Social listening is the technique of keeping an eye on online discussions and mentions of your company, your rivals, and your sector to gather information and enhance your marketing plan. To assist you with marketing and making data-driven decisions, we'll look at 20 of the greatest social listening tools in this post. These top tools will give you the knowledge you need to keep one step ahead of the competition and establish a genuine connection with your audience, from tracking brand mentions to assessing sentiment and identifying key influencers.

1. Hootsuite Insights

Hootsuite Insights is a social listening service that enables users to monitor and assess social media discussions taking place on various platforms.

Key Features:

• It provides a wide range of capabilities, such as competition monitoring, sentiment analysis, and keyword tracking.

• Users may also design unique dashboards and reports to track the interaction and presence of their business online.

• Businesses and organizations wishing to analyze their social media performance and pinpoint important trends and insights will find Hootsuite Insights to be very helpful.

Cost:

You can choose Professional $149/mo, Team $249/mo, Business $739/mo, Custom pricing for Enterprise Plan. Also there is a 30-day free trial.

2. Mention

Mention is a potent social listening platform that enables users to track mentions of their brand, rival brands, and industry across the internet. It provides customers with real-time notifications, sentiment analysis, and thorough data to help them understand their online presence and interaction.

Key Features:

• Mention also has an influencer identification feature that allows users to discover significant industry influencers and track their involvement with their businesses.

• This application is great for companies, organizations, and individuals that want to obtain a competitive advantage in their market by monitoring their online reputation and engagement.

Cost:

You can choose from Solo $41/month, Pro $83/month, Pro Plus $149/month, Company – custom pricing. Discounts for annual payment is also available. Also there is aFree trial.

3. Brand24

Brand24 is a social listening service that allows customers to follow mentions of their brand, goods, and competitors on the internet. It has an influencer identification function that allows customers to discover significant industry influencers and track their involvement with their business.

Key Features:

• Brand24 also features a team collaboration function that allows many team members to access and analyse data as well as exchange insights.

• It provides customers with real-time notifications, sentiment analysis, and thorough data to help them understand their online presence and interaction.

Cost:

You can choose from Individual $39/month, Team $99/month, Pro $149/month, Enterprise $249/month. 14-day free trial is available.

4. Sprout Social

Sprout Social is a social media management and listening solution that allows customers to monitor brand, competition, and industry comments across numerous platforms. It provides customers with real-time notifications, sentiment analysis, and thorough data to help them understand their online presence and interaction.

Key Features:

• Sprout Social is a social media management tool that helps businesses and organizations manage and analyze their social media presence across many platforms such as Facebook, Twitter, Instagram, LinkedIn, and Google+.

• The platform provides capabilities such as post-scheduling and publication, social media activity and engagement tracking, and metric and performance analysis.

• It also offers a team collaboration function that allows several team members to access and analyze data as well as share insights.

Cost:

You can choose from Standard Plan for $249/user/mo or opt for Professional plan for $399/user/mo or go for Advanced plan for $499/user/mo.

5. Buzzsumo

Buzzsumo is a tool for social media and content research. It enables users to research the most well-liked information on a specific subject and evaluate the effectiveness of both their own and rivals' content.

Key Features:

• It provides customers with precise data, real-time notifications, and sentiment analysis to help them better understand their online presence and interaction.

• Professionals in digital marketing, content marketing, SEO, public relations, and other fields frequently use Buzzsumo's platform. They may find and interact with influencers, produce more effective content, and learn how well their own and their competitors' material is performing.

• Additionally, it offers a function that enables users to monitor the effectiveness of their material, which may assist them in identifying effective tactics and enhancing their online marketing initiatives.

Cost:

You can choose from Pro plan for $99/mo or go for their Plus plan for $179/mo or choose the Large plan for $299/mo.

6. NetBase Quid

A software startup called NetBase Quid focuses on social media analytics and market research. They analyze massive volumes of data from social networking sites and other internet sources using artificial intelligence and natural language processing.

Key Features:

• It delivers comprehensive sentiment analysis, keyword monitoring, and competition analysis to assist users to acquire a deeper knowledge of their online presence and interaction.

• NetBase Quid has an influencer identification capability that enables customers to locate significant industry influencers and monitor their interaction with their business.

• They provide a range of reporting and data visualization tools, as well as consulting services to assist businesses in making sense of their data and data-driven decisions.

