africa. The company employs between fifty one and one hundred people. In eight funding rounds, the startup has raised $27M in total funding with seventeen investors.

12. KHULA!

Year Founded: 2016

HQ: Johannesburg, NA - South Africa, South Africa

Size: 1-10

Founders: Jackson Dyora, Karidas Tshintsholo, Matthew Piper

KHULA! or otherwise known as Khula is another agriculture technology company from South Africa. Khula was designed to be a digital marketplace for farmers in Africa. The digital platform is an app that gives farmers a marketplace to buy resources such as fertiliser, seed and other things at a fair price, therefore helping farmers grow and succeed. Khula uses location technologies and offers logistics services for their users.

This South African startup was founded in 2016 by Jackson Dyora, Karidas Tshintsholo and Matthew Piper. The headquarters are located in Johannesburg, NA - South Africa, South Africa and the company has an employee size of between one and ten people. With two investors and two funding rounds, Khula has managed to raise $2.7M total funding.

13. Watobe

Year Founded: 2019

HQ: Cape Town, NA - South Africa, South Africa

Size: 11-50

Founders: Erik Lonnroth, Henry Warren

Watobe is the next startup to watch in 2022. It is an educational startup that provides an educational platform for those wanting to learn maths. Streamed and on-demand content is accessible for students using the Watobe platform. This learning platform makes education more accessible for those needing to study out of the day's working hours. This extra education is also much more cost effective than hiring a private tutor.

In 2019 Erik Lonnroth and Henry Warren founded the edtech startup Watobe. It now employs between eleven and fifty individuals and has a headquarters in Cape Town, NA - South Africa, South Africa. With two investors and two funding rounds, the company has managed to raise $1.1M in total funding.

14. Mindjoy

Year Founded: 2020

HQ: Cape Town, NA - South Africa, South Africa

Size: 1-10

Founders: Gabi Immelman

Mindjoy is a children's learning platform. It is another edtech startup from South Africa that is worth watching this year. Mindjoy was designed for children aged eight and above to learn the basics in how to code. What sets Mindjoy apart from other edtech startups is that it really focussed on creating a community of learners and it does this by incorporating both in person and online events. It offers a fun way of learning for children whilst teaching in small groups so each child gets the best out of the lesson.

Gabi Immelman founded the South African startup Mindjoy in 2020 and it now employs between one and ten people and has a headquarters based in Cape Town, NA - South Africa, South Africa.

15. Lipa Payments

Year Founded: 2019

HQ: Sandown, NA - South Africa, South Africa

Size: 1-10

Founders: Thando Hlongwane, Roger Bukuru

Lipa Payments is the next South African startup on our list of the top twenty one. The company has created tech that allows businesses and sellers to enable their customers an easier way of paying. Contactless payment is a growing purchasing method that many customers choose for the speed and ease. Lipa Payments allows businesses to use contactless payment without additional hardware. The software Lipa Payments is creating is making it a great startup to watch this year.

The South African company was founded in 2019 by Thando Hlongwane and Roger Bukuru. The company employs one to ten people and has a headquarters in Sandown, NA - South Africa, South Africa. Since being founded, the company has made ZAR10M in one funding round with one investor.

16. Lulalend

Year Founded: 2014

HQ: Cape Town, NA - South Africa, South Africa

Size: 11-50

Founders: Neil Welman, Trevor Gosling

Another growing startup from South Africa is the fintech company Lulalend. This startup is working with small businesses throughout South Africa to support them financially. Lulalend offers financial support by providing a quick and easy online lending service platform. The funding supplied by Lulalend is going into the South African economy, helping businesses achieve the growth they are aiming for.

Neil Welman and Trevor Gosling founded Lulalend in 2014. The startup now has a headquarters in Cape Town, NA - South Africa, South Africa and employs between eleven and fifty individuals. In two funding rounds with five investors, the company has managed to raise $6.5M total funding.

