Threekit Alternatives for 3D and AR Product Configurators

Threekit was known for 3D product configurators, AR views and virtual photography for online stores. The company is still active, but its focus has moved. On October 1, 2026 the company announced "Threekit AI-Native CPQ", a configure-price-quote platform where buyers and dealers describe what they need and the system builds a valid configuration and quote. The Threekit homepage now leads with "The AI-Native CPQ Built for Manufacturers" and publishes no prices; the only route is a demo.

That leaves brands that wanted a visual 3D or AR configurator on their store looking for a new vendor. The seven picks below are ordered for that buyer: e-commerce configurators with public prices first, then enterprise configurators priced by quote, then simpler 3D viewers for brands that do not need option logic. For 360 photo tours rather than product models, see our Kuula alternatives page.

Prices below are as of November 8, 2026. Our method is on How we review tools.

Quick comparison

Zakeke

Zakeke covers the e-commerce side of what Threekit used to sell: a 3D and 2D product customiser, AR viewing on every plan and virtual try-on. Shoppers pick options or add their own text and images before they buy. It also connects to print-on-demand and dropshipping services, Zapier, webhooks and an API.

The pricing page lists Starter at $59 a month billed yearly ($69.90 monthly) for 10 published products, Grow at $110 ($129.90) for 50 and Scale at $255 ($299.90) for 100, in USD. On top comes a fee per customised product sold: 1.9%, 1.7% and 1.5% on those plans, and none on Enterprise. All plans start with a 14-day trial without a card.

Best for: Brands selling personalised products through an online store.

Pricing:

• Starter: $59 per month billed yearly, $69.90 monthly; 10 products; 1.9% per sale
• Grow: $110 billed yearly, $129.90 monthly; 50 products; 1.7%
• Scale: $255 billed yearly, $299.90 monthly; 100 products; 1.5%
• Enterprise: custom, no transaction fee
• Add-ons: 3D DAM and AR Viewer Pro $29.90, virtual try-on from $40, extra user $4.90 per month

Watch out for:

• The transaction fee grows with sales, so a busy store can pay more in fees than in subscription.
• Removing the "Powered by Zakeke" badge costs $14.90 a month on Starter, per the pricing page.

Official site: Zakeke.

Roomle

Roomle, sold under the Rubens name, is built for furniture makers, retailers and shop-fitters, though its configurators also handle consumer goods and machinery. It goes further than most picks here: modular products that snap together, parts lists, order and price APIs, and a room designer with 2D and 3D floor plans.

Prices are public, in euros and before tax. The pricing page starts the 3D and AR Viewer at €100 a month or €1,000 a year for 100,000 views a year. The Basic Variant Configurator is €850 a month or €8,500 a year for up to 15 configurators, and the Full Logic Modular Configurator is €1,450 or €14,500, with an SDK. Enterprise adds ERP, CRM and PIM integration.

Best for: Furniture and interior brands that sell modular or made-to-order products.

Pricing:

• 3D and AR Viewer: from €100 per month or €1,000 per year
• Material Configurator: from €280 per month or €2,800 per year
• Room Designer: from €650 per month or €6,500 per year
• Basic Variant Configurator: from €850 per month or €8,500 per year
• Full Logic Modular Configurator: from €1,450 per month or €14,500 per year
• Enterprise: custom

Watch out for:

• Every plan has a view cap: 100,000 or 180,000 views a year, and 500,000 on Enterprise, per the pricing page.
• Each plan covers one platform, so a brand with several web shops needs Enterprise.

Official site: Roomle.

Expivi

Expivi sits closest to where Threekit is heading, but keeps 3D in the box. Its core, which is always included, covers product rules and options, pricing logic, quotes and orders, and a bill of materials. Visualisation in 2D or 3D and AR, a modular configurator and a design-to-print module are add-ons.

That structure suits a manufacturer whose dealers need a correct quote first and a pretty render second. The pricing page describes the modules but gives no numbers, saying costs are worked out on the demo call before a proposal is written.

Best for: Manufacturers who need configuration rules, quoting and 3D in one system.

Pricing:

• Price on request after a demo
• Core always included; 3D/AR, modular configurator and design-to-print are add-ons

Watch out for:

• No list price, so you cannot compare it with Zakeke or Roomle until you sit through a demo.
• The pricing page itself admits earlier versions drew criticism and were reworked, so ask for references on the current platform.

