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Moz's keyword research tool: limited free use, full access with Moz Pro.
Moz Keyword Explorer is the keyword research tool from Moz. You can run a limited number of searches with a free Moz account. Heavier use needs a Moz Pro plan, which starts at $49 a month.
You enter a keyword and get a search volume range, a difficulty score and a list of keyword suggestions you can narrow with filters. You can look at the current search results for a keyword and save keywords to lists. When it launched, Moz also sold it on its own. Today the full version comes with Moz Pro, which has four plans and a 30-day free trial.
Bottom line: the free version is handy for a few lookups a month. If you need keyword research every day, compare Moz Pro with other paid suites, or with cheaper single-purpose keyword tools, before you commit.
Each keyword shows an estimated monthly search volume range.
A score for how hard it is to rank for a keyword on the first page.
Related keyword ideas, with filters to widen or narrow the list.
See who ranks for a keyword now, and save keywords into lists to sort and compare.
| Plan | Price | What you get |
|---|---|---|
| Free Moz account | $0 | Limited Keyword Explorer queries. |
| Moz Pro Starter | $49/mo | About $41 a month billed yearly. |
| Moz Pro Standard | $99/mo | About $79 a month billed yearly. |
| Moz Pro Medium | $179/mo | About $143 a month billed yearly. |
| Moz Pro Large | $299/mo | About $239 a month billed yearly. |
USD. Prices from a July 2026 summary of Moz Pro plans; moz.com could not be loaded for this check, so confirm on moz.com before you buy.
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