17. Inclusivity Solutions

Year Founded: 2015

HQ: Cape Town, NA - South Africa, South Africa

Size: 11-50

Founders: Jeremy Leach

Inclusivity Solutions is a South African fintech startup operating in the insurance technology and emerging markets industries. The company creates inclusive digital insurance markets that will protect their customers from their mobile phone. Inclusivity Solutions claim that its insurance is affordable and simple which is better suited to its customer base than traditional insurance products.

Jeremy Leach founded the business in 2015 and it now has an employee size of between eleven and fifty individuals. The company has its headquarters in Cape Town, NA - South Africa, South Africa. $5.8M has been raised so far in total funding across three funding rounds. These took place in March 2015, June 2019 and May 2020.

18. StokFella

Year Founded: 2015

HQ: Fourways, NA - South Africa, South Africa

Size: 11-50

Founders: Ruddy Mukwamu, Tshepo Moloi

StokFella is another South African fintech startup. It is operating within the financial services industry and is worth watching in 2022. The company aims to provide all South African citizens to achieve financial freedom through the use of their Stokvel. StokFella allows its users to manage their stokvel Club Book digitally.

StokFella was an idea formed, funded and researched for a couple of years before it was founded in either 2015 or 2016. The founders are Ruddy Mukwamu, Tshepo Moloi and the company now employs between eleven and fifty employees. The company also has a headquarters based in Fourways, NA - South Africa, South Africa. StokFella has managed to raise ZAR1M in just one funding round that took place in June 2017 with two investors.

19. Meerkat

Year Founded: 2015

HQ: Cape Town, NA - South Africa, South Africa

Size: 11-50

Founders: David O'Brien

Meerkat is again a fintech startup from South Africa. The company works within the debt collections, insurance and financial services sectors. Meerkat claims to be working to make the lives of its customers better with its financial wellness services. The company offers its users comprehensive cover done easily via the user's mobile phone.

The headquarters of Meerkat are located in Cape Town, NA - South Africa, South Africa and the employee size is between eleven and fifty people. David O'Brien founded the company in 2015 and since then, it has completed one funding round. This took place in January 2020 with one investor and it raised $80K in total funding.

20. Crossfin Technology

Year Founded: 2017

HQ: Cape Town, NA - South Africa, South Africa

Size: 1-10

Founders: Anton Gaylard, Dean Sparrow

The next startup on the list to watch in 2022 is Crossfin Technology. This South African fintech startup is offering its users with financial services to enable them quicker growth through digital commerce. Crossfin Technology (or otherwise known as Crossfin) is investing in fintech businesses to improve the industry. The business itself has a growing portfolio and is aiming high with its success.

Anton Gaylard and Dean Sparrow founded Crossfin Technology in 2017 and it now is headquartered in Cape Town, NA - South Africa, South Africa with an employee size of between one and ten individuals. In two funding rounds, the startup has raised an impressive $10M with five investors. One of the funding rounds took place in June 2017 and the other in October 2020.

21. Centbee

Year Founded: 2017

HQ: Gauteng, NA - South Africa, South Africa

Size: 1-10

Founders: Angus Brown, Lorien Gamaroff

Centbee is the final startup on the list to watch in 2022. The South African company is working with blockchain technology for financial services. Centbee offers its customers with a user friendly app to move money. The company has created an affordable way of carrying out these actions and a way to do it quickly. The app allows users to send money to their friends and family without the hassle as well as shop at their favourite stores all within one place.

Angus Brown and Lorien Gamaroff founded Centbee in 2017. It now has a headquarter base in Gauteng, NA - South Africa, South Africa and an employee size of between one and ten individuals. Three funding rounds have raised the startup $1.3M in total funding. The three funding rounds took place in January 2018, April 2019 and February 2020 with three investors.


FAQs

What is The Average Investment in South Africa?

The average Seed Round in Cape Town is worth $140,000 and the average Series A Round is worth $3 Million.

How Many Startups Are There in South Africa?

In 2020 it was estimated that there were around 660 startups within the country.

What Are The Biggest Industries South Africa?

The three main industries in South Africa are mining, manufacturing and metalworking.

Top South African Startups to...
Asaf Fybish

Asaf is an investor and startup growth advisor. He specializes in organic marketing and he's our Chief of Stash

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