Official site: Expivi.

Emersya

Emersya, in business since 2012, is the most direct like-for-like for Threekit's old product line. Its site lists a 3D product configurator, 3D product viewers, web-based AR, 3D product photography and digital product creation on one platform, which is the same set of jobs Threekit used to pitch to brands and retailers.

It is an enterprise sale. Expect a project that includes building or converting your 3D models, setting up the configuration rules and embedding the viewer on your site, rather than a self-serve plan you switch on in an afternoon.

Best for: Brands that want a managed configurator plus rendered product images from the same models.

Pricing:

• Price on request; no plans published

Watch out for:

• Without public prices it is hard to budget, and small catalogues may not justify an enterprise project.
• You depend on the vendor for model work unless your team already produces real-time 3D assets.

Official site: Emersya.

Vectary

Vectary is a browser-based 3D design tool with a viewer you can embed, so a marketing team can build an interactive product scene, animations and AR without a developer. Its AI features generate images and 3D models from credits. The Team plan adds CAD import and optimisation, which helps when your source models come from engineering.

The pricing page lists a free plan with 5 projects, Starter at $25 a month for 25 projects, 2 seats and 3,000 credits, and Team at $250 a month for 250 projects and 5 seats, all billed monthly and before tax. WebXR, app-free AR and the Viewer API sit on the custom-priced Business plan.

Best for: Marketing teams that want interactive 3D scenes without hiring developers.

Pricing:

• Free: 5 projects, 1 seat
• Starter: $25 per month, 25 projects, 2 seats, 3,000 credits
• Team: $250 per month, 250 projects, 5 seats, 40,000 credits
• Business: custom
• Credit top-ups from $25 for 2,500

Watch out for:

• Every public view counts against your limits, including your own and AR views, per the pricing page.
• There is no configurator plan; option logic and high-traffic embeds need the custom Business plan or the Distribution add-on.

Official site: Vectary.

Sketchfab

Sketchfab is the simplest way to put an interactive 3D model on a product page. You upload a model, set materials and annotations, and paste an embed code; shoppers on phones can open it in AR from the browser without an app.

The pricing page lists a free Basic plan with 10 uploads a month at up to 100MB each, and Pro at $15 a month billed yearly ($180 a year) for 50 uploads at up to 200MB. Enterprise is quoted and allows 500MB files.

Best for: Brands that want an embeddable 3D and AR viewer for a small catalogue.

Pricing:

• Basic: free, 10 uploads per month, 100MB per file
• Pro: $15 per month billed yearly ($180 per year), or $24 billed monthly; 50 uploads, 200MB
• Enterprise: quote, 500MB files

Watch out for:

• It is a viewer, not a configurator. Swapping colours or parts means separate models or custom code against its API.
• Pro is $15 a month billed yearly but $24 on monthly billing, per the Sketchfab help centre.

Official site: Sketchfab.

Shopify 3D and AR

If you sell on Shopify and only need customers to spin a product and place it in their room, you may not need a vendor at all. Shopify product media accepts GLB and USDZ files up to 500 MB, optimises files over 15 MB, and creates both formats so the model opens in AR on iOS and Android, per the media types help page.

It comes with the store subscription. The pricing page lists Basic at $29 a month billed yearly or $39 monthly, and Grow at $79 or $105. Add an app such as Zakeke later if you need real options.

Best for: Shopify merchants who want 3D and AR views for a fixed product.

Pricing:

• Included in all Shopify plans
• Basic: $29 per month billed yearly, $39 monthly
• Grow: $79 per month billed yearly, $105 monthly
• Advanced: $299 per month billed yearly, $399 monthly

Watch out for:

• Your theme has to support 3D media, or you need to update or modify it, per Shopify's 3D models help page.
• A 3D model is product media, so it shows one fixed model; there is no option logic or pricing rules.

Official site: Shopify 3D and AR.

How to choose

When to stay with Threekit

Stay with Threekit if you are a manufacturer whose real problem is quoting, not visuals: dealers sending specs, photos and RFPs, and sales reps who need a valid configuration fast. That is exactly what the new AI-native CPQ targets, and the homepage cites 15 years of experience and more than 1,000 enterprise implementations. Existing customers should ask their account team in writing how long the 3D configurator and AR features will be supported.

Frequently asked questions