Kapost Alternatives for B2B Content Operations Teams

Kapost has not been shut down. The Upland Kapost page still sells it as a way to plan, produce, distribute and analyse marketing content, split into Canvas for journey mapping, Studio for campaigns and workflows, Gallery for sales content and Insights for analytics. Upland sells it by demo and quote, with no public price.

Upland Software bought Kapost in May 2019, paying US$45 million in cash at closing plus a US$5 million holdback, per KMWorld's report on the deal. Upland's help centre lists Kapost release notes for spring and summer 2026, so the product is still maintained. Teams usually look around at renewal, when they want public prices, a lighter tool, or a vendor whose roadmap is all about content.

The seven picks cover the parts of Kapost one at a time: an enterprise like-for-like first, then mid-market calendars and production tools, then a sales enablement platform for what Gallery does.

Prices below are as of November 8, 2026. Our method is on How we review tools.

Quick comparison

Optimizely CMP

Optimizely Content Marketing Platform is the closest match in scope. It combines shared calendars, campaign planning, review and approval workflows and an integrated digital asset library, the same plan-to-publish loop Kapost Studio covers.

Its AI layer, Opal, writes campaign briefs and content plans and comes with a library of prebuilt agents, plus custom agents for your own steps, per the Optimizely CMP page. Pricing is a custom quote, and the platform connects to creative, social, sales and marketing automation tools.

Best for: Enterprise marketing teams that want Kapost's scope with AI planning built in.

Pricing:

• Custom quote; no public price or free plan
• Asset Management is also sold as a separate product

Watch out for:

• Reviewers on TrustRadius say reports are hard to build, the calendar view is clunky and asset search is weak.

Official site: Optimizely CMP.

CoSchedule

CoSchedule is a marketing calendar priced for small teams, with a custom Suite plan for larger departments. It is a far lighter tool than Kapost: no journey mapping or sales library, but a shared schedule everyone can see and a price you can read before talking to sales.

The CoSchedule pricing page lists Starter at US$29 a month billed yearly or US$39 monthly for one user, Professional at US$49 yearly or US$59 monthly for two users, and custom Suite plans from US$69 a month. A free plan schedules up to 15 posts at a time on one profile.

Best for: Content teams of a few people who want one visible marketing calendar.

Pricing:

• Free: up to 15 scheduled posts at a time, 1 profile
• Starter: US$29 a month billed yearly, US$39 billed monthly, 1 user
• Professional: US$49 a month billed yearly, US$59 billed monthly, 2 users (max 3)
• Suite: custom, from US$69 a month

Watch out for:

• Starter and Professional top out at one and three users, so a department-sized team ends up on the custom-priced Suite.
• X profiles cost US$16 each a month extra on Starter and Professional.

Official site: CoSchedule.

StoryChief

StoryChief joins a content calendar with publishing, so one article can go out to a blog and social channels from the same place. Growth and higher plans add approval workflows, tasks and campaigns, and Scale adds translations.

Unlike Kapost, it publishes its prices in dollars and euros. Starter is US$59 a month billed yearly (US$708), Growth US$279 a month billed yearly for 5 users, and Scale US$449 a month billed yearly for 10, per the StoryChief pricing page. The trial needs no credit card.

Best for: B2B teams that want planning, approvals and distribution without an enterprise contract.

Pricing:

• Starter: US$59 a month billed yearly, US$69 monthly, 1 user
• Growth: US$279 a month billed yearly, US$339 monthly, 5 users
• Scale: US$449 a month billed yearly, US$539 monthly, 10 users
• Agency: US$81 per workspace a month billed yearly
• Enterprise: from 1,000 euros a month

Watch out for:

• Approvals are not on Starter, so a Kapost-style review chain starts at US$279 a month.

Official site: StoryChief.

Bynder Content Workflow

Content Workflow is Bynder's tool for producing and approving content before it reaches a CMS. Writers fill structured templates, reviewers move items through custom workflow stages, and inline comments keep feedback on the draft.

It links editorial content to Bynder's DAM and has an API for custom integrations. AI tools for drafting, editing, translation and tone run on OpenAI models with usage controls, per the Content Workflow page. There is a 14-day trial; pricing goes through sales.

Best for: Teams whose Kapost bottleneck was drafting and sign-off, not planning.

Pricing:

• Contact sales for a quote
• 14-day free trial

Watch out for:

• The Content Workflow page says the interface is English only, even though content can be written in any language.
• It has no journey mapping or content analytics like Kapost Canvas and Insights.

Official site: Bynder Content Workflow.

Airtable

Airtable is the do-it-yourself route. A base with calendar, kanban and grid views plus automations can track every asset from brief to publish, though you design every field and status yourself.

Team costs US$20 per user a month and Business US$45 per user a month, both billed yearly, and only people who edit a base are charged, per the Airtable pricing page. Read-only viewers and form submitters are free.

Best for: Lean teams that want a cheap, custom content tracker.

Pricing:

• Free plan for individuals and very small teams
• Team: US$20 per editor a month, billed yearly
• Business: US$45 per editor a month, billed yearly
• Enterprise Scale: custom

Watch out for:

• Automation and API use are capped by plan, and nobody hands you a ready content workflow.

Official site: Airtable.

Planable

Planable replaces the review part of Kapost for social content. Posts sit in feed, calendar or grid views, and stakeholders approve them in place; Pro supports required approvals and Enterprise adds multi-level, stacked approval steps.

Pricing is per workspace with unlimited users: Basic at US$33 a month and Pro at US$49, with yearly billing giving two months free, per the Planable pricing page. The free trial allows 50 posts in total with no time limit.

Best for: Agencies and brand teams that need client sign-off on social posts.

Pricing:

• Free trial: 50 posts total
• Basic: US$33 per workspace a month, 60 posts
• Pro: US$49 per workspace a month, 150 posts
• Enterprise: custom

Watch out for:

• Posts are capped per workspace: 60 a month on Basic and 150 on Pro.

Official site: Planable.

Seismic

If your team leaned on Kapost Gallery to put approved content in front of sales reps, Seismic is the specialist for that job. Its Enablement Cloud combines a content library, the Aura AI layer, digital sales rooms, coaching and meeting intelligence.

Pricing is by quote after a demo, with no public figures on the Seismic site. Its homepage pitches trusted content and role-based agents everywhere your teams work.

Best for: Revenue teams that need governed sales content more than editorial planning.

Pricing:

• Contact sales; no public price

Watch out for:

• It replaces Gallery, not Studio: campaign planning and editorial workflows still need another tool.

Official site: Seismic.

How to choose

When to stay with Kapost

Stay on Kapost if your team uses all four parts: journey mapping in Canvas, workflows in Studio, Gallery feeding Salesforce, and Insights reporting. None of the tools above covers that whole loop in one product, so replacing Kapost often means buying two. Upland's help centre lists 2026 release notes, so ask for a renewal quote and compare it with Optimizely CMP before you move.

Frequently asked questions