Cost:

You can choose from NetBase Enterprise, NetBase Starter, and NetBase Business. The website doesn't display prices. Ask NetBase for further details.

7. Talkwalker

Talkwalker is a social listening and analytics software that enables customers to monitor mentions of their brands, rivals, and sector online.

Key Features:

• To assist organisations in comprehending and making sense of their data, they also provide a number of reporting and visualisation tools.

• The company employs machine learning and natural language processing to evaluate vast amounts of data from blogs, social media sites, news websites, and other online sources.

• Businesses can use their software to track mentions of their namesake or products throughout the internet, assess sentiment, and pinpoint important influencers and conversational themes.

Cost:

The website doesn't display prices. Ask Talkwaker for further details.

8. Agorapulse

Agorapulse is a social media management and listening service that allows companies to keep tabs on discussions about their namesake, goods, and sector across a range of social networking sites, news websites, blogs, and other internet sources.

Key Features:

• The technology analyses massive volumes of data using machine learning and natural language processing algorithms, giving firms knowledge about sentiment, influential people, and conversational themes.

• It contains a capability for team collaboration that enables access to, analysis of, and sharing of findings by various team members.

Cost:

You can choose from Standard Paln which is $49/mo or Professional plan which is $79/mo or the Advanced plan for $119/mo.

9. Brandwatch

Brandwatch is a potent social media analytics and monitoring software that gives companies access to insightful information about their online reputation and presence. The program offers a variety of analytics and visualization tools to help users comprehend and make sense of the data and is made to assist businesses in monitoring.

Key Features:

• Users can monitor social media conversations in real-time, and track brand mentions and sentiment.

• Users may receive deeper insights into the operation of their social media channels thanks to the software's rich analytics and reporting functions, which include trend analysis, demographics, and influencer identification.

• A variety of capabilities for reputation management, crisis management, and customer support are also available through Brandwatch.

Cost:

You can choose the Essentials plan for $108/mo or visit their site for a Custom Pricing. 14-day free trial is also available.

10. Crimson Hexagon

Crimson Hexagon is a social media analytics platform that specializes in providing advanced analysis of social media data.

Key Features:

• It offers advanced text analysis. This tool uses natural language processing (NLP) and machine learning algorithms to analyze and understand the meaning of social media posts, allowing for more accurate and in-depth insights.

• The platform is able to process and analyze large volumes of social media data, making it suitable for large enterprises and organizations.

• It provides customizable dashboards and brand sentiment analysis. Users can create custom dashboards to track and monitor specific metrics and KPIs and share them with team members. This tool can identify and classify the sentiment of social media posts, allowing users to track and measure the public perception of their brand.

• It also provides Integrated survey tools, enabling users to conduct research on specific topics and demographics. Crimson Hexagon easily integrates with other tools such as Salesforce, Adobe Analytics, and Tableau.

Cost:

You can contact them using their website for price enquiry.

11. Synthesio

Synthesio is a social media listening and analytics tool that helps companies monitor and analyze their online reputation and customer sentiment.

Key Features:

• Synthesio can monitor and analyze social media conversations and mentions in over 190 countries and in multiple languages.

• Synthesio allows users to filter social media data by specific keywords, hashtags, languages, locations, and more, allowing them to focus on the most relevant conversations.

• The tool can identify and track influencers, allowing users to monitor and measure the impact of their campaigns.

• Synthesio's advanced filters and influencer identification capabilities make it a good fit for companies that are looking for more specific insights.

Cost:

The website doesn't display prices. Ask Synthesio for further details.

12. Sysomos

Sysomos gives organizations access to historical data going back several years, allowing them to study trends over time and make smarter decisions.

Key Features:

• Sysomos offers advanced analytics features such as sentiment analysis, topic modeling, and entity extraction, allowing organizations to acquire a better understanding of their audience and their interests.

• Sysomos offers a number of data visualization choices, including heat maps, timelines, and word clouds. This makes it simple for organizations to understand and interpret data.

Cost:

The website doesn't display prices. Ask Sysomos for further details.

13. Oktopost

The social listening tool from Oktopost enables users to track and examine discussions taking place across social media platforms regarding their brand, rivals, and industry. It enables users to keep tabs on the keywords, hashtags, and brand mentions they get as well as the emotion and impact of the people who are talking about them.

