Kuula Alternatives for 360 Virtual Tours

Kuula is a hosted platform for 360 photos and virtual tours, used heavily for real estate listings. You upload equirectangular images, link them with hotspots and share or embed the tour. It is active, and its Pro page says the free account gives you 300 posts to start. Pro adds white labelling, unlisted tours and a chromeless player for MLS listings, while custom domains and password protection need Business.

People look elsewhere for three reasons: they want a bigger free tier, a one-time licence instead of a subscription, or self-hosted tours that do not depend on a platform staying online. The seven picks below start with hosted builders like Kuula, then desktop software you buy, then Matterport for scanned spaces, and finally two free open source viewers for developers.

Prices below are as of November 8, 2026. Our method is on How we review tools.

Quick comparison

Panoee

Panoee works much like Kuula: upload panoramas in the browser, add hotspots, publish to a hosted link. The difference is the free plan. The pricing page lists unlimited projects and tours on it, panoramas up to 32K, unlimited bandwidth, 7 hotspot types and basic analytics, with 3 GB of storage on a Panoee subdomain.

Paid plans add premium projects and custom domains. Pro costs $22 a month. Pro+ costs $200 a year, which Panoee says saves 24%, and adds priority support. Enterprise is $99 a month with 20 GB and a white-label domain, extra storage costs $0.15 per GB a month, and tours are stored on AWS S3. There is a 7-day refund window.

Best for: Photographers who want Kuula-style hosting with more free room.

Pricing:

• Free: unlimited tours, 3 GB storage, Panoee subdomain
• Pay as You Go: $7 to $12 per month
• Pro: $22 per month
• Pro+: $200 per year, adds priority support
• Enterprise: $99 per month, 20 GB, white-label domain
• Extra storage: $0.15 per GB per month

Watch out for:

• Every plan below Enterprise shares the same 3 GB storage cap, per the pricing page, so large tour libraries need the storage add-on.
• Tours are hosted on Panoee's servers, so they stay online only as long as your account does.

Official site: Panoee.

CloudPano

CloudPano is built for real estate agents rather than general 360 hobbyists. Beyond hotspots and embeds, the higher plan adds 2D floor plans and 3D dollhouse views, Google Street View publishing, live video chat inside a tour and privacy settings, which are the features listing agents ask for.

The CloudPano site lists Pro at $22.50 a month billed yearly for up to 3 published projects with no watermark, and Pro Plus at $33 a month billed yearly for unlimited projects and white labelling on your own URL. Commercial, for teams of 5 with lead capture and analytics, starts at $199 a month billed yearly.

Best for: Real estate agents and photographers selling listing tours.

Pricing:

• Pro: $22.50 per month, billed yearly, up to 3 published projects
• Pro Plus: $33 per month, billed yearly, unlimited projects
• Commercial: from $199 per month, billed yearly, 5 users
• Enterprise: contact sales

Watch out for:

• Pro caps you at 3 published projects, so an active photographer needs Pro Plus.
• A July 2026 comparison by SkyeBrowse says free tours are limited to three and expire after 120 days.

Official site: CloudPano.

3DVista

3DVista Virtual Tour Pro is desktop software for Windows and Mac that you pay for once. The store lists it at $499 or €499, with unlimited tours, the Stitcher 4 app and one free month of hosting. After that, hosting is optional and starts at €99 a year.

Where Kuula keeps everything on its platform, 3DVista lets you export a tour with a standalone player that runs offline, or upload it to any server you like. It also supports VR headsets and Live Guided Tours, a video meeting room on top of the tour where you lead viewers from room to room.

Best for: Agencies that want to own their tours and host them anywhere.

Pricing:

• Virtual Tour Pro: $499 or €499, one-time, unlimited tours
• Hosting and analytics: from €99 per year, optional

Watch out for:

• It is a desktop app, so you cannot build or edit a tour from a phone or a borrowed laptop.
• Analytics come with the paid hosting service, which starts at €99 a year after the free month, per the store.

