Rebrandly Alternatives for Branded Links and Click Stats

Rebrandly is a branded link shortener: you connect a domain you own and every short link carries your name instead of a generic one. It is active, with iOS and Android apps, a REST API and, new this year, an MCP server and Claude connector listed on the Rebrandly homepage.

Most people who leave run into the free plan first. It allows 10 links a month, 1 custom domain next to rebrand.ly and engagement data on 100 clicks. Paid plans start at Essentials, $8 a month billed yearly or $11 billed monthly, and the yearly discount reaches 31% on higher tiers. Reliability is the other complaint. Recent reviews on Rebrandly's Trustpilot page describe broken links and support requests left unanswered for months.

The eight picks below are ordered for the most common case, a small team that wants links on its own domain with honest click stats, and end with two you host yourself.

Prices below are as of November 6, 2026. Our method is on How we review tools.

Quick comparison

Short.io

Short.io gives away what Rebrandly charges for. The free plan holds 1,000 branded links in total, 5 custom domains and 50,000 tracked clicks a month, and API access, A/B tests and QR codes sit on every tier, per the Short.io pricing page. On Rebrandly, 5 domains would take you past Professional.

Paid plans are cheap at the bottom. Hobby costs $5 a month for 2,500 links and 7 domains with country targeting, and Pro at $18 a month removes the link cap, lists unlimited tracked clicks and adds password protection and link expiry. Rebrandly Professional, by contrast, stops tracking at 25,000 clicks a month.

Best for: A solo marketer or founder who wants several branded domains without paying yet.

Pricing:

• Free: 1,000 branded links total, 5 custom domains, 50,000 tracked clicks/month, 1 user.
• Hobby $5/month, Pro $18/month, Team $48/month, Enterprise $148/month. Yearly billing saves 17%.

Watch out for:

• Pro is still a one-user plan. A second seat, mobile deep links and a 99.9% uptime SLA start at Team for $48 a month.
• Domain registration is not included on any plan, so the domain is a separate bill.

Official site: Short.io.

Dub

For a team, Dub is the pick to price against Rebrandly Professional. Pro costs $27 a month billed yearly or $30 monthly and includes 3 users, 10 custom domains and a year of analytics retention, according to the Dub links pricing page. Rebrandly needs Growth at $104 a month yearly to reach 10 domains.

The code is the other difference. About 99% of the Dub repository is open source under AGPLv3, with an /ee folder under a commercial licence, so you can read how redirects and tracking work or run your own copy. Rebrandly offers no such option.

Best for: A developer-led team that wants an API-first shortener and the option to self-host later.

Pricing:

• Free: 25 new links/month, 1,000 tracked events/month, 3 custom domains, 1 user.
• Pro $27/month billed yearly ($30 monthly). Business $81 yearly ($90 monthly). Advanced $270 yearly ($300 monthly).

Watch out for:

• Yearly Pro hands you 12,000 links and 600,000 events for the year upfront, while monthly Pro gets 1,000 new links a month, so the two billing options behave differently.
• The free plan's 25 new links a month is close to Rebrandly Free's 10, so Dub only wins once you pay.

Official site: Dub.

Linkly

Linkly aims at marketers who run ads. Pro adds tracking pixels that fire on each click, and the Linkly pricing page lists Meta, Google Ads, TikTok, LinkedIn and Pinterest among supported tags. Smart redirects by country or device, a link rotator and dynamic QR codes are part of the product too.

The free tier is ten times Rebrandly's link allowance: 100 links and 500 tracked clicks a month, 1 custom domain and full API access. Integrations include Zapier, Make, n8n, Google Sheets and GA4, plus Chrome and Firefox extensions.

Best for: A paid-social team that wants pixels and automations on branded links.

Pricing:

• Free: 100 links/month, 500 clicks/month, 1 custom domain.
• Starter $15/month (annual only). Pro $32/month, Business $107/month, Unlimited $833/month on annual billing; Pro and above can switch to monthly.
• Add-ons: 25,000 clicks or 1,000 links for $20.50/month each, billed annually.

Watch out for:

• On the free plan, links pause once the 500-click monthly quota is used up, while Rebrandly Free keeps links working and only caps the stats.
• Starter is annual only; Pro and above can switch to monthly.

Official site: Linkly.

TinyURL

Click data is where TinyURL beats Rebrandly for free users. The free plan tracks unlimited clicks, shows no ads and its links never expire, per the TinyURL pricing page. Rebrandly Free hides everything after 100 clicks.