Key Features:

• By using this tool, businesses may better understand social media trends, possibilities, and possible problems and develop an educated social media strategy.

• Additionally, it can track and assess campaign success, identify brand champions and influencers, and export data for additional studies.

• It is a thorough tool that may assist businesses in gaining insightful information about how their brand is regarded on social media and in making data-driven choices to enhance their social media strategy.

Cost:

The website doesn't display prices. Ask Oktopost for further details.

14. Notifier

Notifier is a social listening solution for organizations that helps them to follow and analyze brand mentions, consumer feedback, and industry-related conversations on social media platforms.

Key Features:

• The social listening platform from Notifier may assist companies with opportunity identification, competition tracking, and industry trend monitoring.

• The tool may also assist in measuring and enhancing brand sentiment and determining the most popular brand-related subjects.

• Businesses may also track the performance of their brand on various social media platforms using Notifier's social listening platform and get real-time notifications.

Cost:

You can choose a Basic plan for Individuals and Small Teams for $20 per month, a Pro plan for Startups and SMBs for $50 per month, or an Enterprise plan for Enterprises and Advanced Users for $100 per month.

15. Repustate

Repustate is a social listening and analytics software that allows customers to follow a brand, competitor, and industry discussions across the web.

Key Features:

• It provides comprehensive sentiment analysis, keyword monitoring, and competition analysis to help users understand their online presence and interaction better.

• Repustate also has an influencer identification function that allows customers to discover major industry influencers and track their involvement with their business.

• It also has a function that allows users to follow industry trends and uncover new development prospects.

Cost:

You can opt for a Standard plan for $199 / month or their Premium Plan for $499 / month

If you don't want to commit to a subscription, you can purchase credits as needed. 250 credits are available for $10, 1000 credits for $25, and 4500 credits for $100.

16. Meltwater

Meltwater is a social listening and analytics software that allows customers to track brand, competition, and industry discussions across the web.

Key Features:

• Users of the social listening application Meltwater may track and examine discussions taking place on a variety of social media sites, including Twitter, Facebook, Instagram, and LinkedIn.

• Gives users the ability to narrow down their view of a conversation by using filters for keywords, places, languages, and more.

• Sentiment analysis classifies talks as favorable, negative, or neutral automatically to offer users a rapid sense of the general sentiment surrounding a topic.

Cost:

You can request a demo on their website to see if the platform meets your requirements. Their team will then provide you with a price quote.

17. Awario

Awario, which is still very new, has advantages that you simply cannot get from any other accessible online brand monitoring tool, whether or not it is featured here.

Key Features:

• This tool is intended to make it easier for you to identify people who are looking for recommendations for goods or services that are comparable to yours or those of your rivals, or who are complaining about them.

• The ROI you receive from your social media approach might significantly change if you are able to immediately identify these prospects.

• Awario offers sophisticated data to assist users gauge the success of their social media initiatives, including brand reach, discussion volume, and audience demographics.

Cost:

You can choose their Starter plan for $24/month or go witht the Pro plan for $74/month or try their Enterprise plan for $249/month. Discounts are available for annual payment. You can also use a Free trial to see if the tool satisfies your requirements.

18. HubSpot

HubSpot is regarded as one of the finest social listening tools for business communications since it offers a wide variety of social media services, such as social media marketing, sales, content management, and CRM.

Key Features:

• You can keep track of leads and prospects with this free application.

• Using a CMS solution, you may automate many tedious operations like publishing and commenting on social media, blogging, creating and updating landing pages, etc.

• An effective sales tool will give you information about your market, competitors, and potential customers.

Cost:

You can opt for the Professional plan for $800/mo or go for the Enterprise plan for $3,600/mo.

You can also try it for free to see if the platform is suitable for your needs.

19. Buffer

Buffer is a service for managing social media that enables users to plan and publish content on a variety of social networking sites, such as Twitter, Facebook, LinkedIn, and Instagram.

Key Features:

• Enables users to plan their posts in advance so they may be published at the most engaging periods.

• Allows users to easily move between accounts while managing several social media profiles from a single area.

• Offers comprehensive information on post-performance, including engagement, reach, and click-through rates.

• Makes it simple to share ideas and stay on the same page by enabling different individuals to access and work together on the same projects and data.

Cost:

You can select the Essentials plan for $5/month per channel or opt for the Team plan for $10/month per channel or go for their Agency plan for $100/month for 10 channels.