Official site: 3DVista.

Pano2VR

Garden Gnome's Pano2VR is the tool for photographers who want full control over how a tour looks. Its skin editor lets you design your own buttons and menus, and version 8, released in May 2026, can show 3D models and Gaussian splats inside a tour and use them for transitions between panoramas. A new Project Wizard builds a simple tour from dragged-in files.

The Pano2VR 8 release post lists a subscription at €40 a month, billed in 3-month periods, or €360 a year, which includes all future versions and the Gnome Cloud Small hosting package. Owners of a version 7 licence can buy an upgrade instead, with the fee depending on when they bought it.

Best for: Tour builders who want custom interfaces, 3D content and their own hosting.

Pricing:

• Subscription: €40 per month, billed every 3 months, or €360 per year
• Includes Gnome Cloud Small hosting
• Upgrade from version 7: priced per account

Watch out for:

• Version 8 saves projects as JSON, and they cannot be opened in earlier versions, per the release post.
• Subscriptions cannot be bought through resellers.

Official site: Pano2VR.

Matterport

Matterport is a different kind of product. Instead of linking flat 360 photos, it builds a measurable 3D model from a Matterport camera, a supported 360 camera or a phone, with dollhouse and floor-plan views. It costs more than a photo tour.

Pricing changed on October 12, 2026. According to PricingSaaS, which tracks the plans page, Professional now starts at $90 a month billed yearly ($108 billed monthly) for 10 active spaces, rising to $585 a month for 150 spaces. The free, Starter and Business plans were removed, and larger accounts go to Enterprise. A free trial with limited access remains.

Best for: Agents and property managers who want scanned 3D walkthroughs.

Pricing:

• Free trial with limited access
• Professional: $90 per month billed yearly, $108 billed monthly, 10 spaces
• Higher tiers: 20 spaces $125, 50 spaces $245, 150 spaces $585 per month
• Enterprise: contact sales

Watch out for:

• You pay per active space, so a large archive of old listings keeps costing money unless you archive it.
• The October 2026 change raised Professional from $58 a month for 20 spaces to $90 for 10, and dropped the $12 Starter plan, per PricingSaaS.

Official site: Matterport.

Marzipano

Marzipano is Google's open source 360 viewer for the web, released under the Apache 2.0 licence. It comes with a free Marzipano Tool that turns your panoramas into a ready-made tour folder: upload images, add hotspots, download a ZIP and put it on any web host. You pay nothing and depend on no platform.

For developers it is a JavaScript library, so you can embed tours in your own site, style them yourself and keep the files next to the rest of your code. The trade-off is that it is a viewer, not a business: no analytics, no lead forms and no hosting.

Best for: Developers and tinkerers who want free, self-hosted tours.

Pricing:

• Free and open source (Apache 2.0)
• Hosting costs are whatever your web host charges

Watch out for:

• It is not actively developed. The last release on npm is 0.10.2, from March 2021.
• Anything beyond basic hotspots means writing JavaScript.

Official site: Marzipano.

Pannellum

Pannellum is a lightweight panorama viewer under the MIT licence. A tour is defined in a JSON config file that lists scenes and hotspots, so you can keep tours in version control and generate them from a script. It handles equirectangular, cube map and multi-resolution panoramas.

Unlike Marzipano, it still gets releases. The npm package shows version 2.5.7, published in February 2026. You host the files yourself, on any static web host.

Best for: Web developers who want a maintained, free viewer they control.

Pricing:

• Free and open source (MIT)

Watch out for:

• There is no visual editor, so tours are built by editing JSON or code.
• No hosting, analytics or support come with it.

Official site: Pannellum.

How to choose

When to stay with Kuula

Stay with Kuula if you shoot a steady stream of 360 tours and just want to upload, link and share without managing software or servers. The free account's 300 posts cover a lot of testing, and Pro's white-label and MLS-friendly player handle most real estate jobs, per the Pro page. Its flat fee is also easier to budget than Matterport's per-space pricing.

Frequently asked questions