Pro costs $9 a month billed yearly ($108) or $11 monthly, close to Rebrandly Essentials. It adds 3 branded domains and keeps 2 years of analytics, covering referrer, location, device, OS and browser.

Best for: Someone who shares a few links widely and wants every click counted.

Pricing:

• Free: 30 links/month, unlimited tracked clicks, no custom domains.
• Pro $9/month billed yearly or $11 monthly. Bulk 50K $69/month yearly or $83 monthly. Enterprise from $3,999/year. Prices exclude taxes.

Watch out for:

• Pro includes 125 links a month and charges $1.50 for each extra 10, so batch campaigns get expensive.
• A custom domain needs a paid plan, unlike Rebrandly Free, which includes one.

Official site: TinyURL.

Bitly

Bitly is the household name, and it now bundles links with QR codes and simple landing pages in one account. Core costs $10 a month and is sold on yearly billing only ($120), Growth $29 a month billed yearly ($348) adds a complimentary custom domain and 120 days of analytics, and Premium at $199 a month billed yearly keeps a full year.

The free plan changed for the worse. The Bitly help center says free links now open an interstitial page with a destination preview and an ad before visitors reach your page.

Best for: A brand team that prints QR codes and wants them managed next to its links.

Pricing:

• Free: 5 links/month, 2 QR codes/month, ads on links.
• Core $10/month billed yearly ($120). Growth $29/month billed yearly ($348). Premium $199/month billed yearly ($2,388). Monthly billing costs more. Enterprise by quote.

Watch out for:

• Core keeps only 30 days of analytics, and the first plan that lists a complimentary custom domain is Growth.
• The ad page on free links rules out the free tier for anything customers see.

Official site: Bitly.

Cuttly

Cuttly, at cutt.ly, puts more around the link than Rebrandly does: a link-in-bio page, surveys and Action Pages, which are standalone call-to-action pages with a button, optional video and a countdown timer. The Cuttly help article says Action Pages start on the Single plan.

Free includes 1 branded domain and 30 links a month, three times Rebrandly Free. Single costs $25 a month or $275 a year and brings 5,000 links, 5 branded domains and 365 days of history.

Best for: A creator who wants a bio page and simple campaign pages on the same domain as the links.

Pricing:

• Free: 30 links/month, 1 branded domain, 30 days of analytics.
• Starter $12/month or $132/year. Single $25/month or $275/year. Team $99/month or $1,089/year. Team Enterprise $149/month or $1,639/year.

Watch out for:

• Free and Starter keep only 30 days of click history.
• The free API allows 3 calls per 60 seconds and cannot create links on your branded domain.

Official site: Cuttly.

YOURLS

YOURLS (Your Own URL Shortener) is a PHP script you install on your own server and domain. It is MIT licensed and has click history, referrer and location reports, an API, bookmarklets and a plugin system. Links, users and domains have no plan limits because there is no plan.

The project is maintained. The YOURLS releases page shows 1.10.6 on August 30, 2026, after a security hardening release two days earlier, and 1.10.x requires PHP 8.1 or newer.

Best for: A technical team that wants Rebrandly-style branded links with no monthly bill.

Pricing:

• Free and open source (MIT). You pay for hosting and the domain.

Watch out for:

• Patching is your job. Release 1.10.4 in May 2026 fixed an XSS bug in stats pages that came through referrer data.
• QR codes and team roles are not in the core feature list, so they mean plugins or your own work.

Official site: YOURLS.

Kutt

Kutt is an MIT-licensed shortener with about 11.1k GitHub stars that runs on SQLite, Postgres or MySQL. Its public instance at kutt.to lets you add a custom domain for free and set a password, expiry date and description on each link, which Rebrandly Free does not offer.

Self-hosting is lighter than YOURLS for teams already on Docker or Node. The hosted site needs no install at all, though it publishes no uptime terms.

Best for: A side project that needs a free branded domain today and a self-host path later.

Pricing:

• kutt.to: free. A Premium tier is linked, with no public price.
• Self-hosted: free, open source (MIT).

Watch out for:

• The Kutt README warns that kutt.it is not run by the project and could be a phishing site. Use kutt.to.
• Analytics are basic next to Rebrandly's, which lists conversion tracking, exports and webhooks.

Official site: Kutt.

How to choose

When to stay with Rebrandly

Stay with Rebrandly if you need routing by city or by hour, SSO with SAML, audit logs or a 99.99% uptime SLA, all listed on its homepage and rare among cheaper tools. Its native iOS and Android apps and the new MCP server also matter if you create links from a phone or an AI assistant. If you mainly compare it with Short.io, our Short.io alternatives page covers that side.

Frequently asked questions