Entrepreneur DNA Assessment

Q: Is the Entrepreneur DNA Assessment free?

The report preview is free for FI applicants. Founder Institute applicants get a free Entrepreneur DNA Report Preview after the test. Organization plans start at $4,999 a year.

Q: How long does it take?

About 30 minutes. It has a personality section and a section of logic and pattern-matching puzzles.

Q: Who makes it?

The Founder Institute. FI says it has studied founder traits since 2009 and has data from more than 250,000 applicants on 6 continents.

Q: What do I get at the end?

A report right after you finish. It shows your strengths, traits that may hinder you, and how you compare with other applicants.

Q: Can organizations use it?

Yes, on paid plans. Starter is $4,999 a year, Professional is $9,999 a year, and Enterprise is custom. They suit accelerators, funds, universities and companies.

Q: Where can I find other startup launch tools?

In our launch tools list. See our startup launch tools category.

A 30-minute Founder Institute test of your entrepreneurial traits and thinking.

Founder Institute30-minute testFree preview for FI applicants

Visit dna.fi.co ↗Last verified: 5 Nov 2026

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~30 minTo complete

250,000+People compared

17+ yearsOf research

$4,999/yrOrg plans from

The short version

What is the Entrepreneur DNA Assessment?

The Entrepreneur DNA Assessment is a 30-minute online test from the Founder Institute that measures your entrepreneurial traits and logical thinking, then gives you a report. Founder Institute applicants get a free report preview, and organizations pay for plans from $4,999 a year.

The test has two parts. One maps your personality traits, the other uses puzzles to test pattern matching and logic. Your results are compared with more than 250,000 entrepreneurs who took it, and the Founder Institute says it rests on 17+ years of research, going back to 2009. Accelerators, funds, universities and companies use the paid version to screen and develop founders or staff at scale.

Bottom line: take it if you are applying to the Founder Institute or want a structured look at your strengths. Do not treat a single test score as a verdict on whether you should start a company.

What it does

Key features

Two-part test

A personality section plus pattern-matching and logic puzzles, in about 30 minutes.

Benchmark report

Your scores are compared with the average of more than 250,000 past applicants.

Strengths and weaknesses

The report highlights strengths, traits that may hold you back, and tips for each.

Tools for organizations

Admin dashboard, manager reports, CSV import and export, and your own branding.

What it costs

Entrepreneur DNA Assessment pricing (2026)

Plan	Price	What you get
Report Preview	Free	For Founder Institute applicants, right after the assessment.
Starter	$4,999/year	Or $1,749 a quarter. Up to 200 tests, 2 admins, deep-dive on 15 traits, basic branding.
Professional	$9,999/year	Or $2,999 a quarter. Unlimited tests and admins, all 27 traits, advanced branding.
Enterprise	Custom	Custom scoring, FI expert consultations, SSO and integrations.

Source: fi.co/dna and dna.fi.co/pricing on 5 Nov 2026. Prices shown in $. No individual paid plan is listed.

Honest fit

Who it's for, who it isn't

Pick Entrepreneur DNA if

You are applying to the Founder Institute
You want a structured look at your founder strengths and gaps
You run an accelerator or program and screen many founders
You want to find entrepreneurial people inside a company

Look elsewhere if

You want a quick, casual personality quiz
You want proof an idea will work, since this measures people, not ideas
You are an individual wanting the full report outside FI
You need a free tool for a whole team

What people ask

Entrepreneur DNA FAQ

Is the Entrepreneur DNA Assessment free?

The report preview is free for FI applicants. Founder Institute applicants get a free Entrepreneur DNA Report Preview after the test. Organization plans start at $4,999 a year.

How long does it take?

About 30 minutes. It has a personality section and a section of logic and pattern-matching puzzles.

Who makes it?

The Founder Institute. FI says it has studied founder traits since 2009 and has data from more than 250,000 applicants on 6 continents.

What do I get at the end?

A report right after you finish. It shows your strengths, traits that may hinder you, and how you compare with other applicants.

Can organizations use it?

Yes, on paid plans. Starter is $4,999 a year, Professional is $9,999 a year, and Enterprise is custom. They suit accelerators, funds, universities and companies.

Where can I find other startup launch tools?

In our launch tools list. See our startup launch tools category.

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