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Instead of coming up with their own strategy, marketers can use the platform to guide them through every step of the process, from ad creation to budgeting to audience targeting to data analysis. TikTok provides campaign optimization based on a number of advertising KPIs. Reach, traffic, app installs, lead generation, and conversions are some of the aims of the campaign. Choosing the target that is most in line with your aims will have a significant effect on its effectiveness.

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