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Buffer's customer service inbox for social media. Sunset in May 2020.
Buffer Reply was sunset in May 2020. Buffer's current tool for replying to comments is Buffer Community, which is included in every Buffer plan, including the free one.
Buffer bought Respondly and launched the product as Respond in February 2016, as a customer service inbox for Twitter. It was renamed Buffer Reply in August 2017. Buffer Community, the tool Buffer offers today, collects comments from Instagram, Facebook, LinkedIn, Threads, Bluesky, X, TikTok, Google Business Profile, YouTube and Mastodon in one place, with saved replies and AI-drafted replies.
Bottom line: if you came looking for Buffer Reply, use Buffer Community for comments, or a full social inbox tool if you need more.
Tweets and direct messages arrived in one live inbox, so a team could answer them without opening Twitter.
Reply, follow and archive from the inbox, and set follow-up reminders.
Track brand mentions and keywords with custom search queries, not just direct mentions.
Several people could share the inbox, which is what the paid plan was for.
| Option | Price | Status today |
|---|---|---|
| Reply, individual | Free | Ended in May 2020. |
| Reply Pro | $39/user/mo | Ended in May 2020. Price from the 2016 launch. |
| Buffer Free | Free | Available. Community inbox, 5 AI reply suggestions a week, 1 saved reply. |
| Buffer Essentials | $5/channel/mo | Available. Community inbox with unlimited AI replies. $60 a year per channel on yearly billing. |
| Buffer Team | $10/channel/mo | Available. Adds team features. $120 a year per channel on yearly billing. |
Reply prices are from Buffer's 2016 launch post. Buffer prices in $ per channel from buffer.com/pricing.
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