You can also try it for free to see if the platform is suitable for your needs.

20. Tailwind

A social media management platform with a focus on Pinterest and Instagram is called Tailwind.

Key Features:

• This feature enables users to plan their posts in advance for publication on Pinterest and Instagram at the best times for interaction.

• Tailwind's Smart Schedule makes the most of machine learning to choose when to automatically post content for the most engagement.

• Using the user's pre-set list of remarks, Tailwind may submit comments on other users' articles automatically.

Cost:

You can opt for Pro plan for $12.99 /mo or go for their Advanced plan which starts at $19.99 /mo or choose their Max plan which starts at $39.99 /mo.

You can also use it for free upto 20 scheduled posts

Things to consider

When selecting social listening software, there are a number of factors to consider, such as:

Coverage:

To enable you to keep track of any pertinent discussions regarding your company or sector, the tool should offer comprehensive coverage of social media platforms and forums. This includes forums, blogs, and review websites in addition to the well-known social media networks like Facebook, Twitter, and Instagram.

Data analysis and visualisation:

In order to help you rapidly spot trends and insights, the tool should be able to analyse and present data in an understandable manner. This includes tools like data filtering, sentiment analysis, and keyword tracking.

Integration with other products:

To help you better analyse client interactions and enhance your entire marketing strategy, the solution should link effortlessly with other technologies you already use, such as your CRM or marketing automation software.

Cost

The instrument should be reasonably priced and offer good value. It's crucial to take into account the fees associated with the product itself as well as any potential supplementary services or integrations.

Conclusion

In conclusion, social listening technologies are an invaluable resource for any company wishing to comprehend and interact with its social media audience. There are many different instruments that are readily available, each with special qualities and skills. The use of a social listening tool requires the establishment of certain goals and objectives. Social listening may offer useful insights, assist organisations in enhancing their social media strategy, and enhance audience engagement when done correctly.

FAQ

What are social listening tools?

Social listening tools are software applications that allow businesses and organizations to monitor and analyze mentions of their brand, products, or industry across social media platforms, news websites, blogs, and other online sources.

These tools use a combination of natural language processing, machine learning, and other technologies to track and analyze online conversations, identify key themes and influencers, and provide insights into consumer sentiment and behavior.

They can be used for a variety of purposes, such as tracking brand reputation, identifying new business opportunities, monitoring competitors, and engaging with customers in real time. Examples of social listening tools include Hootsuite Insights, Brand24, Mention, Talkwalker, and Synthesio.

What should you consider while using social listening tools?

When utilising social listening technologies, there are a number of factors to take into account to make sure you are getting the most out of the technology and making data-driven choices.

Setting specific goals and objectives for what you hope to accomplish with the tool is crucial first. This will enable you to gauge the success of your social media initiatives and concentrate on the information and insights that are most crucial.

The method for tracking and examining the data that the tool gathers should then be established. Setting up personalised notifications and routinely monitoring the data to find trends and insights are all part of this. It's crucial to have a strategy in place for handling any favourable or bad mentions of your business.

You should also think about how the information from the social listening tool may be combined with other devices and programmes you employ, such as your CRM or marketing automation programme. This can enhance your whole marketing strategy and provide you a more thorough insight of consumer interactions.

In order to make sure the tool is fulfilling your needs and offering a decent return on investment, it is crucial to routinely monitor and analyse its performance.

What are the key features of a social listening tool?

Some of the key features of a social listening tool include advanced filtering options, sentiment analysis, influencer identification, customizable dashboards, alerts, team collaboration, and integration with other tools. These features allow businesses to gain a more targeted view of the conversation, understand the overall sentiment around a topic, and quickly respond to important conversations.

How do I choose the right social listening tool for my business?

When choosing a social listening tool, it's important to consider your specific business needs and budget. Factors to consider include platform coverage, advanced analytics and reporting, customizable dashboards, integration with other tools, and cost. It's also important to evaluate the user interface and the level of customer support offered by the tool.

How can I use the data from social listening tools to make business decisions?

The data from social listening tools can be used to make business decisions such as identifying new opportunities, understanding customer needs, and preferences, and staying on top of industry trends. By tracking mentions of your brand, you can also stay on top of customer complaints or feedback and respond in real time. Additionally, by identifying key influencers in a conversation, you can build relationships with them and leverage their reach to reach a larger audience.